Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Jay Papasan on Instagram at @jaypapasan and pick up his book, The ONE Thing.ㅤMost people shelve The ONE Thing under productivity, which Jay Papasan says is exactly the wrong shelf. He tells Jay Schwedelson that the real unlock is purpose, that most of our optimizing is just a pre-loaded excuse for failure, and that the people who look impressively busy are usually hiding from something. There is also a pet ostrich named Elda, which is not a metaphor.ㅤBest Moments:(02:24) Why the optimize-everything lifestyle is finally collapsing under its own weight(04:41) The uncomfortable truth behind saying you work hard for your family(05:47) A 30-minute core values exercise that becomes a compass for every big decision(09:45) The real test of your priorities is whether your calendar actually reflects them(14:45) Busy people are usually hiding from the exact thing they are afraid of(15:39) When multitasking is harmless and when it absolutely is not

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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