In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content.Main Discussion Points:- X (formerly Twitter) has seen drops in performance and major brands pulling back spend. They cut verification costs to attract small biz customers.- The shifts with X have led to more ad dollars moving to LinkedIn. LinkedIn ad costs are up 30% in some cases.- LinkedIn is prioritizing AI-generated "collaborative articles" as top traffic drivers. Interacting with these articles can boost reach/engagement.- It's the time of year when most people bail on New Year's resolutions - 23% in the first week of January and 43% by end of January.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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