In this episode of Do This, Not That, host Jay Schwedelson addresses two listener questions in the “Ask Us Anything” segment. First, he provides insights on navigating email marketing mistakes and the concept of “micro panic” emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain.=================================================================Best Moments(01:08) Work question from Jen in Boston about email marketing mistakes (02:28) Discussion on “micro panic” emails and their effectiveness (04:35) Statistics and benefits of “failure marketing” (06:52) Mention of Marigold’s Consumer Trends Index report (07:48) Personal question from Jared in San Jose about expensive social obligations (09:21) Jay’s advice on handling multiple event invitations (10:02) Anecdote about a friend’s birthday dinner planning=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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