Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won’t cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what’s actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time.ㅤBest Moments:(01:27) Why adding 2026 to your B2B content titles instantly lifts results(03:15) Listicles, toolkits, and playbooks outperforming standard “guides”(04:10) Using the word “trend” for a 15% engagement boost(05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers(06:30) Nonprofits should be upfront about rising costs in Q4 appeals(08:15) Sports are too long and baseball is impossible to defendㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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