Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.ㅤFollow Yamini on LinkedIn and explore HubSpot’s Loop playbook content and the HubSpot Media Network for practical examples you can borrow.ㅤBest Moments:(02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry.(05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop.(06:41) Eight out of ten Google searches end with no click, and what that means for your site.(08:50) Content has to answer specific LLM-level questions with citations and case studies.(12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust.(16:15) AI won’t replace humans; it finally makes one-to-one personalization at scale real.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related