eCommerce Marketing Podcast

How AI can Transform Paid and Owned Marketing Channels - with Richard Harris

14 Aug 2023

Contributed by Lukas

Richard Harris is the Founder and CEO of Black Crow AI, which delivers AI/ML infrastructure as a service to companies of any size. Black Crow uses mac...

The Brand Narrative Process - with Ryan Kutscher

07 Aug 2023

Contributed by Lukas

Ryan Kutscher is an award-winning writer, creative director, and the Founder of Circus Maximus, a branding, innovation, and advertising agency for any...

Supercharging D2C & B2B Engagement with AI - with Lamees Butt

31 Jul 2023

Contributed by Lukas

Lamees Butt is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. She has ove...

Influencer Marketing, Social Commerce and Livestream Commerce - with Alessandro Bogliari

25 Jul 2023

Contributed by Lukas

Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Ge...

Navigating the Fast Lane of Social Media-Driven Demand - with Allison Vernerey

17 Jul 2023

Contributed by Lukas

Allison Vernerey works as a Vice President, Product at Zmags. Previously, she held positions at The Home Depot and Decathlon. Allison graduated from D...

The Next Generation of AI in eCommerce - with Blake Van Leer

10 Jul 2023

Contributed by Lukas

He is currently the EVP & GM of Proto AI's eCommerce division, a first of its kind AI product, which helps online retailers increase revenue and conve...

How to Build an Effective Brand Identity - with Jason Byer

03 Jul 2023

Contributed by Lukas

Jason Byer is the Marketing and Partnerships Manager at Crowdspring, a Chicago-based branding company that helps businesses, agencies, and nonprofits ...

Facebook Ads, Ad Tracking and a Strong Mindset - with Vash Tomanec

26 Jun 2023

Contributed by Lukas

Vash is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. He took his marketing agency BullAds specializing in...

Omnichannel Marketing and the Power of Diversification - with Andrew Maffettone

21 Jun 2023

Contributed by Lukas

Andrew is an e-commerce marketing expert with over 15 years in the industry, he is the Founder of BlueTuskr, a full-service marketing company for e-co...

Balancing Brand Control in Affiliate Partnerships - with Lauren Lee

12 Jun 2023

Contributed by Lukas

Lauren Lee is ClickBank's Ecom Expert who works with e-commerce brands to unlock new sales channels with affiliates. She believes there is always a so...

Purchasing Power: The Art of Cutting Costs

06 Jun 2023

Contributed by Lukas

Sebastian Herz has been an accomplished Amazon seller since 2014. He has not only built two successful brands but also managed to bring his own produc...

Micro-Influencers: Your Brand's Secret Weapon

30 May 2023

Contributed by Lukas

Tomer Hen is the co-founder of Switch Supplements, as well as two other influencer-led DTC brands. With his expertise in influencer marketing, Tomer h...

Maximize Brand Impact with Content Optimization - with Reid Carr

24 May 2023

Contributed by Lukas

With over 25 years of marketing experience, Reid Carr built Red Door Interactive to be a fiercely independent, nationally renowned, full-funnel market...

How to Target the Right Customers - with Aditya Varanasi

15 May 2023

Contributed by Lukas

Aditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing mor...

Simple Ways to Improve eCommerce Sales - with Matt Ranta

08 May 2023

Contributed by Lukas

Matt Ranta is a partner and head of Digital & eCommerce with Nimble Gravity which is a consultancy specializing in data science, digital strategy, e-c...

Why Pricing Is the Only Thing That Matters - with Bryan Trilli

02 May 2023

Contributed by Lukas

Bryan Trilli has bought or started 6 different businesses in 5 different industries in 4 different states from a brick-and-mortar service business to ...

How to Build Powerful Backlinks - with Joshua George

26 Apr 2023

Contributed by Lukas

Joshua is the owner and founder of ClickSlice, an award-winning SEO agency based in London. He has been involved in the SEO industry since 2015 and ha...

Creating Hyper Targeted Ads Using Audio - with Paul Kelly

18 Apr 2023

Contributed by Lukas

Paul Kelly is the chief revenue officer of A Million Ads, a leading firm specializing in dynamic audio ads for hundreds of brands, like Target, Under ...

Using Primal Storytelling to Grow Your Business - with Anthony Butler

10 Apr 2023

Contributed by Lukas

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. A highly regar...

Increasing Revenue Using Order Bumps - with Greg Writer

04 Apr 2023

Contributed by Lukas

Greg Writer is the Founder and CEO of Launch Cart.  Often referred to as "The Entrepreneur's Best Friend", Greg Writer has spent the past 15 years co...

Importance of Privacy in Marketing Personalization - with Kelsey Jones

27 Mar 2023

Contributed by Lukas

With over a decade in the industry, Kelsey Jones is a forward-thinking, dynamic marketing specialist. Putting strategy and sales front of mind in ever...

Million Dollar Email Marketing Strategies - with Mounir Bourferdou

20 Mar 2023

Contributed by Lukas

Mounir Bouferdou has gone from an international student to a retired semi-pro soccer player and former civil engineer solving real-life architectural ...

EU & UK Market Expansion Simplified - with Riki Hooker

15 Mar 2023

Contributed by Lukas

With 25 years of overseas trade experience, Riki has built and scaled a dozen international businesses from manufacturing, distribution, online market...

Why Every Small Business Needs to Monitor NPS - with Antonella Pisani

08 Mar 2023

Contributed by Lukas

Antonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and dig...

Elevating eCommerce Advertising with AI - with Mati Ram

02 Mar 2023

Contributed by Lukas

Mati Ram is the Founder and CEO of AdScale and Hi-Tech entrepreneur with over 20 years of experience. He is passionate about building new companies an...

Leveraging Content and Community to Fuel Your Business - with John Roman

22 Feb 2023

Contributed by Lukas

After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in compani...

How to Achieve Success with Omnichannel Marketing - with Brandon Cockrell

13 Feb 2023

Contributed by Lukas

Brandon Cockrell has been in the business of marketing, sales, and business development for more than a decade. He is the president of Linchpin Sales ...

Best of Series: How to Find Your First Customers - with Scott Brown (Re-Release)

06 Feb 2023

Contributed by Lukas

Initially published in Auguest 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have...

Best of Series: How to Personalize Your eCommerce Marketing – Gen Furukawa (Re-Release)

30 Jan 2023

Contributed by Lukas

Initially published in July 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have en...

How to Audit Your Digital Marketer - with Leo Ebbert

23 Jan 2023

Contributed by Lukas

Leo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certif...

Best of Series: Content Marketing and SEO - with Farzad Rashidi (Re-Release)

09 Jan 2023

Contributed by Lukas

Initially published in August 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have ...

Best of Series: Product Launches with Email Marketing - with Reinis Krumins (Re-Release)

03 Jan 2023

Contributed by Lukas

Initially published in August 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have ...

How to Create a Delightful and Surprising Web Experience to Generate More Revenue-with Eric Melchor

26 Dec 2022

Contributed by Lukas

Eric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs fo...

Best of Series: How to Increase Sales through Affiliate Programs – with Dustin Howes (Re-Release)

19 Dec 2022

Contributed by Lukas

Initially published in May 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enl...

Best of Series: How to Increase the ROI of your Ad Campaigns-with Aleksandra Korczynska (Re-Release)

14 Dec 2022

Contributed by Lukas

Alexsandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Alex...

Automating Webinars to Scale Marketing – with Melissa Kwan

05 Dec 2022

Contributed by Lukas

Melissa is the co-founder and CEO of eWebinar, the leading webinar automation platform that saves you from doing the same webinar over and over for th...

Best of Series: How to Grow Your Customer Base Using Live Video – with Kirk Nugent (Re-Release)

28 Nov 2022

Contributed by Lukas

Initially published in April 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have e...

Best of Series: Scaling an eCommerce Business - with Jared Mitchell (Re-Release)

21 Nov 2022

Contributed by Lukas

Initially published in June 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have en...

Using Your Story to Engage with Customers and Drive Sales - with Jessica Embree

14 Nov 2022

Contributed by Lukas

Jessica Embreeis an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North Am...

Increasing Customer Engagement with Chat Automation - with Anna Tutckaia

07 Nov 2022

Contributed by Lukas

Anna Tutckaia is a self-made marketing maven, a dynamic mother of two, and an international entrepreneur who's run successful businesses on two contin...

Best of Series: Why Word of Mouth Marketing is Here to Stay – with JP Clement (Re-Release)

31 Oct 2022

Contributed by Lukas

Initially published in November 2021, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests hav...

Best of Series: Conversational SMS Marketing - with Lisa Popovici (Re-Release)

24 Oct 2022

Contributed by Lukas

Initially published in May 2021, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enl...

Best of Series: How to Grow Your Brand Using Micro-Influencers – With David Morneau (Re-Release)

17 Oct 2022

Contributed by Lukas

Initially published in February 2021, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests hav...

Core Marketing Fundamentals - with Sean Castrina

10 Oct 2022

Contributed by Lukas

Sean Castrina is an Entrepreneur, Bestselling author, Founder of the Weekend MBA and host of the 10 Minute Entrepreneur Podcast.  In this episode, yo...

Why Podcasting is a Win-Win for eCommerce Businesses - with Matt Edmundson

03 Oct 2022

Contributed by Lukas

Matt is best known in the world of eCommerce. His own eCommerce businesses have generated over $50m in world-wide-sales, and he has coached companies ...

Best of Series: Going Multi-Channel - with Nemo Chu (Re-Release)

26 Sep 2022

Contributed by Lukas

Initially published in September 2018, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests ha...

Best of Series: Influencer Marketing - with Luke Lintz (Re-Release)

19 Sep 2022

Contributed by Lukas

Initially published in January 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have...

Is the Importance of Link Building Coming to an End? - with Neil Patel (Re-Release)

13 Sep 2022

Contributed by Lukas

This episode was originally published in 2021. Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer o...

Product Launches with Email Marketing - with Reinis Krumins

06 Sep 2022

Contributed by Lukas

Reinis Krumins is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generat...

Launching a Brand and Finding Your First Customers - with Scott Brown

29 Aug 2022

Contributed by Lukas

Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is ...

How to Successfully Implement Brand Tracking - with Angeley Mullins

23 Aug 2022

Contributed by Lukas

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from...

How to Prepare your Business for Fundraising - with Asher Ismail

15 Aug 2022

Contributed by Lukas

Asher was named Emerging Entrepreneur of the Year in 2017. He's led multiple startups and raised millions in capital from angels, VC, and crowdfunding...

How to Get Around Browser and Device Disruptions - with Quimby Melton

08 Aug 2022

Contributed by Lukas

Quimby Melton is the co-founder and CEO of Confection. He has spent the past fifteen years building a diverse range of businesses and products. These ...

YouTube Advertising for E-commerce Brands - with Shashwat Singh

01 Aug 2022

Contributed by Lukas

Shashwat Singh runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat...

How to Increase the ROI of your Ad Campaigns - with Aleksandra Korczynska

25 Jul 2022

Contributed by Lukas

Aleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Alek...

How to Effectively Market on Facebook and TikTok - with Kenneth Gray

18 Jul 2022

Contributed by Lukas

Kenneth Gray is the founder of Grayt Media. Kenneth and his team are passionate about helping businesses find their one-of-a-kind message. He is here ...

eCommerce PR - with James Falconer

13 Jul 2022

Contributed by Lukas

James has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listene...

How to Personalize Your eCommerce Marketing - Gen Furukawa

05 Jul 2022

Contributed by Lukas

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommer...

Why Branding is So Important - with Shaival Mehta

27 Jun 2022

Contributed by Lukas

Shaival Mehta is the owner of Delesign, a flat rate unlimited graphic design service. We work with agencies, marketing teams and e-commerce businesses...

Scaling an eCommerce Business - with Jared Mitchell

20 Jun 2022

Contributed by Lukas

Jared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started th...

How to Use Video to Leverage Client Stories and Testimonials - with Jude Charles

13 Jun 2022

Contributed by Lukas

For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, a...

Paid Ads and the Key to Driving Profitable Growth - with Kathleen Booth

06 Jun 2022

Contributed by Lukas

Today's guest is Kathleen who is the SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace...

How to Increase Revenue through eCommerce Subscriptions - with Evan Padget

30 May 2022

Contributed by Lukas

Today's guest is Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-...

Strategies to Boost Your Domain Authority - with Jon Lightfoot

23 May 2022

Contributed by Lukas

Today's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-s...

Content Marketing and SEO - with Farzad Rashidi

16 May 2022

Contributed by Lukas

Today's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalizati...

Using Influencers, Creators and Celebrities to Become Direct Sellers of Your Brand- with David Perry

09 May 2022

Contributed by Lukas

Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands. GetCarro.com helps brands ...

How to Increase Sales through Affiliate Programs and Content Partners - with Dustin Howes

05 May 2022

Contributed by Lukas

Today's guest is Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenu...

How to Grow Your Customer Base Using Live Video - with Kirk Nugent

27 Apr 2022

Contributed by Lukas

Today's guest is Kirk Nugent Expert live stream coach and accomplished content creator, Kirk has reinvented how small businesses, entrepreneurs, and f...

Using First and Zero-Party Data to Improve Customer Lifetime Value - with Valentin Radu

18 Apr 2022

Contributed by Lukas

Today's guest is Valentin Radu who is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to ...

Promoting Your Brand across Amazon and Other Online Marketplaces - with Onn Manelson

11 Apr 2022

Contributed by Lukas

Today's guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize, an AI-based Amazon advertising platform. Prior to RevenueWi...

How to Run Profitable Paid Ads Campaigns - with Michael Lisovetsky

04 Apr 2022

Contributed by Lukas

Today's guest is Michael Lisovetsky who is the co-founder of JUICE, an integrated digital marketing agency. Lisovetsky started his first company at th...

Why WhatsApp is the Ultimate eCommerce Marketplace - with Cesar Martin

28 Mar 2022

Contributed by Lukas

With the ever-growing popularity of WhatsApp, many businesses are using it as an excellent way to engage with current and potential customers. In this...

Retargeting to Increase Customer Engagement and Sales - with Kyle Duford

21 Mar 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What is retargeting and why is it so important today Recommended retargeting strategies that...

Improving Site Performance to Increase Sales - with Shane Bishop

14 Mar 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Why site performance so important when it comes to reaching more customers and generating mo...

eCommerce SEO and Transformation to Drive Growth - with Luke Carthy

08 Mar 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Customer retention vs. customer winback strategies The main aspects of SEO that an ecommerce...

Growing a 7-Figure DTC Brand through Micro-Influencers - with David Morneau

28 Feb 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What are micro-influencers? Why focussing on micro-influencers a sweet spot rather than tryi...

Why Accelerated Mobile Pages Email Format is the Future - with Aquibur Rahman

21 Feb 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What exactly is AMP email? How ecommerce businesses can use AMP emails to improve the engage...

How to Use Simple Quizzes for Email List Building - with Adam Pearce

14 Feb 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Why quizzes are more effective for email list building rather than traditional pop ups The K...

How to get an Explosion of Sales with Influencer Marketing - with Luke Lintz

07 Feb 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: How does an ecommerce business get started with Influencer marketing How does an ecommerce b...

How to Empower Customers to Assist in Product Creation - with Sean Tepper

01 Feb 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Ways in which you can empower your customers to create your product for you Why it is so imp...

The Right Accounting Principles to Grow Your eCommerce Business - with Andrew Warner

24 Jan 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: The most important accounting tasks for eCommerce businesses The tools/resources needed to a...

Google Ads for eCommerce Stores - with Sandeep Kumar

17 Jan 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: The different types of Google Ads that are available for ecommerce stores? How a brand deter...

Customer Retention Strategies to Increase Revenue - with Dawn Sinkule

10 Jan 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What is customer retention and how does it differ from winback strategy What are the differe...

How to Create an Evergreen Marketing Channel - with Jonathan Baldock

03 Jan 2022

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Why exactly is Evergreen Marketing What are the benefits of Evergreen Marketing What specifi...

Conversational SMS Marketing - with Lisa Popovici

28 Dec 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Why exactly is Conversational SMS Marketing How to implement a strategy to recover abandoned...

Why Word of Mouth Marketing is Here to Stay - with JP Clement

20 Dec 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What is word-of-mouth marketing and what are the latest practices and tactics to help promot...

How to Achieve Success with Amazon Pay Per Click - with Travis Zigler

13 Dec 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What is Amazon Pay-Per-Click The different Amazon pay per click ad types and which ones are ...

Why Conversion Rate Optimization is the Key to Ecommerce Success - with Joris Bryon

06 Dec 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What is Conversion Rate Optimization Ways to improve your conversion rate Tools that you can...

Upselling and Bundling Products to Grow Your Business - with Aazar Shad

30 Nov 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What are upselling and cross-selling techniques How do you do upselling What is an example o...

How to Successfully Sell a Book Online - with Dave Chesson

22 Nov 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: The types of digital marketing that can be used to sell books online How to optimize digital...

How to Seamlessly Get People to the Top of Your Sales Funnel - with Jonas De Cooman

15 Nov 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Methods that any ecommerce company can implement to start building their sales funnel When p...

Conversion Rate Optimization: What No One is Talking About - with Johann Van Tonder

08 Nov 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Where does an ecommerce brand begin when it comes to Conversion rate optimization? The speci...

How to Sell on Social Media - with Anna Smaruj

01 Nov 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: What exactly is social selling and what are some stats from the past few years to prove that...

How to Increase Sales Using Email-Based Retargeting - with Adam Robinson

25 Oct 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: How exactly email retargeting works What tools and resources are required for email retarget...

Do's and Don'ts for Successfully Using Podcasts for Marketing - with Dave Jackson

19 Oct 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: How podcasting eliminates cold leads Ways to use podcasts for marketing strategies How to me...

Email Marketing - with Bostjan Belingar

11 Oct 2021

Contributed by Lukas

Marketing Strategies and Topics Covered in this Episode: Is email marketing still effective? How to write great marketing emails Best practices for g...

How to Generate Hundreds of Subscribers per Day with Giveaway Campaigns - with Josh Coffy

04 Oct 2021

Contributed by Lukas

Marketing Strategies Revealed in this Episode: Why giveaway campaigns so effective and are they appropriate for any ecommerce business Tools and reso...

Building Out Your eCommerce Tech Stack - with Jen McFarland

27 Sep 2021

Contributed by Lukas

Marketing Strategies Revealed in this Episode: When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind...

How to Get an Explosion of Sales in 24-Hours Using the Gated Launch Method - with Jordan West

20 Sep 2021

Contributed by Lukas

Marketing Strategies Revealed in this Episode: What exactly is social selling and what are some stats from the past few years to prove that it is som...

B2B Content Marketing - with Marti Sanchez

14 Sep 2021

Contributed by Lukas

Marketing Strategies Revealed in this Episode: How to build a B2B content marketing strategy How content helps generate leads How to choose the right...