Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.Main Discussion Points:- Email signatures have low tracking rates but high engagement when optimized- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates- Changing email signatures 2-3 times per year is key to keeping engagement high- Jay's top show to rewatch for the first time is Sons of AnarchyAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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