Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Episodes
How To Start A Profitable Ecommerce Business In 2026 — Ben Knegendorf | How To Launch In 30 Days, How To Find High-Ticket Products, Why The Buyer Comes First, Why Google Shopping Works Best, Why Passionate Buyers Boost Repeat Revenue (#455)
17 Dec 2025
Contributed by Lukas
In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out. Ben Knegendorf, Co-F...
What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)
15 Dec 2025
Contributed by Lukas
In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. Cara Marin from Seguno shares the learnings from their ma...
How Your Work Group Chat Is Quietly Ruining Your Business — Guy Weiss | Why An Always-on Culture Drains Teams, Why Mixed Chats Risk Company Data, How Your Business Data Gets Lost, How Smart Integrations Boost Workflow, What Makes Zenzap Different (#453)
08 Dec 2025
Contributed by Lukas
In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work. Guy Weiss, CEO and founder of Zen...
How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452)
03 Dec 2025
Contributed by Lukas
In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show.He gives a recap of 2025, share...
Friendly Fraud: The Silent Killer Putting Your Ecommerce Margins At Risk — Simon Wijckmans | How To Stop Friendly Fraud, Why It Kills Your Margins, How To Prevent Chargebacks, What A 0.5% Fraud Rate Really Means, Why Browser Security Matters (#451)
26 Nov 2025
Contributed by Lukas
In this episode, we dive into the silent profit killer known as friendly fraud and chargebacks. Simon Wijckmans, Founder and CEO of C-SITe, shares ho...
STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)
24 Nov 2025
Contributed by Lukas
In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises. Karl...
How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)
17 Nov 2025
Contributed by Lukas
In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. Donatas Smailys, Co-founder and CEO of Bill...
You're Asking For Reviews WRONG! (The Easiest Way To Get 5 Stars) — Daan Vaneker | How To Get A Quick Review Boost, What Makes Reviews Real, Why Negative Reviews Help, How To Respond To Bad Reviews, What Is Trust Profile (#448)
12 Nov 2025
Contributed by Lukas
In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success. Dan Vaneker, CEO and foun...
STOP Sending Bad Emails! The $10K Segmentation Secret — Andriy Boychuk | How To Grow Your Email List Fast, The Four Key Segments To Target, What Segmentation Does For Revenue, Why Automations Drive Sales, How To Fix Deliverability Issues (#447)
10 Nov 2025
Contributed by Lukas
In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. Andriy Boychuk, founder at fl...
Agentic Commerce Explained: How AI Search is Reshaping eCommerce — Erik Wikander | Why Old SEO Is Dead, How Small Brands Can Win, How to Win in AI Search, How to Optimize Products for AI, What Is Agentic Product Optimization (#446)
05 Nov 2025
Contributed by Lukas
In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. Eri...
AI Kills SEO: Master GEO For Ecommerce — Claus Lauter | Why AI Is The New Search, What Generative Engine Optimization (GEO) Means, How To Use GEO, How ChatGPT’s New Checkout Changes Marketing, How To Optimize For ChatGPT (#445)
03 Nov 2025
Contributed by Lukas
In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. He explains the ri...
Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)
29 Oct 2025
Contributed by Lukas
In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares...
The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization Adds 8–10% (#443)
27 Oct 2025
Contributed by Lukas
In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue g...
How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves Hours in Ad Planning (#442)
22 Oct 2025
Contributed by Lukas
In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart. Ravi Achanta, CEO and Co-founder of...
How Small Sellers Can Compete With Giants — Nahar Geva | New Data-driven Strategies For Ecommerce Growth, How To Beat Big Brands, What Makes A Product A Winner, Systems And Habits You Need To Master Data Analysis, Why Ego Kills E-commerce Success (#441)
20 Oct 2025
Contributed by Lukas
In this episode, we dive into data-driven strategies that help small sellers spot winners, optimize listings, and scale their e-commerce business with...
How To Hit $1M Months Selling Hard Gated Brands — Aaron O'Sullivan | Why New Amazon Stores Are Gated, How To Buy Aged Amazon Accounts, The Process Of Selling Amazon Stores, Why Multiple Stores Mitigate Risks, How To Ungate Product Categories Fast (#440)
15 Oct 2025
Contributed by Lukas
In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow. Aaron O'Sullivan, co-founder of Se...
How AI Is Changing The Way Amazon Is Managed — Jerry Vida | How AI Is Automating Amazon Optimization, Why Focusing On Profit Is Better Than On Revenue, Why Manual Amazon Tasks Hurt Business Growth, Why Restructuring Accounts Saves 70% Ad Spend (#439)
13 Oct 2025
Contributed by Lukas
In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line ...
How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus B2C Matters, How To Tweak Discount Design (#438)
06 Oct 2025
Contributed by Lukas
In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue. Katie Keith, Founder and CEO of...
AI Agents Explained: The Future Of Customer Experience — Dom Steil | Why Scaling Brands Need AI, Why AI Agents Make Support Proactive, How iCommerce Powers DTC Growth, What Sets CX AI Agents Apart From Chatbots, How AI Links Shopify, 3PL, And ERP (#437)
01 Oct 2025
Contributed by Lukas
In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands.Dom Steil, CEO and Founder of StateSet, s...
How To Succeed In Europe’s Fragmented Ecommerce Market — Nicolas Appert | Why Europe Is 30 Unique Markets, What Marketplaces Exist Beyond Amazon, What True Localization Requires, How To Select The Best Entry Market, What AI Agents Mean For Search (#436)
29 Sep 2025
Contributed by Lukas
In this episode, we dive into the challenge of selling products across the diverse markets of Europe.Nicolas Appert, CEO of Lengow, shares why Europe ...
From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435)
24 Sep 2025
Contributed by Lukas
In this episode, we explore how to boost engagement and recover sales by moving from clicks to conversations. Giorgio Pagliari, CEO of Spoki, shares ...
Why Ecosystem-First Matters On Shopify — Anton Ekström | Why Shopify Is The Commerce OS, How AI And Shopify Sidekick Support Merchants, Why Paid Beats Free Shopify Themes, What To Check In A Shopify Theme, How To Build A B2B Store On Shopify (#434)
22 Sep 2025
Contributed by Lukas
In this episode, we explore why a Shopify ecosystem-first approach is key for e-commerce growth. Anton Ekström, an entrepreneur and expert at Iggy A...
How To Boost Ecommerce Retention And LTV With No-Code Mobile Apps — Gaurav Parvadiya | Why AI Powers E-commerce Growth, Why Retention Beats Acquisition, Why Push Notifications Win, How To Use App Data Smartly, How To Build No-Code Apps (#433)
17 Sep 2025
Contributed by Lukas
In this episode, we dive into the challenge of keeping customers coming back to online stores.Gaurav Parvadiya, founder and CEO of Twinr.dev, shares h...
Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432)
15 Sep 2025
Contributed by Lukas
In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth.Noah Wickham, Vice President of ...
How AI Is Changing Ecommerce Accounting — Barbara Malisz-Talha | What Bad Data Does To Your Finances, Why Multi-Channel Selling Creates Messy Data, How To Use Automation To Clean Up Your Books, Why You Need A Single Source Of Truth For Data (#431)
10 Sep 2025
Contributed by Lukas
In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it. We are joined by Barbara...
Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To Track AI-driven Sales And Referrals (#430)
08 Sep 2025
Contributed by Lukas
In this episode, we explore why AI is the next big business lever for e-commerce. Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how...
11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429)
31 Aug 2025
Contributed by Lukas
In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, sh...
How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In-One UGC Creator Marketplace Works (#428)
27 Aug 2025
Contributed by Lukas
In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. Ian Sells, founde...
How To Build A Resilient Post-Purchase Tech Stack — Prashant Gupta | Why Loyalty Is Built After Checkout, What To Fix Right After An Order, Why Tracking Builds Trust, How AI Confirms Orders, Why Returns Drive Retention, How ClickPost Works (#427)
25 Aug 2025
Contributed by Lukas
In this episode, we explore why the post-purchase journey is the key to customer loyalty and repeat sales. From proactive updates to AI-powered perso...
How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties Transparency Matters (#426)
20 Aug 2025
Contributed by Lukas
In this episode, we dive into the challenges and opportunities of selling products globally. Alex Yancher, co-founder and CEO of Passport, explains h...
How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing, What Makes A/B Testing Effective (#425)
18 Aug 2025
Contributed by Lukas
In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic. Sergiu Cazac, founder of personizely.net, sh...
Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)
13 Aug 2025
Contributed by Lukas
In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix model...
What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter, How Packaging Affects Shipping Costs (#423)
11 Aug 2025
Contributed by Lukas
In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics.Robert Kha...
Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators #422
06 Aug 2025
Contributed by Lukas
In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that. Elijah Khasabo, founder of V...
Amazon MCF: The Easiest Way To Fulfill Shopify Orders — Cara Hefty | What Is Amazon Multi-channel Fulfillment, Why Social Commerce Drives Growth, How Automation Boosts Multi-channel Sales, Why Virtual Bundles Raise Order Value, How Bytestand Works (#421)
04 Aug 2025
Contributed by Lukas
In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ...
What Brands Get Wrong About Warehouse Scaling — Thomas Kircheis | Why Warehouse Chaos Impact Sales, Why Stock Accuracy Is Key To Scaling Your Shopify Store, Why A Warehouse Management System Is Essential (#420)
30 Jul 2025
Contributed by Lukas
In this episode, we dive into fixing warehouse chaos for e-commerce success. Thomas Kircheis, CEO of PULPO WMS, shares how poor warehouse management ...
How To Use AI To Improve Your Clothing Brand In 2025 — Harish Chandramowli | Why Data Integrity Mistakes Cost Fashion Brands Millions, Why Most Fashion Business ERP Implementations Fail, How AI Visualizes Complex Processes For Clothing Brands (#419)
28 Jul 2025
Contributed by Lukas
In this episode, Harish Chandramowli, Co-founder and CTO of Flaire, explores how AI is transforming the fashion and clothing industry—especially in ...
Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#418)
23 Jul 2025
Contributed by Lukas
In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost mo...
How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#417)
21 Jul 2025
Contributed by Lukas
In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands fac...
How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)
16 Jul 2025
Contributed by Lukas
In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. Join u...
How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories Audits, How Culture Affects Communication (#415)
14 Jul 2025
Contributed by Lukas
In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having b...
How AI Fixes Shopify Cart Abandonment Fast — Menachem Schechter | Why 89% Of Shoppers Abandon Carts, Why Cart Recovery Beats Ad Spend, Why AI Assistants Beat Old Chat Bots, What 45% Cart Recovery Looks Like, How CartKeeper Keeps Buyers Engaged (#414)
09 Jul 2025
Contributed by Lukas
In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly p...
The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter, How One Brand Grew 28% Fast (#413)
07 Jul 2025
Contributed by Lukas
In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, ...
5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth, Why Good Finances Speed Up Scaling (#412)
02 Jul 2025
Contributed by Lukas
In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. Leonardo Caracas, Par...
What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)
30 Jun 2025
Contributed by Lukas
In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of...
5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)
25 Jun 2025
Contributed by Lukas
In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.Joining us is S...
Launch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok Data, Why Mid-size Brands Succeed (#409)
23 Jun 2025
Contributed by Lukas
In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io...
Is AI Coming For Your Job Or Business? Here’s What to Do — Claus Lauter | Why Fear Of AI Limits Your Growth, How To Become Future-Ready, What It Takes To Stay Competitive, Why AI Should Be Your Partner, What To Avoid With The AI Hype (#408)
18 Jun 2025
Contributed by Lukas
In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares h...
How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)
16 Jun 2025
Contributed by Lukas
In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce ex...
Click, Drag, Sell — E-commerce Made Simple With Brizy — Bogdan Condurache | How No-Code Website Builders Work, Why Website Building Gets Easier, Why Site Speed Matters, How Brizy Boosts Shopify Sites, Why Built-in Tools Help Marketing (#406)
12 Jun 2025
Contributed by Lukas
In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert. Discover how modern tools help sm...
How To Get Authentic Amazon Reviews Without Breaking The Rules — Adam Melenkivitz | Why Reviews Build Consumer Trust, Why Mixed Ratings Benefit Brands, Why Unconventional Marketing Drives Organic Reviews, What The New FTC Rule Means For Sellers (#405)
09 Jun 2025
Contributed by Lukas
In this episode, we talk about how to get real Amazon reviews without breaking the rules. Our guest is Adam Melenkivitz, founder of Test Squared, a p...
How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt-ins Increase Signups, Why Tech Beats Design (#404)
04 Jun 2025
Contributed by Lukas
In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify. Our guest is Soma Toth, founder and CEO of recart.co...
How Self-Managing Organizations Unlock 8-Figure Growth — Leon Van Der Laan | Why Founders Burn Out, Why Delegation Fails Without Structure, What Team Ownership Looks Like, How Mission Clarity Boosts Autonomy, How Self-managed Teams Drive Growth (#403)
02 Jun 2025
Contributed by Lukas
In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares...
What Smart Inventory Management Looks Like (And Why You Need It) — Sebastiaan Debrouwer | Why Inventory Fuels Shopify Growth, How Spreadsheets Fail Scaling Brands, Why Multichannel Selling Breaks Systems, How Genie Simplifies Inventory Automation (#402)
28 May 2025
Contributed by Lukas
This episode dives into smart inventory management for fast-growing Shopify brands. Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to...
Boost Your Shopify Sales: How To Use AI For More Conversions — Nikolay Gushchin | Why Personalization Boosts Online Sales, How AI Lifts Conversions On Shopify, Why Most Tools Get Recommendations Wrong, Why “Shop The Look” Helps Fashion Stores (#401)
26 May 2025
Contributed by Lukas
In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. Nikolay Gushchin, a ...
Too Busy To Read 50 Newsletters? I Got You — Claus Lauter | How And Why We Curate Business News, How To Improve Your Ecommerce Strategy, How To Stay Informed In 3-5 Minutes, Why Community Creates Connection and Success (#400)
21 May 2025
Contributed by Lukas
Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode! Host Claus Lauter shares how his twice-weekly newslett...
How Ecommerce Businesses Can Thrive In Today's Economy — Olivier Grinda | How Tariffs Eat Into Your Profits, How Passing Costs Hurts Loyalty, How Shipyard Taxes Disrupt Shipping, How To Split Tariff Costs, Why “Wait And See” Is A Risky Decision (#399)
19 May 2025
Contributed by Lukas
In this episode, we dive into the impact of tariffs on e-commerce brands.Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how th...
Maximize Your Productivity And Scale Your Success With Outsourcing — Siva Balakrishnan | Why Brands Evolve In Three Stages, How Outsourcing As Teamwork Drives Results, Why Patience Builds Outsourcing Success, How Partners Help Navigate Marketplaces (#398)
14 May 2025
Contributed by Lukas
Discover how to navigate e-commerce outsourcing to streamline operations and scale your business. Siva Balakrishnan, founder and CEO of Vserve with o...
What To Do With Open Box Returns On Shopify — Brad Sorock | How Drip Pricing Drives Sales, Why Returns Vary By Industry, Why Open Box Returns Boost Efficiency, Why Customer Service Is A Top Priority, How Eco-consciousness Drives App Development (#397)
12 May 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into a genius solution for handling open bo...
The Post-Purchase Page That Generated $30,000 IMMEDIATELY — Varun Kundra | Why Cross-Selling Boosts AOV, What Makes Post-Purchase Upsells Work Best, How To Find The Right Cross-Sell Offer, How To Monetize Your Shopify Thank-You Page (#396)
09 May 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selli...
How To Optimize Your Ecommerce Store With A/B Testing — Yi Hung Lin | What A/B Tests To Run In Shopify, Why A/B Testing Is A Proven Growth Method, What Test Length Works Best, Why Most Tests Won’t Beat The Control, Why Code Cleanup Matters (#395)
07 May 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, break...
Beyond The Basics: 3 Unique Email Marketing Tactics That Work — Gavin Hewitson | How Small Tweaks Grow Revenue, How Popups And Flyouts Grow Signups And Sales, Why Showing Discounts On-site Converts Better, What KPI's To Set When Hiring An Agency (#394)
05 May 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, email marketing expert Gavin Hewitson reveals how t...
How I Turned My Podcast Into A Profitable Business — Claus Lauter | Why Podcasting Builds Strong Connections, What Consistency Means In Content Creation, Why Content Brings Better Profit Margins Than Products, How Podcasting Drives Engagement (#393)
30 Apr 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this solo episode, Claus Lauter takes you through his e-commerce ...
Expanding Globally: Mistakes To Avoid And Keys To Success — Sharoon Thomas | How To Start Global Sales Easily, Why DTC Brands Struggle To Scale, Why You Need Local Entities, Why Market Testing Saves You Money, How A Phased Rollout Avoids Failure (#392)
28 Apr 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---Expanding into international markets can jumpstart growth for e-comm...
The Future Of Ecommerce Shipping — Erez Sages | Why Sellers Must Adapt To Trade Laws, How AI Avoids Delivery Issues, How Automation Speeds Up Shipping Tasks, What Complicates Returns And How To Fix It, How Automation Saves Shipping Time (#391)
23 Apr 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into the changing world of global e-commerc...
How Negative Reviews Hurt Your Brand (And What You Can Do About It) — Shane Barker | Why Bad Reviews Kill Sales And Boost Ad Costs, How To Tell Fake From Real Feedback, How Amazon Rules Allow Review Removals, Why DIY Review Removal Is Difficult (#390)
16 Apr 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon...
You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389)
14 Apr 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how AI can boost your organic traffic ...
How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand — William Gasner | Why Micro Influencers Matter, How To Find Influencers, What Compensation Models Work, How To Manage Influencers, How Influencers Boost Marketplace Ranks #388
09 Apr 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro infl...
From Search To Sale. How AI Drives Consumer Discovery And Retail Spend — Steve Warrington | Why Search Is Underrated By Retailers, How The Customer Journey Has Changed, How To Use Product Data To Boost Search, How AI Improves More Than Just Bidding (#387)
07 Apr 2025
Contributed by Lukas
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sa...
Why The Influencer Game Is No Longer Paid Or Organic — Danil Saliukov | How To Find Creators For Your Goals, Why Focused Briefs Create Better Content, Best Influencer Pricing Models, What Makes UGC Scalable, How Whitelisting Boosts Ad Performance (#386)
02 Apr 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's...
How To Fix E-commerce Conversion Rates: The AI-powered Path To Value-based Commerce — Mike De La Cruz | How Brands See 20% Conversion With AI, How AI Personalizes Shopping, How Shopify Merchants Implement AI, What The Future Of Shopping Looks Like (#385)
31 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode...
Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling — Manel Gomez | What Matters Most In Facebook Ads, How To Structure A Winning Ad Campaign, How Small Advertisers Can Scale Profitable, The Role Of AI In Ad Success (#384)
26 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode...
How To Future-Proof Your Ecommerce Strategy With Composable Commerce — Natalija Pavić | How A Composable Commerce Platform Enables "Commerce Anywhere", What Sets Composable Apart From Headless Commerce, Why API Performance Is Critical For Ecom (#383)
24 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode...
The Hidden Costs Of Poor Inventory Management And How To Fix It — Chris Hondl | The Complexity Of Multi-platform Inventory, Why Overstocking Hurts Your Business, How Accurate Records Help Your Finances, Why Non-moving Inventory Limits Your Growth (#382)
19 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode...
He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381)
17 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this podcast...
How Top Brands Make Millions With Email & SMS — Jason Donapel | Why Retention Starts Before Conversion, How To Build Trust, What Makes A Strong Email List, How To Craft The Perfect Welcome Email, Why Simple Emails Work Best, What Email KPIs Matter (#380)
12 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---Discover practi...
Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)
10 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, ...
Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)
05 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode o...
How To Consolidate Your Tech Stack To Maximize Post-Purchase Touchpoints And Boost Profits — Aaron Evett | Why Post-Purchase Boosts Retention, How To Turn Returns Into Exchanges, Why Streamlined Tools Improve Efficiency, How AI Improves Support (#377)
03 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
The Unconventional Goal-Setting Method That Truly Works — Nate Littlewood | Why Goal Setting Fails, Why Founders Struggle And Fail Financially, Why Profit Strategy Matters, How To Work On The Business, How Fractional CFO's Add Value (#376)
26 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)
24 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
How To Conquer Ecommerce: Insider Tips From A CEO — Rachid "Rush" Wehbi | Why Dropshipping Is Low-risk, How Major Brands Use Dropshipping, How To Find Reliable Suppliers, What Profit Margins You Need, How AI Makes Dropshipping Easier (#374)
19 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
Shopify Accounting For Your E-commerce Business — Jason Richelson | Why Accounting Is More Than Shopify Numbers, How Bad Accounting Kills Value, What Makes Multi-channel Tricky, How Reconciliation Saves Revenue, Why Automation Matters Past $1M (#373)
17 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
Digital Marketing. Get It All Done, All In One Place — Joe Fox | Essential Tools Every Ecommerce Store Needs, How To Simplify And Unify Marketing Tools, How Tech Audits Reveal Hidden Savings, Why Retention Outperforms Costly Acquisition (#372)
12 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
The Framework That Doubled Revenue Immediately — Sabir Semerkant | What Drives Ecommerce Growth, Why Small Wins Compound, How To Boost Sales Fast, What Makes Brands Scalable, The Optimal Shopify Tech Stack, Why Expert Consultants Matter (#371)
10 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
5 Simple Email Tweaks That Skyrocket Sales - Stefan Pirvu | Why Emails Get Ignored, What Makes Daily Emails Work, What Drives Engagement, How To Fix Email Deliverability, How To Segment Lists, Why Brand Personality Drives Email Marketing Success (#370)
08 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, ...
The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369)
03 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
Automate Amazon Customer Emails. The Easy Way — Daniel Boross | How AI Simplifies Complex Support, What Makes AI Replies Sound Human, How Sellers Customize AI Responses Per Product, Why AI Support Removes Language Barriers (#368)
29 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
Shopify Accounting Explained: Minimize Tax Time with Automation — Kevin Reeth | How Traditional Tools Fail E-commerce, Why Automation Improves Finances, How To Catch Up On Bookkeeping, Why Inventory Tracking Is Key, How Schedule C Automation Works (#367)
27 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, ...
Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)
22 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
The Evolution of Ecommerce Search — Arv Natarajan | Why Conversational AI Simplifies Queries, What Makes A Perfect Search Page, How Visual Search Improves Discovery, Why "Revenue Per Search" Rules, Why Search And Browse Both Matter (#365)
20 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this first ep...
The Rise of Try Before You Buy — Benjamin Davis | Boosting Conversions With Try-Before-You-Buy, How Try-Before-You-Buy Increases AOV & LTV, Replacing Discounts With Trials, Best Industries For Free Trials, Amazon’s Use Of Try-Before-You-Buy (#364)
15 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)
13 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
How Peer-to-peer Returns Help You Dramatically Reduce Shipping Costs — Manish Chowdhary | How AI Ensures Smooth Product Returns, Why Apparel Brands Win With Fewer Returns, Better Cash Flow For DTC Brands, Why Peer-to-peer Returns Cut Costs By 64% (#362)
08 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
Profit-Boosting Merchandising Strategies for Growth — Daniel Gurevitch | How Smart Merchandising Drives Growth, Why Bestseller Metrics Can Mislead Decisions, How Smart Widgets Improve Recommendations, How Shopify Stores Manage Large Catalogs (#361)
06 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- Discover how to...
Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)
02 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode o...
Behind the Scenes: An Update on the Ecommerce Coffee Break Podcast — Claus Lauter
18 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode o...
How to Avoid Costly Amazon Suspensions: Insider Tips for Sellers — Or Shamosh | What To Do First When Suspended, How To Audit Amazon Listings For Compliance, Why Keywords Can Trigger Account Bans, How ChatGPT Helps Prevent Amazon Account Suspension (#359)
16 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---Discover expert s...
Why Selling on Multiple Marketplaces is Your Secret to Growth - Chris Timmer | Why selling on multiple marketplaces drives growth, How a unified platform solves inventory issues, What hurdles sellers face when expanding channels? (#358)
11 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode o...
Boost Revenue with Smart Pricing AI: Ecommerce Negotiation Strategies - Viacheslav (Slava) Sabirov | Why AI-Powered Negotiation Transforms Pricing Strategies, What Makes Personalized Negotiation a Game-Changer, Why Seasonal Sales Models Are Obsolete (357)
09 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In today's E...