Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤHalf the planet opens a Meta app every single day, but The New York Times just ran a piece arguing it's the beginning of the end. Jay Schwedelson is not buying that one, and he's got fresh data on the fourteen-day window that quietly decides whether a new subscriber ever opens another email from you again. That, plus what an obvious AI fail from the Indiana Fever says about the rush to use AI for everything.ㅤBest Moments:(00:43) The OpenAI ad manager just killed its minimum spend, and early cost per click is landing at three to five dollars(01:40) Why The New York Times's calling Meta dead doesn't hold up when half the planet uses one of its apps daily(03:09) The brutal fourteen-day window where engagement likelihood drops sixty-one percent if a new subscriber never opens or clicks(04:49) The Indiana Fever turned Caitlin Clark into an AI image, and the hands gave the whole thing away(05:30) Delta is pulling free snacks on flights under 350 miles, and the hot take might surprise you(06:56) Apple agreed to pay 250 million over false advertising claims tied to Siri and Apple Intelligence

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related