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Do This, NOT That: Marketing Tips with Jay Schwedelson

GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341

25 May 2025

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In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.Connect with Steffen on LinkedIn: https://www.linkedin.com/in/schebesta/Use code "GuruMedia" for a 50% discount on Brevo's Starter and Business Plan for the first three months.  https://www.brevo.com/partners/guru/Best Moments:(01:52) Steffen's current roles and ventures(03:27) The origin story of Steffen's entrepreneurial journey(05:24) Challenges faced during the early years of the business(07:57) Advice for aspiring SaaS entrepreneurs(12:53) The importance of starting small and focusing on a niche market(16:26) The impact of AI on SaaS companies and coding(20:28) Encouragement for others to take the first step in becoming founders=================================================Guest Bio:Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newsletter2Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen’s extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets...

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