In this episode of "Do THIS, Not That" podcast, host Jay Schwedelson discusses the latest trends in marketing, business, and social media, with a focus on the growing importance of short-form video across platforms, along with some comments on recent news and entertainment.=================================================================Best Moments(00:10) Google's new "short videos" tab rollout and its significance for marketers(00:49) Why YouTube Shorts is exploding and the importance of creating short-form videos(01:05) Update on TikTok's deal with Oracle to remain in the US(01:35) LinkedIn removing the video tab while actually increasing its focus on video content(02:53) 23andMe filing for bankruptcy and reflections on the company's timing in the market(03:35) Concerning research about stereotypical portrayal of women in advertising(05:04) Review of two disturbing Hulu docuseries: "Good American Family" and "Devil in the Family"(07:01) Announcement about Guru Conference registration opening on Thursday=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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