E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Episodes
2026 Supplement Marketing Trends (Part 2 of 2)
21 Dec 2025
Contributed by Lukas
"Send me a text"Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 202...
12 Supplement Trends in 2026 (Part 1 of 2)
14 Dec 2025
Contributed by Lukas
"Send me a text"2026 Supplement Marketing TrendsThe supplement industry is shifting faster than ever before, and the brands that miss what&a...
Q5 Marketing Strategies: How Smart DTC Supplement Brands Are Winning by Playing a Different Game
07 Dec 2025
Contributed by Lukas
"Send me a text"In this episode, you'll discover why Q5 marketing is actually the best time to acquire new supplement customers all yea...
The Real Driver of Sustainable e-Commerce Growth in DTC Supplements
30 Nov 2025
Contributed by Lukas
"Send me a text"In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past ...
Why Smart Supplement Marketers Are Mining Cross-Category Opportunities
23 Nov 2025
Contributed by Lukas
"Send me a text"Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small gr...
Why Discounts Alone Won't Save Your Black Friday (And What Actually Closes Sales) | Supplement Marketing Strategies
16 Nov 2025
Contributed by Lukas
"Send me a text"This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximu...
The Awareness/Sophistication Play for Black Friday | Supplement Marketing Strategies
09 Nov 2025
Contributed by Lukas
"Send me a text"Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday suppleme...
Black Friday, Cyber Monday BFCM 2025 Supplement Marketing Strategies | Mechanisms That Convert
02 Nov 2025
Contributed by Lukas
"Send me a text"In this episode, discover how to boost your supplement marketing success during Black Friday and Cyber Monday by mastering h...
The Black Friday Trust Accelerator For Supplement Brands
26 Oct 2025
Contributed by Lukas
"Send me a text"In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement ...
Black Friday Marketing for Supplement Brands: Your Complete Tactical Playbook
19 Oct 2025
Contributed by Lukas
"Send me a text"Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks throug...
E-commerce Growth: Why Ritual's $250M Success Left Growth On The Table
12 Oct 2025
Contributed by Lukas
"Send me a text"If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going t...
Marketing Strategies: Reverse-Engineering Grüns $500M Supplement Marketing Machine
05 Oct 2025
Contributed by Lukas
"Send me a text"In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. Th...
Your Old Supplement Funnel Is Bleeding Money? Here's What Actually Works
28 Sep 2025
Contributed by Lukas
"Send me a text"Are your supplement marketing funnels bleeding money?Whether you're stuck at 6-figures or scaling to 8-figures, this ep...
The $50 Billion Supplement Shift
21 Sep 2025
Contributed by Lukas
"Send me a text"The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't)The supplement industry just split...
Why DTC-First Supplement Brands Are Crushing Traditional Companies (And How to Join Them)
14 Sep 2025
Contributed by Lukas
"Send me a text"In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their cu...
What it Takes To Grow a Nutrition Protien Bar Company To $1.5M in 3 Years
07 Sep 2025
Contributed by Lukas
"Send me a text"In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M ...
The Rising CAC Opportunity: Why Higher Customer Acquisition Costs Signal Growth in Supplement Businesses
31 Aug 2025
Contributed by Lukas
"Send me a text"This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CA...
How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke)
24 Aug 2025
Contributed by Lukas
"Send me a text"This episode explains:How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertisin...
Marketing Clarity: How to Stop Guessing and Start Growing (The Hidden Lever)
17 Aug 2025
Contributed by Lukas
"Send me a text"Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s respons...
Email Marketing TIps for Supplement Brands
10 Aug 2025
Contributed by Lukas
"Send me a text"Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relati...
In The Supplement Business Your Moat Is Made of Quality
03 Aug 2025
Contributed by Lukas
"Send me a text"The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace wh...
Unlock Higher Profits with the Supplement Supersize Strategy
27 Jul 2025
Contributed by Lukas
"Send me a text"Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a si...
How to Use Emotion Driven Marketing for Dietary Supplements
20 Jul 2025
Contributed by Lukas
"Send me a text"Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like des...
How to Sell Your Supplement Brand for a Lucrative Exit
13 Jul 2025
Contributed by Lukas
"Send me a text"Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for...
The Hidden Tradeoff in Supplement Marketing
06 Jul 2025
Contributed by Lukas
"Send me a text"Why Chasing LTV Alone Is Costing You More Than You Thinkn this episode, we explore the tension between maximizing customer l...
Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins
29 Jun 2025
Contributed by Lukas
"Send me a text"Key Takeaways from This Episode:Know Your Numbers – Success in the supplement space comes down to understanding three key ...
How Top Supplement Brands Win Authority Through Content Marketing
22 Jun 2025
Contributed by Lukas
"Send me a text"This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine author...
Cracking the Weight Loss Buyer Code: Why People Really Buy Weight Loss Supplements
15 Jun 2025
Contributed by Lukas
"Send me a text"Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rat...
Innovation Strategies for Beauty from Within Supplement Brand
08 Jun 2025
Contributed by Lukas
"Send me a text"Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, ...
The Hidden Path to Building a Fulfilling and Profitable Health Business
01 Jun 2025
Contributed by Lukas
"Send me a text"Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying smal...
Off-Amazon Playbook: Diversify or Die
25 May 2025
Contributed by Lukas
"Send me a text"Are you building your supplement business on the quicksand of Amazon dependency? In today's episode of Health Suppleme...
The Real Cost of Starting a Supplement Business
18 May 2025
Contributed by Lukas
"Send me a text"In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint:...
Supplement Discounting Strategy
11 May 2025
Contributed by Lukas
"Send me a text"Finding the Right Balance Between Promotions and Everyday Pricing.After working with dozens of dietary supplement brands I&a...
How to Grow a Supplement Brand When Ads Are Against You (Coaching Episode)
04 May 2025
Contributed by Lukas
"Send me a text"Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement NicheAfter working with dozens of dietary supplement ...
Understanding Supplement Buyer Segments To Get More Sales
27 Apr 2025
Contributed by Lukas
"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://c...
Supplement Business: Inventory and Cash Flow Management
20 Apr 2025
Contributed by Lukas
"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://c...
The Ultimate Funnel: Customer Referrals
13 Apr 2025
Contributed by Lukas
"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://...
The Scaling Trap Most Supplement Brands Fall Into: Coaching Episode
06 Apr 2025
Contributed by Lukas
"Send me a text"After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Cl...
The Growing Sports Supplements Market: Trends, Opportunities, and Insights
30 Mar 2025
Contributed by Lukas
"Send me a text"In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAG...
7 Key Ways To Market Supplements To Women Over 40
23 Mar 2025
Contributed by Lukas
"Send me a text"If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the ri...
Marketing Multi-Functional Supplements
16 Mar 2025
Contributed by Lukas
"Send me a text"The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking ...
Foundation of a High-Converting Supplement Brand
09 Mar 2025
Contributed by Lukas
"Send me a text"In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional b...
Start-Up Supplement Company Playing The Long Game With No Marketing Budget (Coaching Episode)
02 Mar 2025
Contributed by Lukas
"Send me a text"Behind Closed Doors: A Coaching Call with a Start-Up Supplement CompanyIf you're interested in coming on the show and d...
0 to $1 Million: Lessons from a Supplement Brand’s Explosive Growth
23 Feb 2025
Contributed by Lukas
"Send me a text"Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand ...
Marketing Supplements to Baby Boomers
16 Feb 2025
Contributed by Lukas
"Send me a text"Baby Boomers take longer to decide when buying supplements.They spend more time researching due to skepticism, past experien...
8 Emerging Trends Reshaping the Supplement Industry in 2025
09 Feb 2025
Contributed by Lukas
"Send me a text"Exploring the Next Big Things in Supplements: 2025 and BeyondThe vitamins, minerals, and supplements market has seen a signi...
The Fastest Growing Supplement Category - Part 2
03 Sep 2024
Contributed by Lukas
"Send me a text"Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue ou...
What is the Fastest Growing Supplement Category? Part 1
20 Aug 2024
Contributed by Lukas
"Send me a text"In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I&ap...
Secrets to Effective Marketing Campaigns for Nutritional Supplements
08 Aug 2024
Contributed by Lukas
"Send me a text"In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I unc...
Where is the Best Place to Advertise Supplements?
15 Feb 2024
Contributed by Lukas
"Send me a text"Are you looking for proven strategies to amplify your supplement advertising?The best places to advertise supplements often ...
Marketing Funnel Audit Followup - Luke The Lion
15 Nov 2023
Contributed by Lukas
"Send me a text"The Remarkable Turnaround of Luke the Lion's Supplement BusinessKey Points Discussed:Debt Reduction: Luke has managed t...
Coaching Episode: Go From Losing Money To Making Money With Your Dietary Supplement Funnel (Marketing Funnel Audit)
03 Oct 2023
Contributed by Lukas
"Send me a text"Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement CompanyIf you're interested in coming on the sh...
Is SEO Worth it for a Supplement Business?
26 Sep 2023
Contributed by Lukas
"Send me a text"Is search engine optimization REALLY worth it for supplement companies? Here's a link to the SEO checklist mentioned in...
Simple and Powerful Alternative to a Clinical Trial to Build Trust And Sell Supplements
12 Sep 2023
Contributed by Lukas
"Send me a text"Dean Lilley [email protected]://headsuphealth.comhttps://headsuphealth.com/blog/case_studies/mode-methodSupplement...
Is a Supplement Business Profitable?
29 Aug 2023
Contributed by Lukas
"Send me a text"If you're interested in working with me and my team to improve your supplement business. You can learn more at my websi...
Supplement Marketing Plan
22 Aug 2023
Contributed by Lukas
"Send me a text"If you're interested in working with me and my team to improve your supplement business. You can learn more at my websi...
Avoiding Pitfalls in Your Supplement Business - Tips and Tricks
15 Aug 2023
Contributed by Lukas
"Send me a text"How to avoid pitfalls no matter where you are in your supplement business journeyMy guest today is Brian Yam from Blue Ocean...
A Path to Success for any Supplement Business
06 Jun 2023
Contributed by Lukas
"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my websit...
Who is buying supplements?
17 May 2023
Contributed by Lukas
"Send me a text"Who is buying supplements?And how can you niche down to maximize sales in your supplement company? If you're intereste...
Two Types of Supplement Businesses, Which One Is Best?
25 Apr 2023
Contributed by Lukas
"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my websit...
Supplement Label Design: Best Practices That Help You Stand Out
07 Feb 2023
Contributed by Lukas
"Send me a text"In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss supplement label design and the color yello...
Using Trade Shows to Market Supplements
24 Jan 2023
Contributed by Lukas
"Send me a text"This episode is all about how to use trade shows to market supplements.I sat down with Jim Cermak from Trade Show University...
2023 Predictions For Marketing Supplements Direct to Consumer
10 Jan 2023
Contributed by Lukas
"Send me a text"How can supplement companies grow in all this turmoil?I predict there will be a shift toward other digital marketing platfor...
Inside a blood sugar supplement company
20 Dec 2022
Contributed by Lukas
"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my webs...
Supplement Ingredient Trends With Gene Bruno
25 Oct 2022
Contributed by Lukas
"Send me a text"If you're looking to add a new supplement product or start a new supplement brand this episode is for you. In this epis...
Growing a Supplement Brand with Vin Tricarico From NutraScience Labs
11 Oct 2022
Contributed by Lukas
"Send me a text"In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss some ways to grow a supplement brand.NutraS...
The Next Blue Ocean In Dietary Supplements
06 Sep 2022
Contributed by Lukas
"Send me a text"The next big opportunity in the supplement market is already here and growing.The crux of selling dietary supplements online...
The Underling Copy Structure For Maximum Revenue
23 Aug 2022
Contributed by Lukas
"Send me a text"Today I sit down with copywriter Scott Martin. In the last 10 years, Scott Martin has quietly been one of the most productiv...
Get Your Supplement Brand Off The Ground - Founder Story
29 Jul 2022
Contributed by Lukas
"Send me a text"Today my guest is Jordan Dorn, co-founder, and CEO of Zuma Nutrition. Zuma has gone from zero to scale in 3 short years. We&...
How Well Do You Know Your Customer
12 Jul 2022
Contributed by Lukas
"Send me a text"Today's episode we continue our conversation with Scott Zetlan and focus on knowing your customer, which is the secret ...
How To Split Test Faster With Smart Relational Optimization
28 Jun 2022
Contributed by Lukas
"Send me a text"Today's episode is all about split testing. My favorite subject. :)If you could split test 4,317 variations in the time...
How Dave Sherwin Built His Supplement Business
15 Jun 2022
Contributed by Lukas
"Send me a text"Dave Sherwin from www.dirobi.com discusses how to start a supplement company. If you're looking to sell supplements onl...
How to use YouTube Ads to Grow a Health Supplement Business
15 Mar 2022
Contributed by Lukas
"Send me a text"How to use YouTube Ads to Grow a Health Supplement BusinessThis episode I talk with Keith Cannone. Keith is a Traffic and Co...
Traffic Trends for Heath Supplement Brands in 2022 and Beyond
22 Feb 2022
Contributed by Lukas
"Send me a text"Traffic Trends for Heath Supplement Brands in 2022 and BeyondWhere are the top health supplement marketers getting their tra...
Supplement Millionaire Blueprint
11 Feb 2022
Contributed by Lukas
"Send me a text"Supplement Millionaire BlueprintOne of the fastest growing DTC supplement companies reveals his money-making secrets...Get t...
2022 State of The Dietary Supplement Market
12 Jan 2022
Contributed by Lukas
"Send me a text"2022 Supplement Industry SnapshotThe online vitamin and supplement industry grew all throughout the Covid-19 pandemic in 202...
The Missing Conversion Levers To Sell Dietary Supplements Online
28 Dec 2021
Contributed by Lukas
"Send me a text"The Average CRO - Conversion Rate Optimization Agency Misses The Mark In The Health Industry Brought to you by http://www.c...
Marketing Dietary Supplements in a Saturated Marketplace
14 Dec 2021
Contributed by Lukas
"Send me a text"Marketing strategy is the key to successfully marketing a dietary supplement in todays saturated marketplace.The supplement ...
The Dietary Supplement Marketing Gap
30 Nov 2021
Contributed by Lukas
"Send me a text"If you’re engaging in dietary supplement marketing, there’s a gap within the marketplace that you’re missing. If your ...
4 Steps To Scaling a Cold Traffic Supplement Funnel
19 Oct 2021
Contributed by Lukas
"Send me a text"Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializin...
The Money Episode - Supplement Funnel Economics Part 2
05 Oct 2021
Contributed by Lukas
"Send me a text"The money episode.In this second part of a 2 part series, we'll wrap up everything you need to know about funnel econ...
How Terraseed is Funding and Building a Unique Vitamin Niche
22 Sep 2021
Contributed by Lukas
"Send me a text"My guest today is Maria Cebrian she’s the CEO and co-founder of Terraseed. Terraseed is a direct to consumer supplement c...
Supplement Funnel Economics Part 1
27 Jul 2021
Contributed by Lukas
"Send me a text"Funnel Economics is vital to online marketing profitability.Once a company has their products and customer support in place,...
Marketing Persoanlized Vitamins with Brad Helfand from Vous Vitamin
13 Jul 2021
Contributed by Lukas
"Send me a text"My guest today is Brad Helfand. He’s the COO of Vous Vitamin.A direct to consumer supplement company founded by two practi...
Facebook Compliance For Dietary Supplement Landing Pages
29 Jun 2021
Contributed by Lukas
"Send me a text"Is Your Dietary Supplement Landing Page Compliant With Facebook?A Facebook compliant landing page for dietary supplements is...
Growing a Supplement Company to $5 Million Per Year
15 Jun 2021
Contributed by Lukas
"Send me a text"Growing a supplement company to 5 million dollars per year from scratch can be overwhelming.To get to that level you’re sp...
Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel
01 Jun 2021
Contributed by Lukas
"Send me a text"Funnel metrics drive every decision in a direct response funnel. It is a numbers game.How much money do you spend on bringin...
6 Stages of a Successful D2C Supplement Business
18 May 2021
Contributed by Lukas
"Send me a text"The path to a successful direct to consumer dietary supplement business is not always straight forward. In fact, it rarely e...
Copywriter Red Flags You Should Never Ignore With Nicole Piper
04 May 2021
Contributed by Lukas
"Send me a text"What you need to know about hiring and working with a direct response copywriter (and if you are a copywriter it's a go...
Supplement Funnel Not Working? Here's what to do.
28 Apr 2021
Contributed by Lukas
"Send me a text"In this episode, you'll learn how to diagnose why your supplement funnel is not working.Brought to you by http://www.cr...
These 4 Quiz Funnels Generate Qualified Leads and Buyers
14 Apr 2021
Contributed by Lukas
"Send me a text"In this episode I'll walk you through the 4 types of quiz funnels that are working for health supplement businesses.Bro...
The Most Important Thing in a Funnel
24 Mar 2021
Contributed by Lukas
"Send me a text"The Most Important Thing in a FunnelWhen most general conversion optimization firms out there approach testing and optimizat...
Give Your Buyers a Reason To Buy
09 Mar 2021
Contributed by Lukas
"Send me a text"Give Your Buyers a Reason To BuyIf you don't give your visitors a reason to buy, they wont.Brought to you by http://www...
Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)
23 Feb 2021
Contributed by Lukas
"Send me a text"The Two Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)...
Selling Dietary Supplements Online Using Video
09 Feb 2021
Contributed by Lukas
"Send me a text"Selling Dietary Supplements Online Using VideoSelling with a Video Sales Letter (VSL) is actually very different than sellin...
Looking at Sales Funnel Stages Differently
26 Jan 2021
Contributed by Lukas
"Send me a text"Direct response funnels, compress the funnel stages into a single visitor session. Where as in a traditional sales funnel, t...
Mastering The Fundamentals of Selling Dietary Supplements Online
12 Jan 2021
Contributed by Lukas
"Send me a text"This episode talks about the principles that never change for selling dietary supplements online.Get the 3 Funnels ebook for...
6 Ways Supplement Brands Can Boost Customer Lifetime Value
22 Dec 2020
Contributed by Lukas
"Send me a text"How Do Vitamin Supplement Brands Boost Customer Lifetime Value?In this episode we'll look at 6 different ways to incr...
The Complete Supplement and Vitamin Branding Guide
08 Dec 2020
Contributed by Lukas
"Send me a text"Branding a Supplement VitaminBrought to you by http://www.creativethirst.com The revenue optimization agency for health supp...
Scaling a Health Supplement Business
24 Nov 2020
Contributed by Lukas
"Send me a text"Scaling a Health Supplement Business Vertically and Horizontally.Brought to you by http://www.creativethirst.com The revenue...