Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

How To Scale Ads Faster With Sales Attribution — Andrey Kholkin | Why Traditional Pixels Fail, How Real-time Attribution Transforms Ads, Why Accurate Data Matters, How AI Reduces Ad Spend, How To Track Sales, Why Organic Traffic Tracking Matters (#356)

04 Dec 2024

Contributed by Lukas

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

02 Dec 2024

Contributed by Lukas

This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on...

How to Build and Scale a DTC Brand to a 9-Figure Exit — Kyle Hency | How to Grow a Business With Friends, Why Focusing on Your Strengths Leads to E-commerce Success, Why Inventory Management is Crucial, How AI Revolutionizes Inventory Management (#355)

02 Dec 2024

Contributed by Lukas

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/  --- In this episo...

How To Use AI For Your Next Email Campaign — Daniel Budai | How To Craft A Top Email Strategy, Why AI Transforms Email Marketing, What Makes Emails Convert, Why Personalization Is Your Secret Weapon, How To Avoiding List Management Mistakes (#354)

27 Nov 2024

Contributed by Lukas

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episod...

How To Turn Abandoned Carts Into Sales — Menachem Shechter | Why 40% Cart Abandonment is a Problem, Why Unanswered Questions Lead to Abandonment, Why WhatsApp Beats Email for Cart Recovery, Why AI Ensures 24/7 Cart Recovery (#353)

25 Nov 2024

Contributed by Lukas

In this episode, we tackle a common problem for online stores: shoppers who leave items in their cart without buying.  Our guest Menachem Shechter, ...

How To Increase Your Net Profit Margin By 10% in 10 Minutes — Idries Erfan | How to Combine Product and Service Upsells, Why Service Upsells Hit 40-60% Conversion, Why Extended Returns Increase Holiday Sales, Why Package Protection Converts 50-70% (#352)

20 Nov 2024

Contributed by Lukas

In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by...

How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)

18 Nov 2024

Contributed by Lukas

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.  Our featured...

How to use AI Assistants to Drive More Conversions on Shopify — Saumil Trivedi | How AI Improves the 4 Stages of the Shopping Journey, Why Customers Skip Reading Product Pages, How AI Reduced Support Tickets by 20% (#350)

13 Nov 2024

Contributed by Lukas

In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and off...

How AI Is Killing the 'Art' of Amazon Ads and Turning it Into a Science — Julian Timings | Common Amazon Seller Ad Mistakes, Why AI Ads Give Sellers an Edge, How Sellers Balance Automation with Control, Future AI Advances in Amazon Ads (#349)

12 Nov 2024

Contributed by Lukas

In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science.  Our guest, Julian Timings, co-founder and ...

Meta Ads Pro Shares Why You’re Not Converting — Marin Ištvanić | Why Facebook Ads Are Getting Tougher In 2025, How to Structure Accounts for Testing, Budget Strategies Scale Ads, How to Set Up Pixel Tracking and Metrics, How to Diagnose Ad vs. Site Issues

06 Nov 2024

Contributed by Lukas

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin...

5 Sales Tax Mistakes That Could Ruin Your Business — Rohit Bhadange | Top 3 Sales Tax Issues for Ecommerce, US Sales Tax Tips for International Sellers, Why Wrong Tax Rates Reduce Conversions 20-30%, Sales Tax Basics You Need to Know Before Selling (#347)

05 Nov 2024

Contributed by Lukas

In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses.  Rohit Bhada...

How To Remove Negative Reviews On Amazon [The Right Way] — Danan Coleman | How to Handle Amazon Reviews Safely, What Signals Fake Reviews on Amazon, How Competitors Post Reviews to Hurt Ranks, Why Instant Refunds Protect Ratings (#346)

28 Oct 2024

Contributed by Lukas

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively.  Our guest...

The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

21 Oct 2024

Contributed by Lukas

In this episode, we dive into the rapidly evolving influencer and creator economy.  Joining the conversation is Andy Cloyd, co-founder and CEO of Sup...

Never Run Out of Stock Again: The AI Secret of Successful Ecommerce — Fabricio Miranda | How AI Boosts Inventory Planning Accuracy, Why Inventory Management drives E-commerce Success, What Ecommerce Brands should do to improve Inventory (#344)

15 Oct 2024

Contributed by Lukas

In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management. ...

Exciting Updates & Fresh Features: What's New on the Ecommerce Coffee Break

08 Oct 2024

Contributed by Lukas

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes cover...

How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashion E-commerce, Why Returns Hurt Fashion Sustainability, How Size Tips Boost Customer Satisfaction, How Proper Sizing Lowers Returns (#342)

01 Oct 2024

Contributed by Lukas

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and b...

Thriving in the AI Era: A Guide to Future-Proofing Your Career — Michael Walker | Why AI Gives Professionals a Competitive Edge, How AI Drives Creativity and Innovation, AI Examples Improving Ecommerce Productivity, Why You Need AI Agents (#341)

23 Sep 2024

Contributed by Lukas

In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscap...

Forget Marketing! How to Build a Brand Through Operational Excellence — Mo Afshar | Why Brands Prioritize Operations Over Marketing, Common Operational Mistakes eCommerce Businesses Make as They Scale, How AI is Revolutionizing eCommerce Operations (#340)

16 Sep 2024

Contributed by Lukas

In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing. Joining the discussion is Mo Afshar, ...

The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain from Advanced Search (#339)

10 Sep 2024

Contributed by Lukas

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is...

How Top Shopify Stores Optimize for More Sales: 4 Must-Know Conversion Principles — Claus Lauter | Why Conversion Optimization Matters for Ecommerce, The Four Key CRO Principles, Why Simplifying Content Boosts Conversions, How to Improve UX (#338)

05 Sep 2024

Contributed by Lukas

In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for m...

How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New Stores, How to Use Keywords In Product Titles, Why a Long-term SEO Approach Works Best, How to Optimize Category Pages with Keywords (#337)

04 Sep 2024

Contributed by Lukas

In this podcast episode, we explore how to drive organic traffic in an AI-driven world.  Joining us is Mike Simmons, the owner of Plugin Useful. Mike...

Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)

28 Aug 2024

Contributed by Lukas

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies.  Joining us is Sergey Sapelnyk, Co-owner o...

What Happens If You Automate Your Marketing? Watch This — Emily & Alan Braithwaite | How To Start with Email Automation, What Information to Collect When Building an Email List, What KPI's Measure Email Success, How A/B Testing Improves Emails (#335)

27 Aug 2024

Contributed by Lukas

In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on m...

The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campaigns, How to Warm Up New Subscribers Before Black Friday, How to Safely Integrate New Email Addresses into Your List, How to Prevent Duplicate Emails (#334)

21 Aug 2024

Contributed by Lukas

In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retenti...

Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for Ecommerce, How Testing, Profitability, Scaling Works, Misconceptions That Block Google Ads Growth, How to Fix Weak Google Ads Accounts (#333)

19 Aug 2024

Contributed by Lukas

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com an...

Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsell Success, Why Cross-selling and Upselling Boost AOV, Why Post-purchase Offers Leverage the "Dopamine Kick", What are Entry Points for Upselling (#332)

14 Aug 2024

Contributed by Lukas

In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the con...

How BattlBox Cracked the Short-Form Video Secret for Sales Success — John Roman | Making Short-form Videos for TikTok, Ig, YouTube, AI Tools for Content Creation and Editing, Why a Human Face Sells More Products, Why Diversifying Content is Crucial (#331)

12 Aug 2024

Contributed by Lukas

In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Sho...

What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)

07 Aug 2024

Contributed by Lukas

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of elect...

Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

05 Aug 2024

Contributed by Lukas

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the le...

Where Do Top-performing Shopify Merchants Optimize?- Darin Archer | Why Site Speed is Crucial for Ecommerce Success, What Common Issues Slow Down Ecommerce Sites, What Strategies Boost Shopify Store Speed (#328)

31 Jul 2024

Contributed by Lukas

In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa...

Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales, How A/B Testing Improves UX (#327)

30 Jul 2024

Contributed by Lukas

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach...

Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, Landing Pages Vs. Product Pages (#326)

29 Jul 2024

Contributed by Lukas

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ...

Ecommerce Summer School: Loyalty Programs a WASTE? Not if You Do THIS! — Hemant Purswani | Why Loyalty Programs Matter Now, How to Promote Your Loyalty Program, Dynamic Points Redemption: A Game-changer, VIP Tiers: Boosting Customer Engagement (#325)

24 Jul 2024

Contributed by Lukas

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purs...

Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What Incentives Work Best (#324)

23 Jul 2024

Contributed by Lukas

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rate...

Ecommerce Summer School: 5 Loyalty Program HACKS to Boost Sales FOREVER! — Dastan Chikeev | Why Merchants make Loyalty Program Mistakes, Common Loyalty Program Pitfalls, Why Creativity sets Loyalty Programs Apart, How Email Marketing Boosts Loyalty (#323)

22 Jul 2024

Contributed by Lukas

In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is ...

23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How to Overcome Business Challenges, How does Asynchronous Coaching Work, How to Get Actionable Video Feedback, Why Join a Private Community

17 Jul 2024

Contributed by Lukas

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a...

How To Unlock 8-figure Growth: 4 Crucial KPI's Revealed — Leonardo Caracas | How to Tell if a Business can Scale, Why Product-market Fit Matters Before Scaling, How the Repurchase Rate Shows Growth Potential, Why Optimize Finances before Scaling

16 Jul 2024

Contributed by Lukas

In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an ...

How to Use AI to Master Paid Media — Drew Smith | Why Paid Media is Hard for Retailers, How to Switch From Manual to AI-driven Campaigns, Google's AI Shift and its Effect on Paid Media, Why Google’s Performance Max is Hard to Manage (#320)

15 Jul 2024

Contributed by Lukas

In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully man...

Why You Can't Scale with Just Shopify (Do This Instead) — Adam Shaffer | How Shopify and Amazon Work Together in an Ecommerce Strategy, How Amazon's High Traffic Helps Shopify Sellers, How Brands Manage and Benefit from Both Amazon and Shopify

10 Jul 2024

Contributed by Lukas

In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify...

CMO Reveals: The Real eCommerce Design Problems Business Owners Face — Jess Holland | Challenges Ecommerce Brands Face with Fast Marketing, Why Simple Design Outperforms Complex Visuals, How to Combine Branding and Copy Effectively (#319)

08 Jul 2024

Contributed by Lukas

In this podcast episode, we discuss the eCommerce design problems business owners really face and how to solve these challenges. Our featured guest on...

The 80/20 Rule: Work Less, Earn More (Here's How) — Torsten Lueddecke | Why the 80/20 Rule Drives Business Growth, How to Identify Your Most Productive Activities, Real-world Examples of the 80/20 Rule, Cost Savings from Fractional Marketing Services

03 Jul 2024

Contributed by Lukas

In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Tors...

How AI Helps Brands Survive in Ecommerce — Valon Xhafa | Why AI-driven Brands Succeed More than Traditional Ones, Why Knowing Customer Behavior is Crucial, How Behavioral Science Impacts E-commerce and Shopping Habits (#318)

01 Jul 2024

Contributed by Lukas

In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa ...

CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repeat Purchases, Why Simple Loyalty Programs Work Best, Effective Loyalty Rewards and Tiers, Strategies to Reduce Churn in Subscriptions (#317)

26 Jun 2024

Contributed by Lukas

In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the s...

Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border Challenges in European Markets, Why Sustainable Logistics Matters, Why Localization is Key in Europe, How 3PL's Simplify Selling in Europe (#316)

24 Jun 2024

Contributed by Lukas

In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce ...

5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance Fraud Prevention with Customer Experience (#315)

18 Jun 2024

Contributed by Lukas

In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featu...

Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses Can Build Trust Without Existing Reviews (#314)

17 Jun 2024

Contributed by Lukas

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce busines...

My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder's Sidekick Program, Claus's Nomad Lifestyle

12 Jun 2024

Contributed by Lukas

In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months.Topics discussed in ...

Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads

11 Jun 2024

Contributed by Lukas

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channe...

Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)

10 Jun 2024

Contributed by Lukas

In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clever...

Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content, How Demographics Respond to Different Ad Styles

05 Jun 2024

Contributed by Lukas

In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is ...

Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)

03 Jun 2024

Contributed by Lukas

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of C...

Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices For Monitoring & Managing Online Communities.

29 May 2024

Contributed by Lukas

In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, P...

How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)

28 May 2024

Contributed by Lukas

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is...

Shopify to Amazon: The ULTIMATE Guide — Hristo Arakliev | Why Establish Brand First Before Amazon, How Amazon Presence Boosts Brand Credibility, How Keyword Targeting Drives Visibility/Sales, How Existing Brands Get Initial Traffic Boost

21 May 2024

Contributed by Lukas

In this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder...

Ecommerce Expert Explains Why Simplicity Is More Effective Than You Think — Nicolas Alessandra | Expert Tips to Streamline Your Online Store, The Benefits of Strategic Product Showcasing, How Removing Apps Boosts Performance (#309)

20 May 2024

Contributed by Lukas

In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured gue...

Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI for Ecommerce, Data Analysis with AI

15 May 2024

Contributed by Lukas

In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisa...

iPaaS: Your Secret Weapon to Beat Peak Season Rush In 2024 — Mark Simon | The Importance of Good Data for Effective Automation, Challenges Faced by Smaller Companies with Automation as they Grow, How Modern Integration Platforms Facilitate Automation (#30

14 May 2024

Contributed by Lukas

In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Ma...

How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)

13 May 2024

Contributed by Lukas

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer a...

Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online Businesses is Tough

08 May 2024

Contributed by Lukas

In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Part...

Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)

07 May 2024

Contributed by Lukas

In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their mark...

Business Valuation: Why You NEED an Exit Plan Before Selling — Emmett Kilduff | The Process of Selling a Business, Why to start planning early for a business sale, The 7-step M&A Process for a Business Sale, How to Prepare for a Business Exit (#305)

06 May 2024

Contributed by Lukas

In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is E...

The Entrepreneur's Guide to WhatsApp Ecommerce (Success Without Hustle!) — Arjun Paul | Why WhatsApp is Becoming Popular for Ecommerce, The Best Way to Start Using WhatsApp Marketing for Business, How to Decide Message on Frequency Based on Markets

01 May 2024

Contributed by Lukas

In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of ...

How to Avoid a Tax Audit DISASTER. Sales Tax Compliance Made Easy! — Matthew Campbell | Best Practices for Ecommerce Sales Tax, Exploring Shopify's Tax Features, Overview of Sales Tax Management, Common Sales Tax Mistakes to Avoid (#304)

30 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder...

How to Identify and Eliminate Business-Killing Website Errors — Kailin Noivo | Strategies for Proactive Website Error Management, Impact of Errors on Business and Customer Experience, Future of E-commerce and Role of AI (#303)

29 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show...

Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic downturn and its impact on DTC brands (#302)

23 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing cha...

From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for Seamless Ecommerce Experiences

23 Apr 2024

Contributed by Lukas

This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into rav...

How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer Service, Unlocking Growth in European Ecommerce (#301)

22 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vi...

Insider Tips: The ULTIMATE Guide to Product Sourcing for Beginners — Brendan Elias | How to Choose the Right Product, Why Merchants Should Avoid Complicated Items, Key Considerations for Selecting Products, Step-by-step Process of Sourcing from China

17 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-...

From Zero to 300 Episodes - Channel & Life Update

16 Apr 2024

Contributed by Lukas

In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn...

Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#299)

15 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business a...

Payment Optimization Tactics That Could Save Your Online Business Thousands — Matthew Rej | How Payments Work in the Online Shopping World, How to Switch to a Different Payment Gateway Provider, How to Optimize Your Payment Gateway Cost Structure

10 Apr 2024

Contributed by Lukas

Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.c...

Discovered: Amazon Toolkit Growth Hacks You're NOT Using — Jenna Lieber | How to Use Amazon Built-in Tools to Grow Your Brand, Amazon Creator Connections: What It Is, How To Use It, Why Amazon Advertising is Getting Better with New Features and AI (#298)

09 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on...

From Data to Direction: How to use AI-Driven Analytics for Ecommerce Growth — Brian Warrick | The Impact of AI-driven Analytics on Shopping Experiences, How AI can provide Instant Revenue Insights, Why AI Won't Replace Marketing And Analysts (#297)

08 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven a...

How to Automate and Optimize Shopify Dropshipping — Travis Mariea | The Advantages of Dropshipping and its Evolution, How Trending Niche Markets Influence Dropshipping, How to Manage Complex Dropshipping Logistics

03 Apr 2024

Contributed by Lukas

Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, a...

Secure Sales Without Losing Buyers. Shopify Deposits and Partial Payments Made Simple — Diana Birsan | Why Deposits Increase Sales, How to Set Up Partial Payments on Shopify, Why Deposits Aid Production Sustainability (#296)

02 Apr 2024

Contributed by Lukas

In this podcast episode, we discuss  partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana ...

Data Feed Optimization For Beginners — Jacques Van Der Wilt | How to Fix Product Feed Issues, Why Merchants Struggle with Product Data Feeds, How Data Feed Optimization Affects Conversions, How to Optimize Product Data for Advertising Campaigns

27 Mar 2024

Contributed by Lukas

Today, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it incr...

The Most Powerful Pricing Strategy You Are Probably Not Doing — Simeon Lukov | How to Find the Ideal Price for a Product, How to Price Your Products with AI, How to Use AI for Pricing Strategies and Competitive Analysis (#295)

26 Mar 2024

Contributed by Lukas

In this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featu...

Engage & Convert: Turn Customers into Superfans with Quizzes — Lindsay Kolinsky | How to Incentivize Loyalty with Rewards and Referrals, Ways to Use Quizzes, Surveys, and Reviews to Make Shopping More Personalized, How to Plan a Quiz to Guide Customers

21 Mar 2024

Contributed by Lukas

From the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase expe...

How to Scale Your E-Commerce Business: Navigating Operations, Metrics, and Technology — Tahar Ouhrouche | Drawbacks of Running an Ecommerce Business with Spreadsheet, Challenges of Traditional ERP Systems for Ecommerce Businesses (#294)

19 Mar 2024

Contributed by Lukas

In this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest...

How to Reach 8-Figures with Ecommerce — Talal Abulshamat | How to Achieve Product-market Fit, Why Omnichannel is Crucial for Reaching Eight Figures, Why Diversifying Advertising is Important, Why Focusing on Logistics and Service is Important (#293)

18 Mar 2024

Contributed by Lukas

In this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and r...

10 Shopify Automation Tips You Need Now — Joe Lannen | Key Automation Strategies for Shopify Merchants, Risks and Benefits of Outsourcing or Automating Tasks, Why Automation and Optimization Reduce the Risk of Fraud and Chargebacks

14 Mar 2024

Contributed by Lukas

From the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder...

How to Use an AI-Enabled Marketing Advisor for Growth on Autopilot — Kiyan Foroughi | How Brands can Benefit from Using AI, How AI Assistants can Help with Marketing, How AI Generates Ads, Emails, Videos, How AI Learns from Feedback (292)

13 Mar 2024

Contributed by Lukas

In this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest...

5 Must-Try Shopify Styling Tips for Conversions — Brandon Landgraff | How to Use Heat Maps and Screen Recordings, Why Shortening Text Boosts Conversions, The Benefits of Sticky Navigation, Why Color Psychology is Important (#291)

11 Mar 2024

Contributed by Lukas

In this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a we...

Bookkeeping Made Easier: Stress-Free Solution — Nathan Hirsch | Specific Challenges of Ecommerce Bookkeeping, How Tailored Financial Reports Benefit Ecommerce Businesses, The Significance of Understanding Your Numbers

06 Mar 2024

Contributed by Lukas

From the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch,...

What You Must Know About the Evolution of Ecommerce In 2024 — Jayesh Mori | Why Brands Must Offer Customized Customer Experiences, Generational Gaps in Online Shopping, Why Fast Websites Sell More, Benefits of Headless Ecommerce (#290)

05 Mar 2024

Contributed by Lukas

In this podcast episode, we discuss what businesses should know about eCommerce changes in 2024. Our featured guest on the show is Jayesh Mori, CEO at...

How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)

04 Mar 2024

Contributed by Lukas

In this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. O...

The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer Needs

28 Feb 2024

Contributed by Lukas

From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-se...

How To Avoid Costly Technical Mistakes With Shopify — Bogdan Dogaru | How to Choose And a Shopify Theme, How to Increase Performance to your Store, When to Use Apps And When to Custom Build, How to Avoid Costly Maintenance (#288)

27 Feb 2024

Contributed by Lukas

In this podcast episode, we talk about how to avoid costly technical mistakes with Shopify. Our featured guest on the show is Bogdan Dogaru, CTO &...

Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)

26 Feb 2024

Contributed by Lukas

In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the s...

Recession-Proof Your Business: Strategies for Ecommerce Growth — Mario Peshev | How to Build a Brand Using Linkedin and Twitter, The Benefits of Ecommerce Partnerships, How to Diversify by Launching Multiple Stores (Bonus Episode)

22 Feb 2024

Contributed by Lukas

From the archive:  In this episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the sh...

Why Customer Data is Your Margins' Game-changer - And How to Use It — Omer Hazer | The Importance of Omnichannel Ecommerce, How to Make Smart Decisions for more ROI, How to Choose Marketing Automation Tools, How to Keep Customer Data Safe (#286)

21 Feb 2024

Contributed by Lukas

In this podcast episode, we discuss how to use your customer data effectively to improve your margins substantially. Our featured guest on the show is...

Customer Data And Retention: What You Need To Know — Cary Lawrence | How To Retain More Customers, Challenges Managing Customer Data, How To Leverage First-party Customer Data, Emerging Trends In Ecommerce For 2024, The Impact Of AI (#285)

19 Feb 2024

Contributed by Lukas

In this podcast episode, we talk about how to retain more customers with data-driven strategies. Our featured guest on the show is Cary Lawrence, CEO ...

Digital Marketing Strategies To Increase Your Website Sales — Brandon Leibowitz | How Important Is SEO In 2024, How To Get Started With SEO For A New Shopify Store, What Is A Quality Backlink, Would Google Accept AI-generated Content

15 Feb 2024

Contributed by Lukas

From the archive:  In this episode, we discuss valuable insights on digital marketing and SEO strategies to help you boost your website sales. Our f...

How Tech Can Supercharge Your Store's Shipping Operations — Amit Rosenthal | How Tech Is Transforming Freight Forwarding, Why Online Merchants Face Logistics Challenges, The Impact Of Geopolitical Factors Affecting Logistics (#284)

14 Feb 2024

Contributed by Lukas

In this podcast episode, we talk about how you can provide a more transparent, streamlined logistics experience using the latest technology and innova...

Turbocharge Your Store: How To List 1,000 Items In Just 60 Minutes — Bert Leffel | How To Speed Up Product Listing On Amazon, Ebay, Walmart, Challenges Selling On Various Platforms, How To Use Customizable Quality Control And Performance Tracking (#283)

12 Feb 2024

Contributed by Lukas

In this podcast episode, we talk about making your listing process ten times faster. We explore using a special scan-to-list technology. Our featured ...

Why Ecommerce Brands Can't Ignore Podcasting — Claus Lauter | Using a Podcast as a Marketing Channel, How to Build a Closer Connection with your Audience, Investing In a Podcast as a Marketing Tool, Benefits and Drawbacks of Podcasting

07 Feb 2024

Contributed by Lukas

In this podcast episode, our host, Claus Lauter, gives his take on how podcasting might be a good marketing channel for ecommerce brands.Topics discus...

What It Takes To Succeed Against All Odds — Harry Sanders | Inspiration For Solopreneurs, Resilient Founder, Strategies For Securing Clients, Digital Marketing Trends, SEO In Ecommerce, Actionable SEO Advice (#282)

05 Feb 2024

Contributed by Lukas

In this podcast episode, we discuss what it takes to succeed against all odds and dive into the importance of resilience and overcoming hardships. Our...

How To Expand Your Ecommerce Business Into Europe — Nick Penev | Complexities Of The World's Most Challenging Ecommerce Market, How To Navigate Complex Tax And Policy Landscapes, How To Work With European Distributors, European Vat Registration (#281)

31 Jan 2024

Contributed by Lukas

In this podcast episode, we talk about expanding your eCommerce brand into Europe and navigating through the complexities of the world's most cha...

Create a Beauty Brand Online in Minutes with These Simple Steps — Adam Chuntz | Business Ideas 2024, Starting A Cosmetic Brand, Side Hustle Ideas 2024, Business Ideas For Women, Starting A Makeup Brand, Ecommerce Tips (#280)

29 Jan 2024

Contributed by Lukas

In this podcast episode, we discuss how to create a beauty product line online in minutes without any risk. Our featured guest on the show is Adam Chu...

Digital Ecommerce Metrics Explained | Fran Quilty, Understanding KPI's, Benchmarks, And Decision Intelligence, Brand's Key Metrics Against Industry Benchmarks, Challenges In Ecommerce Analytics, Decision-making In Ecommerce (#279)

24 Jan 2024

Contributed by Lukas

In this podcast episode, we delve into evaluating a brand's key metrics against industry benchmarks. You'll discover how to better use KPIs,...