Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Episodes
Building and running an ecommerce business as a Digital Nomad | #088 Adam Rosen
11 Apr 2022
Contributed by Lukas
In this episode, Adam Rosen of Email Outreach Company (eocworks.com) shares his advice on starting and running a business as a digital nomad in this e...
Google Ads Performance Max Campaigns for Shopify | #087 Claus Lauter
05 Apr 2022
Contributed by Lukas
In this episode, you will learn how to create a Google AdsPerformance Max campaign.Check out everything you need to know, and how to get started to us...
Billy Price on Overcoming Adversity and build an Innovative Shoe Brand | #086
31 Mar 2022
Contributed by Lukas
This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom ...
New Masterclass: Become Better at Conversion Rate Optimization in One Hour | #085
17 Mar 2022
Contributed by Lukas
In this episode, I talk about the difference between a beautiful website and one that converts well.New store owners usually think about conversion ra...
Drive sales on Shopify without discounts | #084 Andrew Forman
10 Mar 2022
Contributed by Lukas
This episode features Andrew Forman, Co-Founder and CEO of Givz.com, a donation incentives solution for Shopify. We talk about why donations are a bet...
How to segment your customers to improve conversions and repeat revenue | #083 John Chao
04 Mar 2022
Contributed by Lukas
This episode features John Chao, CEO/Co-Founder of the Data Marketing Platform Segments by Tresl.We talk about how Tresl helps store owners and market...
Why A Positive Customer Experience Is A Revenue Generator | #082 Philippe Roireau
26 Feb 2022
Contributed by Lukas
This episode features Philippe Roireau, the Vice President of Business Development & Partnerships at Gorgias.We talk about why a positive customer...
Competitor Price Tracking for Shopify Merchants [Best App] | #081 Burc Tanir
14 Feb 2022
Contributed by Lukas
In this episode, Burc Tanir, CEO & Co-Founder of Prisync, tells me how their SaaS-based price tracking platform makes it easier for Shopify mercha...
Top 9 Shopify Apps | Ecommerce Revenue TIPS | #080 Claus Lauter
10 Feb 2022
Contributed by Lukas
In this episode, I go through the must-have Shopify apps that I use with great success. These apps will help you make more sales and revenue.You can f...
Increase Your ROI By Using a Robot That Handwrites Letters | #079 David Wachs
08 Feb 2022
Contributed by Lukas
In this episode, I speak with serial entrepreneur David Wachs, CEO and Founder of www.handwrytten.com, about how scalable, robot-based handwritten let...
How to get your Shopify Store Rank in Google | #078 Claus Lauter
03 Feb 2022
Contributed by Lukas
In this quick tip episode, I talk about the issues I see with trying to get your Shopify store ranked in Google without an SEO strategy.Subscribe &...
Make More Money with Customer Support [Shopify] | #077 GQ Fu
01 Feb 2022
Contributed by Lukas
In this episode, I speak with GQ Fu, Co-founder & CEO at ltvplus.com, about how you can make more money with a world-class dedicated customer serv...
Testing and optimizing your Paid Marketing campaigns with a purpose | #076 Colby Flood
26 Jan 2022
Contributed by Lukas
In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a pur...
Podcast Listener Survey - Need your help! | #075
24 Jan 2022
Contributed by Lukas
I am curious to learn more about you in this episode. To provide you with better content on the podcast episodes and videos, I have created a short su...
Search Engine Optimization [Shopify] | #074 Jason Berkowitz
18 Jan 2022
Contributed by Lukas
In this episode, I speak with Jason Berkowitz, Founder & SEO Director of Break The Web, about Search Engine Optimization (SEO) for eCommerce store...
GET CONVERSIONS Masterclass Program
16 Jan 2022
Contributed by Lukas
Learn How To Generate More Sales & Revenue From The Traffic You Already HaveIntroducing GET CONVERSIONS - A proven process for growing Shopify sto...
Shopify | Making Reports Work For You | #073 Sam Sesti
13 Jan 2022
Contributed by Lukas
In this episode of the Ecommerce Coffee Break Podcast, I speak with Sam Sesti, founder of Cloudlab.com, about the importance of reports and how they c...
Make Your Store's Header Area BETTER (Shopify Conversion Optimization) | #072 Claus Lauter
10 Jan 2022
Contributed by Lukas
In this episode, I talk about how to optimize your store's header area for more conversions and better usability.On the Show Today You’ll Learn...
Bookkeeping And Accounting Tips For Shopify Merchants | #071 Matt Remuzzi
05 Jan 2022
Contributed by Lukas
In this episode, I speak with Matt Remuzzi, founder of CapForge, about how accounting isn't the sexiest part for e-commerce sellers, but it'...
How To Create A Personalized Shopping Experience (Shopify) | #070 Francis Pilon
26 Dec 2021
Contributed by Lukas
In this episode, I talk with Francis Pilon, Head of Global Partnerships at LimeSpot.com, about how to create a personalized user experience in your ...
Creating Urgency with Smart Discount Codes | #069 Muhammed Tüfekyapan
20 Dec 2021
Contributed by Lukas
In this episode, I talk with Muhammed Tüfekyapan, founder of Growth Hacking Studio, about how to use time-limited smart discount codes to get more sa...
Ecommerce Marketing Trends You Need to Know for 2022 [Shopify] | #068 Claus Lauter
16 Dec 2021
Contributed by Lukas
In this episode, I talk about the trends that I see coming to Ecommerce Marketing in 2022. Find out what my predictions are and let me know yours in t...
The future of Paid Traffic | #067 Kasim Aslam
13 Dec 2021
Contributed by Lukas
In this episode, I talk with Kasim Aslam, founder and CEO of Solutions 8 at sol8.com, about the future of paid marketing. Kasim is also a Traffic Coac...
Word of Mouth Marketing on Shopify with ReferalCandy | #066 Raul Galera
06 Dec 2021
Contributed by Lukas
In this episode, I talk with Raul Galera, Chief Advocate at ReferralCandy.com, about how word-of-mouth and referral marketing can help you acquire and...
Email Marketing Tips for Shopify Store Owners | #065 Claus Lauter
02 Dec 2021
Contributed by Lukas
In this quick tip episode, I share 3 tips on how you can improve email marketing for your Shopify store.On the Show Today You’ll Learn:How often to ...
How to enable data-driven automation in your eCommerce marketing | #064 Sacha Landesmann
29 Nov 2021
Contributed by Lukas
In this episode, I talk about a SaaS platform that generates marketing automation to help eCommerce stores acquire and retain customers based on predi...
How to do Shopify Competitor Research (eCommerce Competition Analysis) | #063 Claus Lauter
24 Nov 2021
Contributed by Lukas
In this podcast episode, I talk about how to do competitor research for your Shopify business.On the Show Today You’ll Learn:Why you should do compe...
How to improve conversion and AOV with a smart, fun chatbot | #062 Rosie Bailey
22 Nov 2021
Contributed by Lukas
In this episode, I speak with Rosie Bailey, Founder & CEO of Nibble, about how to improve conversion and AOV with a smart, fun chatbot that negoti...
How to convert more traffic into sales on Shopify | #061 Claus Lauter
18 Nov 2021
Contributed by Lukas
In this episode, I explain what you need to have in place to create a successful Shopify business.On the Show Today You’ll Learn:What you need in pl...
Convert more sales with personal video marketing [Shopify] | #060 Casey Hill
16 Nov 2021
Contributed by Lukas
In this episode, I talk with Casey Hill, head of growth at bonjoro.com, about how brands can use video emails to convert more sales and retain more cu...
User Experience Research for Shopify Stores [Do not ask your mother] | #059 Claus Lauter
11 Nov 2021
Contributed by Lukas
In this quick tip episode, I talk about ways of getting unbiased user feedback on your Shopify store. This will help you to improve the user experienc...
How to grow your Customer Lifetime Value | #058 Valentin Radu
07 Nov 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I talk with Valentin Radu, CEO & Founder omniconvert.com, about how to improve customer lif...
Grow Your Email and SMS Marketing Lists [Shopify] | #057 Claus Lauter
03 Nov 2021
Contributed by Lukas
In this quick tip episode of the Ecommerce Coffee Break podcast, I share some tips on how to increase the signup rate for your email and SMS newslette...
All About Shopify 2.0 Themes | #056 Anne Thomas
01 Nov 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I talk with Anne Thomas, co-founder of design-packs.com, about Shopify themes and what the rece...
3 Shopify SEO Tips | #055 Claus Lauter
28 Oct 2021
Contributed by Lukas
In this quick tip episode of the Ecommerce Coffee Break podcast, I give you three tips on how to improve your Search Engine Optimization (SEO) of your...
Why Shopify store owners should care about cyber security | #054 Kathleen Booth
25 Oct 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I talk with Kathleen Booth, VP of Marketing at clean.io, about why Shopify store owners should ...
The #1 Homepage Mistake [Shopify, WooCommerce] | #053 Claus Lauter
21 Oct 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I talk about the #1 mistake that store owners make on their home page. Got A Question You Want...
Headless Commerce - The Evolution of Selling Online | #052 Zach Rego
18 Oct 2021
Contributed by Lukas
In this episode, I talk with Zach Rego, VP of Sales & Marketing for Unstack, about headless commerce and how their no-code landing page platform h...
The 5 Best Shopify Themes | #051 Claus Lauter
14 Oct 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I talk about my favorite Shopify Themes.On the Show Today You’ll Learn:Which are my 5 favorit...
Shopify One Product store | #050 Claus Lauter
11 Oct 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I talk about One Product Shopify stores.On the Show Today You’ll Learn:Why Shopify might not ...
Take The Guesswork Out Of Ecommerce | #049
07 Oct 2021
Contributed by Lukas
We have just opened the doors to our new membership program "GET CONVERSIONS - Ecommerce Conversion Optimization & Growth Education". Ta...
Conversion Rate Optimization Tip - Don't use sliders | #048 Claus Lauter
06 Oct 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I tell you why you should not use sliders on your homepage and what to do instead.Ready for hig...
Tools for Content Creation | #047 Claus Lauter
29 Sep 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4.In thi...
Conversion Rate Optimization Tips | #046 Claus Lauter
25 Sep 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4.On the...
Influencer Marketing for Shopify | #045 Justin Kline
23 Sep 2021
Contributed by Lukas
In this episode, I talk with Justin Kline Founder of markerly.com, about influencer marketing and best practices for your ecommerce marketing.On the S...
Boost sales with upsell and cross-sell recommendations | Artyom Rabzonov
21 Sep 2021
Contributed by Lukas
In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and averag...
What The Apple iOS 15 Update Means For Your Email Marketing | #043
19 Sep 2021
Contributed by Lukas
In this episode, I talk about the upcoming release of Apple's iOS15 release and the impact it will have on email marketing for your Shopify store...
Improve Your eCommerce Results with Site Search | #042 Naveen Gupta
16 Sep 2021
Contributed by Lukas
In this episode, I talk with Naveen Gupta, founder of sparq.ai, about how to use site search and collection filters to improve your conversion rate an...
Exclusive Sneak Peek at GET CONVERSIONS program | #041
14 Sep 2021
Contributed by Lukas
For a limited time, I'm giving you free access to selected lessons of my signature program, GET CONVERSIONS.Let’s be clear: This isn't for...
Cross Promotion Marketing for Shopify | #040 Ruben Arnold
10 Sep 2021
Contributed by Lukas
In this episode, I talk with Ruben Arnold, Founder of cartstream.io, about how to use in-store cross-promotion marketing to promote your products in o...
How To Prioritize Your Physical & Mental Health (As An Entrepreneur) | #039 Claus Lauter
07 Sep 2021
Contributed by Lukas
In this episode, I share my tips on how to improve your mental and physical health as an entrepreneur.On the Show Today You’ll Learn:Why Physical &a...
Free vs Paid Shopify Themes (Pros/Cons) | #038 Claus Lauter
02 Sep 2021
Contributed by Lukas
In this episode, I talk about the pros and cons of using a free vs a paid theme for your Shopify store.On the Show Today You’ll Learn:What to do whe...
What it takes to build an eco-conscious brand on Shopify | #037 Dan Hadley
29 Aug 2021
Contributed by Lukas
In this episode, I talk to Dan Hadley, co-founder of carboncroc.com, about how to make your products carbon neutral.On the Show Today You’ll Learn:H...
Shopify Cart Optimization [Quick Tip Guide] | #036 Claus Lauter
25 Aug 2021
Contributed by Lukas
In this episode, I discuss the pros and cons of testing different cart options to increase conversions on Shopify. Got A Question You Want Answered On...
Tips and tricks learned from over a decade of remote work [Hint: Always Wear Pants] | #035 Kevin Rizer
23 Aug 2021
Contributed by Lukas
In this episode, I talk to Kevin Rizer, Author of the upcoming book "Always Wear Pants", about how to survive and thriving while working fro...
How To Create One Year Of Content In Five Days | #034 Elizabeth Pampalone
19 Aug 2021
Contributed by Lukas
In this episode, I talk to Elizabeth Pampalone, Founder of getabsolutemarketing.com, about how to generate a year's worth of marketing content in...
Best Apps To Increase Revenue On Shopify | #033 Claus Lauter
18 Aug 2021
Contributed by Lukas
What is your 2021 Shopify app strategy to increase revenue? In this episode of the Ecommerce Coffee Break, I go through Shopify apps and strategies th...
How to create user generated content for your business | #032 Dan Kleinman
15 Aug 2021
Contributed by Lukas
In this episode, I speak with Dan Kleinman, founder of bambassadors.com, about how to promote your brand using ambassadors and influencers.On the Show...
Best Virtual Phone Number App for Shopify | #031 Claus Lauter
12 Aug 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about how you can get a Virtual Business Phone Number + Professional Voicemail for your Shopify ...
How to drive more revenue in a sustainable way with SMS marketing | #030 Lisa Popovici
09 Aug 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I speak with Lisa Popovici, founder of Cartloop.io, about ways to build a personal relationship with yo...
How to Increase The Average Order Value For Your Shopify Shop | #029 Deb Mecca
08 Aug 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I speak with Deb Mecca about how to increase the average value of your Shopify orders.On the Show Today...
Shopify Online Store 2.0 - Ecommerce Coffee Break [Quick Tip Episode] | #028 Claus Lauter
04 Aug 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about Shopify's new Online Store 2.0 theme framework.On the Show Today You’ll Learn:What ...
How Funny Sales Videos Benefit Ecommerce Brands [Go Viral on YouTube] | #027 Joseph Wilkins
03 Aug 2021
Contributed by Lukas
This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they...
Concentrate on these 9 areas to optimize & scale on Shopify | #026 Claus Lauter
30 Jul 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about the different areas you should concentrate on when you want to optimize and scale your bus...
How Shopify's Payment Options Impact Your Conversion Rate | #025 Claus Lauter
26 Jul 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about Shopify's Payment Options and how they impact your conversion rate.On the Show Today ...
How to use the 5-Second Test to improve your online store | #024 Claus Lauter
22 Jul 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about how to use the 5-Second Test to improve your online store.On the Show Today You’ll Learn...
Open Rates are Dead! Email Marketing is changing | #023 Claus Lauter
19 Jul 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about the coming changes to email marketing due to the iOS 15 Mail Privacy Protection updates.Ap...
Copywriting Tips to increase Conversion Rate on Shopify product detail pages | #022 Claus Lauter
14 Jul 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I will give you copywriting tips on how to increase the conversion rate on Shopify product detail pages...
Shopify in-store marketing & merchandising with award-winning entrepreneur Kausambi Manjita | #021
12 Jul 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I interview award-winning entrepreneur Kausambi Manjita about In-store marketing & merchandising. S...
How to streamline your eCommerce business using the 80-20 Rule [SHOPIFY] | #020 Claus Lauter
11 Jul 2021
Contributed by Lukas
This episode of the Ecommerce Coffee Break deals with how to improve your Shopify store or other eCommerce business by applying the 80-20 Rule.On the ...
How important is Conversion Rate Optimization for Your Store? [CRO 2021] | #019 Claus Lauter
06 Jul 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about the importance of Conversion Rate Optimization (CRO) for your online store and why you sho...
How bad is it? Update on Facebook Ads and Apple iOS [2021] | #018 Klaus Lampen
01 Jul 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk to Klaus Lampen. He is a Facebook Ads Expert and gives us the latest info on what's going o...
The Truth About Shopify Dropshipping | #017 Claus Lauter
28 Jun 2021
Contributed by Lukas
The Truth About Shopify Dropshipping - Watch THIS Before You StartIn this episode of the Ecommerce Coffee Break, I do a reality check on doing dropshi...
Top 4 Conversion Rate Optimization Principles You Need To Know | #016 Claus Lauter
25 Jun 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about the 4 principles of conversion rate optimization. You will need to know these when you sta...
Amazon vs Shopify - Which Platform Should You Use? | #015 Claus Lauter
23 Jun 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about the pros and cons of Amazon vs Shopify and which platform you should use for your business...
How to Avoid the Spam Folder - Email Deliverability | #014 Claus Lauter
20 Jun 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about how to avoid the Spam folder of your email subscribers when doing email marketing.On the...
How to Choose the Best Shopify Theme for Your Online Store | #013 Claus Lauter
16 Jun 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about how to choose the best Shopify Theme for your Online Store.On the Show Today You’ll Le...
What You Need to Know: Apple iOS Privacy Updates | #012 Claus Lauter
13 Jun 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about the recent and upcoming iOS Privacy Updates and what you need to know about them.On the ...
How They Did It: Launching a new product w/ Carlos O. Colarte of riderbagusa.com | #011
08 Jun 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk to Carlos O. Colarte of riderbagusa.com about how they found a product and launched their onli...
Ecommerce Marketing: Get Traffic to Your Shopify Store | #010 Claus Lauter
06 Jun 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I will talk about which marketing channels you can use to get more traffic (and buyers) to your onlin...
Things to do before you start your Shopify store | #009 Claus Lauter
31 May 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about the things you need to do before you start your online store on Shopify.Got A Question You...
Pagination vs Infinite Scroll - What is the better option? | #008 Claus Lauter
28 May 2021
Contributed by Lukas
In this episode of the ecommerce coffee break, I talk about the pros and cons of using Pagination vs Infinite Scroll on your store's category pag...
How to create content like a boss to promote your brand. | #007 Claus Lauter
25 May 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I give you some ideas on how to create content like a boss to promote your brand.Got A Question You Wan...
What's the one thing you wish you'd known before you started your Shopify store? | #006 Claus Lauter
23 May 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I have asked the question "What's the one thing you wish you'd known before you started ...
The Secret of the perfect Add to Cart button | #005 Claus Lauter
20 May 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about the secret of the perfect Add to Cart button.What was your biggest takeaway from this vide...
How To Increase Your Ecommerce Conversion Rate by Optimizing the Cart | #004 Claus Lauter
17 May 2021
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, I talk about how you can INCREASE your Ecommerce Conversion Rate by optimizing the cart!FREE WORKSHOPS/...
Ecommerce Email Marketing that works | #003 Claus Lauter
13 May 2021
Contributed by Lukas
In this episode of the Ecommerce coffee break I talk about using email marketing for your e-commerce store with Klaviyo.______________________________...
The iOS14.5 Facebook Drama | #002 Claus Lauter
11 May 2021
Contributed by Lukas
In this Ecommerce Coffee Break, I talk about the recent issues with Facebook ads due to the iOS14.5 upgrade.My name is Claus Lauter and I'm an Ec...
#001: Welcome to the Ecommerce Coffee Break
22 Apr 2021
Contributed by Lukas
My name is Claus Lauter and I'm an Ecommerce Growth Advisor & Business Coach for businesses and brands that are using Shopify's ecommerc...