eCommerce Marketing Podcast
Episodes
Advertising to Generate Brand Awareness - with Naira Perez
07 Sep 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is the primary goal when advertising The checklist and framework that should be followed to get t...
Press Release Marketing - with Mickie Kennedy
01 Sep 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is press release marketing How you write a press release for marketing purposes What tools can be...
Personalization and SMS Marketing - with Dan McGaw
23 Aug 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why SMS Marketing still the best strategy today The best approach to an SMS marketing strategy How do ...
How to Sell More by Creating Product Bundles - with Kristin Ostrander
17 Aug 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Wholesale bundle pricing strategy and why is it effective Wholesale bundling vs retail bundle How to i...
AI-Powered Messaging - with Amber Armstrong
10 Aug 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is AI-Powered messaging How AI-Powered messaging along with top customer care helps bring new cus...
How to Hire the Right Marketing Person - with Chris Toy
03 Aug 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The most crucial marketing role to fill when your ecommerce business is just starting out Marketing ...
Content & Influencer Marketing - with Irene Moore
26 Jul 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Specific trends that have been seen in the world of influencer marketing within the past year Actionab...
eCommerce Marketing Automation - with Kaitlyn Study
19 Jul 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Recommended marketing automations for service-based companies How do you leverage these automations ...
Social Media Marketing - with Toccara Karizma
12 Jul 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them ...
Lead Nurturing Using Text Message Marketing - with Craig Klein
28 Jun 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Ways that an ecommerce business can get leads and start the nurturing process How you can effectively ...
Performance Marketing - with Tim Keen
21 Jun 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is performance marketing and how do you build a process to drive growth What tools can be used to...
Creating a Product Review Strategy for Your eCommerce Business - with Jameela Ghann
15 Jun 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is a specific product review strategy and how does it help e-Commerce businesses How can you get ...
Content Marketing and Search Engine Optimization - with Jeff Coyle
07 Jun 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is content marketing How is traditional marketing different from content marketing? The various u...
How to Increase Customer Lifetime Value - with Will Laurenson
24 May 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What elements comprise the customers onsite experience? Ways to optimize the onsite experience Ways to...
YouTube Influencer Marketing - with Brian Ayers
17 May 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is YouTube influencer marketing? How to find influencers that are right to market your products/s...
eCommerce Trends - with David Fletcher
10 May 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What are the eCommerce trends in 2021 How can businesses prepare for these trends? What are some of th...
Is the Importance of Link Building Coming to an End? - with Neil Patel
03 May 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is back linking and why is it so important in the eyes of Google? Link building strategies that a...
Creating a Cross-Sell Marketing Strategy to Drive eCommerce Sales - with Liat Karpel Gurwicz
26 Apr 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is cross selling and why is it essential when looking to increase the Average Order Value from ea...
How to Get a Product Off-the-Ground Using Crowdfunding - with Dan Demsky
19 Apr 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is crowdfunding and how does it work? How to get a product off-the-ground using crowdfunding How ...
How to Build a Marketing Department - with Casey Stanton
12 Apr 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The competencies that are needed when hiring for a marketing team The key functions performed by marke...
How to Grow a New Consumer Brand - with James Richardson
05 Apr 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The primary problem with trying to grow a new consumer brand too quickly What's special about exponent...
How to Ensure Continuity of Your Ecommerce Brands Legacy for Generations to Come - with Kris Ruby
29 Mar 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Effective ways to come up with a lasting digital legacy Quality content vs. SEO tactics Injecting your...
How to Recruit the Best Virtual Assistants - Linh Podetti
22 Mar 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The challenges in hiring virtual assistants and how to overcome them The tools and assessments used to...
How to Build an Ecommerce Brand from Scratch - with Will Nitze
15 Mar 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The initial steps in successfully picking the right niche for starting an ecommerce brand Once you hav...
How to Select the Right Pricing to Increase Software Sales - Ajit Ghuman
08 Mar 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The #1 thing software companies get wrong about pricing What product managers need to know about packa...
How to Achieve Success with Facebook Marketing - with Jared Curry
01 Mar 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Facebook marketing tools that most people are unfamiliar with Facts and figures that support the effic...
Improving Conversion Rates by Optimizing Website Load Speed - with Araks Nalbandyan
23 Feb 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why website load speed so important when doing conversion rate optimization The first things that an e...
How to Build an Online Community to Drive Ecommerce Sales - with Jay Jones
15 Feb 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How to begin building a platform for your ecommerce business Specific marketing strategies to use to g...
How to Build a Business and Brand from Scratch - with John Sherwin
30 Jan 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How to build an effective framework for startup businesses The risks that need to be considered and ho...
Video Content Strategies for Ecommerce Brands - with Matt Pierce
23 Jan 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Where an ecommerce business should begin when looking to implement a video content marketing strategy ...
Digital Strategy during Pandemic - with Randi Mohr
16 Jan 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What makes a digital strategy data-driven and customer-focused How do marketers today crisis-proof the...
eCommerce Promo Code Protection - with Matt Gillis
09 Jan 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What are promo codes and how are the negatively abused in today's ecommerce sales How to you protect y...
YouTube Ads for e-Commerce - with Brett Curry
02 Jan 2021
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How YouTube Ads are different from other platforms How do you optimize your YouTube Ads The key metric...
All About SEO - with Harry Sanders
19 Dec 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The top SEO strategies that can be implemented in 2020 The different tools needed for these SEO strate...
SMS Marketing - with Arri Bagah
12 Dec 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is text marketing? The advantages of text marketing compared to other marketing strategies The to...
Data Gathering for Product, Content Development, and Customer Retention - with Paxton Gray
05 Dec 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Methods and strategies when gathering data for product development Methods and strategies when gath...
SEO 101 - with Kari DePhillips
28 Nov 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How SEO has changed over the years SEO strategies that are a must to be implemented The tools that are...
SEO Quick Wins - with Matthew Woodward
20 Nov 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How an SEO Quick Win strategy can work The Three Pillars of SEO Success How to implement an SEO Quick ...
B2B Requirements - with Mike Maynard
14 Nov 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What are the differences between B2B purchasers and B2C purchases and what specific requirements do B2...
eCommerce RESULTS Flywheel - with Tony Guarnaccia
07 Nov 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What exactly is a Results Flywheel and how can it be applied to ecommerce businesses? How does a busin...
Artificial Intelligence - Predicting Customers with Gaurav Bhattacharya
31 Oct 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is artificial intelligence and how does it relate to helping a businesses grow and find customers...
Facebook Ads Funnel Prospecting - with Kevin Urrutia
24 Oct 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How an ecommerce brand should proceed with setting up top of the funnel prospecting using Facebook ads...
Virtual Assistance and Email Marketing - with Daniel Ramsey
10 Oct 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How to select the best VA's to assist with marketing activities such as email marketing How to incorpo...
Amazon SEO, Optimization, and Advertising Strategies for Success - with Mike Begg
05 Oct 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why does a brand need to spend money on advertising if they are SEO optimized? The best ways to start ...
Traffic Generation Strategies Using PPC and SEO - with Steven Pope
26 Sep 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Basic traffic generation strategies that any ecommerce business can start doing today Should a new eco...
Unique Ecommerce Growth Strategies During the Global Pandemic - Wayne Richard
19 Sep 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Unique growth strategies the ecommerce companies have been forced to utilize during the Global Pandemi...
Web-Based Push Notifications for Ecommerce Businesses - with Emerson Smith
15 Sep 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What are web-based push notifications and how can they be utilized by ecommerce businesses? Stats that...
Amazon Marketing Strategies for Sellers in 2020 - with Ian Sells
04 Sep 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Actionable tips to start increasing sales on Amazon Today Ways for a brand to stand out and gain aware...
How to Form Lasting Connections with Customers through Email Marketing - with Matthew Montoya
21 Aug 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why email marketing still more important than ever How does an ecommerce brand successfully coordinate...
How to Create an Effective Sales Funnel by Offering Exclusive Gated Content - Grant Aldrich
15 Aug 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What types of gated online content can an ecommerce brand provide to prospective customers to get them...
How to Effectively use Video to Convey Your Brands Message - with Charles Alexander
10 Aug 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How do you decide what content to put in a video Coming up with the perfect story for your brand Recom...
Analyzing and Optimizing Your Online Customer Experience - with Bob Berry
30 Jul 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Where an ecommerce business should begin when it comes to analyzing the experience that prospects and ...
How Email, SMS and Messenger Marketing Work Together - with Stephen Carl
21 Jul 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why email is not dead and is more important than ever Quick actionable tips on building your email lis...
Practical SEO Strategies for Ecommerce Businesses - with Damon Burton
11 Jul 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How can a brand successfully juggle paid PPC campaigns with attempting to rank organically for relevan...
How to Effectively Overhaul Your Amazon Presence - with Justin Rapoport
07 Jul 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Where does a company begin when looking to increase sales on Amazon? What are things that can be done ...
Key Pillars of Content Marketing Done Right - with Raitis Purins
27 Jun 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How do you define content marketing for ecommerce businesses The three pillars of content marketing do...
Crowdfunding Using Kickstarter for an Accelerated Go-To Market Strategy - with Khierstyn Ross
24 Jun 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What Kickstarter is and how exactly it works The criteria that a business must meet in order to launch...
Achieving Ecommerce Success with Online and Retail Arbitrage - with Ann Sieg
16 Jun 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What exactly is online arbitrage? How to find the best products to select The three pillars of ecommer...
How to Improve the Technical Components of Your Ecommerce Store - with Ian Reynolds
06 Jun 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The most important piece of technology that an ecommerce store should have in place Ways to improve th...
Turning LinkedIn Outreach lists into Targeted Social Media Campaigns - with Michael Greenberg
01 Jun 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Blitz branding and how it can that be effective for an ecommerce business Growing an ecommerce busines...
How to Use Pinterest to Increase Your Site Traffic and Boost Sales - with Melissa Megginson
23 May 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is Pinterest and what can you do Why Pinterest has all-time high traffic numbers How specifically...
Direct to Consumer or Ecommerce Marketplace - with Jeff Cohen
16 May 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Overview of direct to consumer selling and ecommerce marketplace selling How does an ecommerce busines...
LinkedIn Sales Automation - with Gessie Schechinger
09 May 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What exactly is LinkedIn Sales Automation and what types of businesses can benefit from it Why LinkedI...
Data Driven Marketing Strategies - with Bill Bice
02 May 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What specific data needs to be tracked to implement solid marketing strategies How does an ecommerce b...
How to Create an Effective Pay-Per-Click Ad Campaign - with Aaron Opfell
25 Apr 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What an ecommerce business should have in place prior to starting a Google Ad campaign How to effectiv...
Lead Intake from Live Chat and Chat Bots - with Maddy Martin
20 Apr 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How to determine which live chat and chat bot tools to use Why live chat and chat bots are so popular ...
How to Create an Effective Online Ad Strategy - with Rory Stern
12 Apr 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What should an ecommerce business first do when considering an online ad strategy How does a business ...
How to Reach a New Audience through Partnership Marketing - with Cristina Conacel
07 Apr 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is partnership marketing What are some do's and don'ts when it comes to forming partnerships Why ...
Exit Planning for E-commerce Businesses - with Chris Shipferling
28 Mar 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: When to start exit planning What items you need to have in place How to determine valuation Ways to in...
Improve Customer Experience with Handwritten Notes - with David Wachs
14 Mar 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Improving the post purchase follow-up and why it's important How sending a handwritten note can make a...
Using Data Automation to Improve Marketing Strategies - with Will Christensen
07 Mar 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The main ecommerce marketing tasks that should be automated using data automation ways to automate the...
Strategies for Resolving Ecommerce Cash Flow Issues - with David Koifman
29 Feb 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Reasons brands face cash flow issues How cash flow financing works Marketing strategies to prevent cas...
How to Earn Customer Trust across Multiple Channels - with Steven Kiger
22 Feb 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why establishing customer trust so important these days Methods for gaining trust from your customers ...
The Do's and Dont's of SEO and Content Marketing - with Ryan Cote
04 Feb 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How has Search Engine Optimization changed from 2003 Valuable SEO lessons learned while doing client p...
Steps to a Successful Product Launch on Amazon - with John Ghiorso
27 Jan 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What to do before selling on Amazon The initial steps to get listed on Amazon and to start selling The...
Understanding eCommerce Customers Using Psychology - with Ken Wenz
20 Jan 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How do you get the attention and gain the trust of potential customers How do you positively influence...
Using SEO to Grow the Organic Channel - with Geoff Atkinson
14 Jan 2020
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How to get started with SEO What is structured data and dynamic rendering In house SEO vs. Outsourcing...
How to Select the Right Ecommerce Photos - with Daisi Jo Pollard Sepluveda
28 Dec 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What makes a good ecommerce photo The difference between stock photos, manufacturer photos and origina...
How to Expand Your Product Offerings with Hybrid Dropshipping - with Charles Palleschi
23 Dec 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is hybrid dropshipping How hybrid dropshipping can work for any ecommerce business The financial ...
How to Increase Conversions with Ecommerce Personalization - with Shahram Anver
17 Dec 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why personalization is so important Personalization statistics How ecommerce businesses can get starte...
Content Development, On-Site SEO and Link Building - with Justin Smith
07 Dec 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The importance of on page SEO Starting a link building campaign Creating the best content for maximum ...
How to Increase Facebook & Instagram Ads Return Using Sales Psychology - with Traci Reuter
23 Nov 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Basic elements of sales psychology Understanding the customers journey Using sale psychology and custo...
Why Influencer Marketing is Viable for Any Ecommerce Brand - Morgan Kling
14 Nov 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How to get started with Influencer Marketing How to find influencers for your brand What types of ince...
Increasing Customer Retention and the Average Order Value - with Ruth Even Haim
28 Oct 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The importance of increasing customer retention and the average order value Effective ways to do post ...
How to Use Video Correctly to Help Sell Your Products - with Rick Cesari
19 Oct 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Equipment / resources needed to sell with video Examples of brands that do well with video The most im...
How to Create a Successful Black Friday Email Marketing Campaign - with Dylan Kelley
12 Oct 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why email marketing is important How to structure a black friday email marketing campaign Coming up wi...
How to Effectively Optimize your Amazon Seller Channel - with Kiri Masters
05 Oct 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How to optimize your Amazon channel Competing with the big brands Competing with Amazon's private labe...
How to Be successful with YouTube Video Advertising – with Ryan McDonald
30 Sep 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How YouTube Videos Advertising works What a business needs to get started How to structure a video ad ...
How to Increase Sales through Retargeting Campaigns – with Tim Cakir
21 Sep 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is retargeting? Examples of various retargeting campaigns for ecommerce Retargeting tools and res...
How to Increase Your PPC Profit Margins on Amazon – with Mike Zagare
17 Sep 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How does PPC advertising work on Amazon Strategies to increase PPC profit Managing multi-channel selli...
How to Launch a Successful Influencer Marketing Strategy – with Allison Roy
07 Sep 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is influencer marketing and why is it so important these days How to get started with influencer ...
How To Be Successful with Search Engine Optimization – with Darcy Sullivan
27 Aug 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is SEO and why it's so important How to initiate an SEO strategy Internal SEO vs. Outsourcing Sta...
Link Building and Creative Content Marketing – with Venchito Tampon
15 Aug 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is link building and how do you get started Internal link building vs. outsourced link building H...
Using Advanced Biometrics User Data to Optimize Conversion Rates – with Marcus Cooke
30 Jul 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is biometrics Biometrics and conversion rate optimization The technology that makes it all work W...
Reaching Profitability by Following 4-Steps – with Adam Lean
20 Jul 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Why so many businesses fail The first thing to look for Defining the 4-steps to profitability The time...
Leveraging Facebook Offline Events Data – with Casey Carroll
15 Jul 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Examples of Facebook offline events Companies that have had success with offline events How to use the...
How to Do a Content Audit for Your Ecommerce Website – with Arlen Robinson
29 Jun 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: What is a content audit How to determine what content is good How you get started with a content audit...
Brand Promotion Through Social Media Marketing and Influencer Marketing – with Susana Yee
15 Jun 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: Who are influencers? Promoting with influencers and social media and how you start How do you find the...
Selling on Instagram Using Product Tagging – with Jesse Ness
08 Jun 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: How Instagram product tagging works How to promote without being overly promotional Getting a presence...
Utilizing Remote Teams for Site Development and SEO – with Brian Greenberg
25 May 2019
Contributed by Lukas
Marketing Strategies Revealed in this Episode: The most effective ways to utilize remote teams Collaboration and management tools to use Effective wa...