Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Episodes
Why The Influencer Game Is No Longer Paid Or Organic — Danil Saliukov | How To Find Creators For Your Goals, Why Focused Briefs Create Better Content, Best Influencer Pricing Models, What Makes UGC Scalable, How Whitelisting Boosts Ad Performance (#386)
02 Apr 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's...
How To Fix E-commerce Conversion Rates: The AI-powered Path To Value-based Commerce — Mike De La Cruz | How Brands See 20% Conversion With AI, How AI Personalizes Shopping, How Shopify Merchants Implement AI, What The Future Of Shopping Looks Like (#385)
31 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode...
Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling — Manel Gomez | What Matters Most In Facebook Ads, How To Structure A Winning Ad Campaign, How Small Advertisers Can Scale Profitable, The Role Of AI In Ad Success (#384)
26 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode...
How To Future-Proof Your Ecommerce Strategy With Composable Commerce — Natalija Pavić | How A Composable Commerce Platform Enables "Commerce Anywhere", What Sets Composable Apart From Headless Commerce, Why API Performance Is Critical For Ecom (#383)
24 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode...
The Hidden Costs Of Poor Inventory Management And How To Fix It — Chris Hondl | The Complexity Of Multi-platform Inventory, Why Overstocking Hurts Your Business, How Accurate Records Help Your Finances, Why Non-moving Inventory Limits Your Growth (#382)
19 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode...
He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381)
17 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this podcast...
How Top Brands Make Millions With Email & SMS — Jason Donapel | Why Retention Starts Before Conversion, How To Build Trust, What Makes A Strong Email List, How To Craft The Perfect Welcome Email, Why Simple Emails Work Best, What Email KPIs Matter (#380)
12 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---Discover practi...
Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)
10 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, ...
Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)
05 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode o...
How To Consolidate Your Tech Stack To Maximize Post-Purchase Touchpoints And Boost Profits — Aaron Evett | Why Post-Purchase Boosts Retention, How To Turn Returns Into Exchanges, Why Streamlined Tools Improve Efficiency, How AI Improves Support (#377)
03 Mar 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
The Unconventional Goal-Setting Method That Truly Works — Nate Littlewood | Why Goal Setting Fails, Why Founders Struggle And Fail Financially, Why Profit Strategy Matters, How To Work On The Business, How Fractional CFO's Add Value (#376)
26 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)
24 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
How To Conquer Ecommerce: Insider Tips From A CEO — Rachid "Rush" Wehbi | Why Dropshipping Is Low-risk, How Major Brands Use Dropshipping, How To Find Reliable Suppliers, What Profit Margins You Need, How AI Makes Dropshipping Easier (#374)
19 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
Shopify Accounting For Your E-commerce Business — Jason Richelson | Why Accounting Is More Than Shopify Numbers, How Bad Accounting Kills Value, What Makes Multi-channel Tricky, How Reconciliation Saves Revenue, Why Automation Matters Past $1M (#373)
17 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
Digital Marketing. Get It All Done, All In One Place — Joe Fox | Essential Tools Every Ecommerce Store Needs, How To Simplify And Unify Marketing Tools, How Tech Audits Reveal Hidden Savings, Why Retention Outperforms Costly Acquisition (#372)
12 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
The Framework That Doubled Revenue Immediately — Sabir Semerkant | What Drives Ecommerce Growth, Why Small Wins Compound, How To Boost Sales Fast, What Makes Brands Scalable, The Optimal Shopify Tech Stack, Why Expert Consultants Matter (#371)
10 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
5 Simple Email Tweaks That Skyrocket Sales - Stefan Pirvu | Why Emails Get Ignored, What Makes Daily Emails Work, What Drives Engagement, How To Fix Email Deliverability, How To Segment Lists, Why Brand Personality Drives Email Marketing Success (#370)
08 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, ...
The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369)
03 Feb 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
Automate Amazon Customer Emails. The Easy Way — Daniel Boross | How AI Simplifies Complex Support, What Makes AI Replies Sound Human, How Sellers Customize AI Responses Per Product, Why AI Support Removes Language Barriers (#368)
29 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
Shopify Accounting Explained: Minimize Tax Time with Automation — Kevin Reeth | How Traditional Tools Fail E-commerce, Why Automation Improves Finances, How To Catch Up On Bookkeeping, Why Inventory Tracking Is Key, How Schedule C Automation Works (#367)
27 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, ...
Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)
22 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode,...
The Evolution of Ecommerce Search — Arv Natarajan | Why Conversational AI Simplifies Queries, What Makes A Perfect Search Page, How Visual Search Improves Discovery, Why "Revenue Per Search" Rules, Why Search And Browse Both Matter (#365)
20 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this first ep...
The Rise of Try Before You Buy — Benjamin Davis | Boosting Conversions With Try-Before-You-Buy, How Try-Before-You-Buy Increases AOV & LTV, Replacing Discounts With Trials, Best Industries For Free Trials, Amazon’s Use Of Try-Before-You-Buy (#364)
15 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)
13 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
How Peer-to-peer Returns Help You Dramatically Reduce Shipping Costs — Manish Chowdhary | How AI Ensures Smooth Product Returns, Why Apparel Brands Win With Fewer Returns, Better Cash Flow For DTC Brands, Why Peer-to-peer Returns Cut Costs By 64% (#362)
08 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
Profit-Boosting Merchandising Strategies for Growth — Daniel Gurevitch | How Smart Merchandising Drives Growth, Why Bestseller Metrics Can Mislead Decisions, How Smart Widgets Improve Recommendations, How Shopify Stores Manage Large Catalogs (#361)
06 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- Discover how to...
Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)
02 Jan 2025
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode o...
Behind the Scenes: An Update on the Ecommerce Coffee Break Podcast — Claus Lauter
18 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode o...
How to Avoid Costly Amazon Suspensions: Insider Tips for Sellers — Or Shamosh | What To Do First When Suspended, How To Audit Amazon Listings For Compliance, Why Keywords Can Trigger Account Bans, How ChatGPT Helps Prevent Amazon Account Suspension (#359)
16 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---Discover expert s...
Why Selling on Multiple Marketplaces is Your Secret to Growth - Chris Timmer | Why selling on multiple marketplaces drives growth, How a unified platform solves inventory issues, What hurdles sellers face when expanding channels? (#358)
11 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode o...
Boost Revenue with Smart Pricing AI: Ecommerce Negotiation Strategies - Viacheslav (Slava) Sabirov | Why AI-Powered Negotiation Transforms Pricing Strategies, What Makes Personalized Negotiation a Game-Changer, Why Seasonal Sales Models Are Obsolete (357)
09 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In today's E...
How To Scale Ads Faster With Sales Attribution — Andrey Kholkin | Why Traditional Pixels Fail, How Real-time Attribution Transforms Ads, Why Accurate Data Matters, How AI Reduces Ad Spend, How To Track Sales, Why Organic Traffic Tracking Matters (#356)
04 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode ...
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
02 Dec 2024
Contributed by Lukas
This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on...
How to Build and Scale a DTC Brand to a 9-Figure Exit — Kyle Hency | How to Grow a Business With Friends, Why Focusing on Your Strengths Leads to E-commerce Success, Why Inventory Management is Crucial, How AI Revolutionizes Inventory Management (#355)
02 Dec 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episo...
How To Use AI For Your Next Email Campaign — Daniel Budai | How To Craft A Top Email Strategy, Why AI Transforms Email Marketing, What Makes Emails Convert, Why Personalization Is Your Secret Weapon, How To Avoiding List Management Mistakes (#354)
27 Nov 2024
Contributed by Lukas
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episod...
How To Turn Abandoned Carts Into Sales — Menachem Shechter | Why 40% Cart Abandonment is a Problem, Why Unanswered Questions Lead to Abandonment, Why WhatsApp Beats Email for Cart Recovery, Why AI Ensures 24/7 Cart Recovery (#353)
25 Nov 2024
Contributed by Lukas
In this episode, we tackle a common problem for online stores: shoppers who leave items in their cart without buying. Our guest Menachem Shechter, ...
How To Increase Your Net Profit Margin By 10% in 10 Minutes — Idries Erfan | How to Combine Product and Service Upsells, Why Service Upsells Hit 40-60% Conversion, Why Extended Returns Increase Holiday Sales, Why Package Protection Converts 50-70% (#352)
20 Nov 2024
Contributed by Lukas
In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by...
How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)
18 Nov 2024
Contributed by Lukas
In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance. Our featured...
How to use AI Assistants to Drive More Conversions on Shopify — Saumil Trivedi | How AI Improves the 4 Stages of the Shopping Journey, Why Customers Skip Reading Product Pages, How AI Reduced Support Tickets by 20% (#350)
13 Nov 2024
Contributed by Lukas
In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and off...
How AI Is Killing the 'Art' of Amazon Ads and Turning it Into a Science — Julian Timings | Common Amazon Seller Ad Mistakes, Why AI Ads Give Sellers an Edge, How Sellers Balance Automation with Control, Future AI Advances in Amazon Ads (#349)
12 Nov 2024
Contributed by Lukas
In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science. Our guest, Julian Timings, co-founder and ...
Meta Ads Pro Shares Why You’re Not Converting — Marin Ištvanić | Why Facebook Ads Are Getting Tougher In 2025, How to Structure Accounts for Testing, Budget Strategies Scale Ads, How to Set Up Pixel Tracking and Metrics, How to Diagnose Ad vs. Site Issues
06 Nov 2024
Contributed by Lukas
In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin...
5 Sales Tax Mistakes That Could Ruin Your Business — Rohit Bhadange | Top 3 Sales Tax Issues for Ecommerce, US Sales Tax Tips for International Sellers, Why Wrong Tax Rates Reduce Conversions 20-30%, Sales Tax Basics You Need to Know Before Selling (#347)
05 Nov 2024
Contributed by Lukas
In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses. Rohit Bhada...
How To Remove Negative Reviews On Amazon [The Right Way] — Danan Coleman | How to Handle Amazon Reviews Safely, What Signals Fake Reviews on Amazon, How Competitors Post Reviews to Hurt Ranks, Why Instant Refunds Protect Ratings (#346)
28 Oct 2024
Contributed by Lukas
In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively. Our guest...
The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)
21 Oct 2024
Contributed by Lukas
In this episode, we dive into the rapidly evolving influencer and creator economy. Joining the conversation is Andy Cloyd, co-founder and CEO of Sup...
Never Run Out of Stock Again: The AI Secret of Successful Ecommerce — Fabricio Miranda | How AI Boosts Inventory Planning Accuracy, Why Inventory Management drives E-commerce Success, What Ecommerce Brands should do to improve Inventory (#344)
15 Oct 2024
Contributed by Lukas
In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management. ...
Exciting Updates & Fresh Features: What's New on the Ecommerce Coffee Break
08 Oct 2024
Contributed by Lukas
In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes cover...
How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashion E-commerce, Why Returns Hurt Fashion Sustainability, How Size Tips Boost Customer Satisfaction, How Proper Sizing Lowers Returns (#342)
01 Oct 2024
Contributed by Lukas
In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and b...
Thriving in the AI Era: A Guide to Future-Proofing Your Career — Michael Walker | Why AI Gives Professionals a Competitive Edge, How AI Drives Creativity and Innovation, AI Examples Improving Ecommerce Productivity, Why You Need AI Agents (#341)
23 Sep 2024
Contributed by Lukas
In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscap...
Forget Marketing! How to Build a Brand Through Operational Excellence — Mo Afshar | Why Brands Prioritize Operations Over Marketing, Common Operational Mistakes eCommerce Businesses Make as They Scale, How AI is Revolutionizing eCommerce Operations (#340)
16 Sep 2024
Contributed by Lukas
In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing. Joining the discussion is Mo Afshar, ...
The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain from Advanced Search (#339)
10 Sep 2024
Contributed by Lukas
In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is...
How Top Shopify Stores Optimize for More Sales: 4 Must-Know Conversion Principles — Claus Lauter | Why Conversion Optimization Matters for Ecommerce, The Four Key CRO Principles, Why Simplifying Content Boosts Conversions, How to Improve UX (#338)
05 Sep 2024
Contributed by Lukas
In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for m...
How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New Stores, How to Use Keywords In Product Titles, Why a Long-term SEO Approach Works Best, How to Optimize Category Pages with Keywords (#337)
04 Sep 2024
Contributed by Lukas
In this podcast episode, we explore how to drive organic traffic in an AI-driven world. Joining us is Mike Simmons, the owner of Plugin Useful. Mike...
Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)
28 Aug 2024
Contributed by Lukas
In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. Joining us is Sergey Sapelnyk, Co-owner o...
What Happens If You Automate Your Marketing? Watch This — Emily & Alan Braithwaite | How To Start with Email Automation, What Information to Collect When Building an Email List, What KPI's Measure Email Success, How A/B Testing Improves Emails (#335)
27 Aug 2024
Contributed by Lukas
In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on m...
The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campaigns, How to Warm Up New Subscribers Before Black Friday, How to Safely Integrate New Email Addresses into Your List, How to Prevent Duplicate Emails (#334)
21 Aug 2024
Contributed by Lukas
In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retenti...
Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for Ecommerce, How Testing, Profitability, Scaling Works, Misconceptions That Block Google Ads Growth, How to Fix Weak Google Ads Accounts (#333)
19 Aug 2024
Contributed by Lukas
In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com an...
Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsell Success, Why Cross-selling and Upselling Boost AOV, Why Post-purchase Offers Leverage the "Dopamine Kick", What are Entry Points for Upselling (#332)
14 Aug 2024
Contributed by Lukas
In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the con...
How BattlBox Cracked the Short-Form Video Secret for Sales Success — John Roman | Making Short-form Videos for TikTok, Ig, YouTube, AI Tools for Content Creation and Editing, Why a Human Face Sells More Products, Why Diversifying Content is Crucial (#331)
12 Aug 2024
Contributed by Lukas
In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Sho...
What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)
07 Aug 2024
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of elect...
Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)
05 Aug 2024
Contributed by Lukas
In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the le...
Where Do Top-performing Shopify Merchants Optimize?- Darin Archer | Why Site Speed is Crucial for Ecommerce Success, What Common Issues Slow Down Ecommerce Sites, What Strategies Boost Shopify Store Speed (#328)
31 Jul 2024
Contributed by Lukas
In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa...
Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales, How A/B Testing Improves UX (#327)
30 Jul 2024
Contributed by Lukas
In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach...
Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, Landing Pages Vs. Product Pages (#326)
29 Jul 2024
Contributed by Lukas
On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ...
Ecommerce Summer School: Loyalty Programs a WASTE? Not if You Do THIS! — Hemant Purswani | Why Loyalty Programs Matter Now, How to Promote Your Loyalty Program, Dynamic Points Redemption: A Game-changer, VIP Tiers: Boosting Customer Engagement (#325)
24 Jul 2024
Contributed by Lukas
In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purs...
Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What Incentives Work Best (#324)
23 Jul 2024
Contributed by Lukas
In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rate...
Ecommerce Summer School: 5 Loyalty Program HACKS to Boost Sales FOREVER! — Dastan Chikeev | Why Merchants make Loyalty Program Mistakes, Common Loyalty Program Pitfalls, Why Creativity sets Loyalty Programs Apart, How Email Marketing Boosts Loyalty (#323)
22 Jul 2024
Contributed by Lukas
In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is ...
23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How to Overcome Business Challenges, How does Asynchronous Coaching Work, How to Get Actionable Video Feedback, Why Join a Private Community
17 Jul 2024
Contributed by Lukas
Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a...
How To Unlock 8-figure Growth: 4 Crucial KPI's Revealed — Leonardo Caracas | How to Tell if a Business can Scale, Why Product-market Fit Matters Before Scaling, How the Repurchase Rate Shows Growth Potential, Why Optimize Finances before Scaling
16 Jul 2024
Contributed by Lukas
In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an ...
How to Use AI to Master Paid Media — Drew Smith | Why Paid Media is Hard for Retailers, How to Switch From Manual to AI-driven Campaigns, Google's AI Shift and its Effect on Paid Media, Why Google’s Performance Max is Hard to Manage (#320)
15 Jul 2024
Contributed by Lukas
In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully man...
Why You Can't Scale with Just Shopify (Do This Instead) — Adam Shaffer | How Shopify and Amazon Work Together in an Ecommerce Strategy, How Amazon's High Traffic Helps Shopify Sellers, How Brands Manage and Benefit from Both Amazon and Shopify
10 Jul 2024
Contributed by Lukas
In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify...
CMO Reveals: The Real eCommerce Design Problems Business Owners Face — Jess Holland | Challenges Ecommerce Brands Face with Fast Marketing, Why Simple Design Outperforms Complex Visuals, How to Combine Branding and Copy Effectively (#319)
08 Jul 2024
Contributed by Lukas
In this podcast episode, we discuss the eCommerce design problems business owners really face and how to solve these challenges. Our featured guest on...
The 80/20 Rule: Work Less, Earn More (Here's How) — Torsten Lueddecke | Why the 80/20 Rule Drives Business Growth, How to Identify Your Most Productive Activities, Real-world Examples of the 80/20 Rule, Cost Savings from Fractional Marketing Services
03 Jul 2024
Contributed by Lukas
In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Tors...
How AI Helps Brands Survive in Ecommerce — Valon Xhafa | Why AI-driven Brands Succeed More than Traditional Ones, Why Knowing Customer Behavior is Crucial, How Behavioral Science Impacts E-commerce and Shopping Habits (#318)
01 Jul 2024
Contributed by Lukas
In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa ...
CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repeat Purchases, Why Simple Loyalty Programs Work Best, Effective Loyalty Rewards and Tiers, Strategies to Reduce Churn in Subscriptions (#317)
26 Jun 2024
Contributed by Lukas
In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the s...
Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border Challenges in European Markets, Why Sustainable Logistics Matters, Why Localization is Key in Europe, How 3PL's Simplify Selling in Europe (#316)
24 Jun 2024
Contributed by Lukas
In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce ...
5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance Fraud Prevention with Customer Experience (#315)
18 Jun 2024
Contributed by Lukas
In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featu...
Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses Can Build Trust Without Existing Reviews (#314)
17 Jun 2024
Contributed by Lukas
In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce busines...
My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder's Sidekick Program, Claus's Nomad Lifestyle
12 Jun 2024
Contributed by Lukas
In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months.Topics discussed in ...
Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads
11 Jun 2024
Contributed by Lukas
In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channe...
Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)
10 Jun 2024
Contributed by Lukas
In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clever...
Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content, How Demographics Respond to Different Ad Styles
05 Jun 2024
Contributed by Lukas
In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is ...
Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)
03 Jun 2024
Contributed by Lukas
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of C...
Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices For Monitoring & Managing Online Communities.
29 May 2024
Contributed by Lukas
In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, P...
How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)
28 May 2024
Contributed by Lukas
In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is...
Shopify to Amazon: The ULTIMATE Guide — Hristo Arakliev | Why Establish Brand First Before Amazon, How Amazon Presence Boosts Brand Credibility, How Keyword Targeting Drives Visibility/Sales, How Existing Brands Get Initial Traffic Boost
21 May 2024
Contributed by Lukas
In this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder...
Ecommerce Expert Explains Why Simplicity Is More Effective Than You Think — Nicolas Alessandra | Expert Tips to Streamline Your Online Store, The Benefits of Strategic Product Showcasing, How Removing Apps Boosts Performance (#309)
20 May 2024
Contributed by Lukas
In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured gue...
Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI for Ecommerce, Data Analysis with AI
15 May 2024
Contributed by Lukas
In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisa...
iPaaS: Your Secret Weapon to Beat Peak Season Rush In 2024 — Mark Simon | The Importance of Good Data for Effective Automation, Challenges Faced by Smaller Companies with Automation as they Grow, How Modern Integration Platforms Facilitate Automation (#30
14 May 2024
Contributed by Lukas
In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Ma...
How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)
13 May 2024
Contributed by Lukas
In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer a...
Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online Businesses is Tough
08 May 2024
Contributed by Lukas
In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Part...
Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
07 May 2024
Contributed by Lukas
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their mark...
Business Valuation: Why You NEED an Exit Plan Before Selling — Emmett Kilduff | The Process of Selling a Business, Why to start planning early for a business sale, The 7-step M&A Process for a Business Sale, How to Prepare for a Business Exit (#305)
06 May 2024
Contributed by Lukas
In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is E...
The Entrepreneur's Guide to WhatsApp Ecommerce (Success Without Hustle!) — Arjun Paul | Why WhatsApp is Becoming Popular for Ecommerce, The Best Way to Start Using WhatsApp Marketing for Business, How to Decide Message on Frequency Based on Markets
01 May 2024
Contributed by Lukas
In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of ...
How to Avoid a Tax Audit DISASTER. Sales Tax Compliance Made Easy! — Matthew Campbell | Best Practices for Ecommerce Sales Tax, Exploring Shopify's Tax Features, Overview of Sales Tax Management, Common Sales Tax Mistakes to Avoid (#304)
30 Apr 2024
Contributed by Lukas
In this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder...
How to Identify and Eliminate Business-Killing Website Errors — Kailin Noivo | Strategies for Proactive Website Error Management, Impact of Errors on Business and Customer Experience, Future of E-commerce and Role of AI (#303)
29 Apr 2024
Contributed by Lukas
In this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show...
Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic downturn and its impact on DTC brands (#302)
23 Apr 2024
Contributed by Lukas
In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing cha...
From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for Seamless Ecommerce Experiences
23 Apr 2024
Contributed by Lukas
This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into rav...
How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer Service, Unlocking Growth in European Ecommerce (#301)
22 Apr 2024
Contributed by Lukas
In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vi...
Insider Tips: The ULTIMATE Guide to Product Sourcing for Beginners — Brendan Elias | How to Choose the Right Product, Why Merchants Should Avoid Complicated Items, Key Considerations for Selecting Products, Step-by-step Process of Sourcing from China
17 Apr 2024
Contributed by Lukas
In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-...
From Zero to 300 Episodes - Channel & Life Update
16 Apr 2024
Contributed by Lukas
In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn...