Um libanês que chegou ao Brasil na década de 60 e começou a fabricar calcinhas. Com muita criatividade e o talento pras vendas Nissim Hara criou a Hope. O negócio ganhou uma nova escala quando suas três filhas Sandra, Karen e Daniela entraram na empresa. Elas repaginaram a marca com novos produtos, franquias e a contratação de celebridades que vão de Daniella Cicarelli e Gisele Bündchen até Anitta. Neste episódio, Sandra Chayo compartilha as lições que aprendeu com seu pai e as estratégias que fazem da Hope a marca de lingeries número 1 do Brasil. Instagram: @dozeoroaotopo_oficial
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