When Jay Schwedelson sat down with Sophie Miller, it wasn’t just about social media tips—it was about how one person turned a scrappy Instagram page into the global community for marketers. Sophie built Pretty Little Marketers from her university sofa into a movement that now reaches hundreds of thousands, all while staying laser-focused on simplicity, value, and connection. This episode digs into the tactics behind her growth, her love for LinkedIn, and the newsletter strategy that keeps her audience hooked.ㅤSign up for Sophie’s newsletter for weekly social media insights.Join the Pretty Little Marketers community to connect with marketers worldwide.Follow Pretty Little Marketers on LinkedIn.ㅤBest Moments:(02:26) Sophie shares how a moment of overwhelm at university sparked the start of Pretty Little Marketers(05:25) The surprising truth about building a massive social following as a team of one(07:30) Why creating a “shared space” is the foundation of real community growth(11:22) How LinkedIn became Sophie’s secret weapon and why she still loves it today(17:07) The intentional difference between her company page and personal page content(25:20) The genius of a newsletter digest that makes readers smarter without overwhelming them(30:15) Sophie on why speaking at Guru Conference about email feels like a whole new chapterㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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