Ecommerce: The Hammersley Brothers Ecommerce Podcast
Episodes
The Truth About Reactivation: The Final Offer That Actually Matters
11 Dec 2025
Contributed by Lukas
This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood. Reactivation should never b...
Ecommerce: Offer #4 The Peak Season Offer
11 Dec 2025
Contributed by Lukas
This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay”...
The Retention Blueprint: How Smart Brands Drive Repeat Sales on Autopilot
27 Nov 2025
Contributed by Lukas
This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck...
Why Most Ecommerce Brands Never Scale – They Ignore This Second Sale Trick
19 Nov 2025
Contributed by Lukas
This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth. You’ve got the first sale. Great. But if you'...
Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)
13 Nov 2025
Contributed by Lukas
This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly. We're kicking off with the most important on...
The 5 Key Ecommerce Offers You Need to Scale: Recruitment, Retention & More
05 Nov 2025
Contributed by Lukas
In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get th...
The Seasonal Specialist Ecommerce Model – How to Dominate Your Peak and Avoid the Drop
30 Oct 2025
Contributed by Lukas
This is the fifth ecommerce business type in our series — and it’s often the most misunderstood. In this episode, Mark and Ian unpack the Seasonal...
Ecommerce: The Need Driven Supplier Ecommerce Business (Type 4)
16 Oct 2025
Contributed by Lukas
Continuing our exploration of the 5 types of ecommerce businesses. This week, we dive into type 4, the 'Needs Driven Supplier'. Watch this if yo...
You’re Doing $5M+ But Still Not Paid? You’re Probably a Volume Retailer Stuck at the Ceiling
09 Oct 2025
Contributed by Lukas
You’ve got sales. You’ve got a brand. But your bank account says otherwise. In this episode, Mark and Ian break down the Volume Retailer — the t...
Ecommerce: Ecommerce business type 2 – High-Ticket One-Timers Explained
24 Sep 2025
Contributed by Lukas
Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules. In this episode, Mark and Ian break do...
Ecommerce: The 5 Type Series: Type One The Compounding Brand
18 Sep 2025
Contributed by Lukas
Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalis...
If Your Ecommerce Brand Feels Stuck — You’re Probably Using the Wrong Playbook
11 Sep 2025
Contributed by Lukas
We are back! New podcast episode. Here's what we covered: Most ecommerce brands copy strategies that were never meant for them — and that’s why th...
Ecommerce: Why Your Ads Stop Scaling — And What to Do About It
24 Jul 2025
Contributed by Lukas
Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and ...
Ecommerce: The Metrics That Mislead Ecommerce Brands
10 Jul 2025
Contributed by Lukas
In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inf...
Will Your Product Sell? How to Validate & Spot a Scalable Winner
03 Jul 2025
Contributed by Lukas
Most ecommerce brands fail because the product was never right to begin with. In this episode, Mark and Ian answer two of the most critical questions ...
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
26 Jun 2025
Contributed by Lukas
Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit? In this Q&A epis...
Ecommerce: Listeners' Questions Part 3
12 Jun 2025
Contributed by Lukas
In this Q&A episode, we tackle three questions that could make or break your ecommerce growth: Should you build a brand you're passionate about...
Ecommerce: Listeners Questions Part 2
05 Jun 2025
Contributed by Lukas
In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice: 1. Why st...
Ecommerce: Listeners Questions Part 1
29 May 2025
Contributed by Lukas
Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer. 💬 "How much should I spend on ads?" We break down t...
The 3 Things That Accelerate Profit Velocity
22 May 2025
Contributed by Lukas
Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth. In this episode, Mark and ...
The Truth About Ecommerce Email: Why You’re Leaving Money on the Table
14 May 2025
Contributed by Lukas
Most ecommerce brands are getting email wrong — and it’s costing them a fortune. In this episode, Mark and Ian break down: • Why most brands u...
Best Ecommerce Websites Right Now (And What They Get Perfectly Right)
01 May 2025
Contributed by Lukas
What makes an ecommerce website truly work — and why do some brands dominate while others flop? In this episode, Mark and Ian dive deep into: •...
The Only 3 Numbers You Need to Scale an Ecommerce Brand
23 Apr 2025
Contributed by Lukas
In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners ar...
How to Survive (and Win) in the Chaos: Tariffs, Weather, and the New eCommerce Reality
17 Apr 2025
Contributed by Lukas
What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know...
Cutting Through The BS - AI and Ecommerce
03 Apr 2025
Contributed by Lukas
This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fal...
Ecommerce: Listeners Questions Part 2
27 Mar 2025
Contributed by Lukas
In this podcast, we dig into the second part of listeners questions. How to get past 5 million. How to raise finance and when. How Meta creative is ...
Ecommerce: Listeners Questions March 2025
20 Mar 2025
Contributed by Lukas
In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy. 📢 Upcoming Workshop: N...
The Biggest Misconception in Ecommerce
13 Mar 2025
Contributed by Lukas
In this week's podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how ...
Heaven vs. Hell: The Secret to Selling More on Your Ecom Store
06 Mar 2025
Contributed by Lukas
Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heav...
Ecom Pulse Check - Maximizing Your Profit by Managing What You Look at Daily, Weekly, Monthly, and Quarterly
27 Feb 2025
Contributed by Lukas
Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t! Discover: • Why looking too much at stats ...
How to Make Your eCommerce Business More Nimble & Profitable (Avoid These Costly Mistakes)
20 Feb 2025
Contributed by Lukas
In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloa...
Your Bounce Rate Sucks & Why It's Not Important
06 Feb 2025
Contributed by Lukas
In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also h...
Ecommerce Business Design
30 Jan 2025
Contributed by Lukas
In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’...
Add To Cart Rate: Does It Still Matter?
23 Jan 2025
Contributed by Lukas
In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk thro...
Ecommerce Predictions For 2025
11 Jan 2025
Contributed by Lukas
This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you d...
Ecommerce: The Profit Velocity KPI
19 Dec 2024
Contributed by Lukas
In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. ...
Ecommerce: Listeners Questions Podcast
13 Dec 2024
Contributed by Lukas
In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to...
Ecommerce: Black Friday Debrief
05 Dec 2024
Contributed by Lukas
In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten....
Ecommerce: Powerful Split Tests Part 3
29 Nov 2024
Contributed by Lukas
The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more. P.S. W...
Ecommerce: Best Split Tests Continued
22 Nov 2024
Contributed by Lukas
This week, Ian and Mark continue last week's theme. Going through the most impactful split test results they have seen. They cover the value tree, pos...
The Most Amazing Split Tests Results We've Ever Seen
14 Nov 2024
Contributed by Lukas
This week, Mark and Ian talk through some of the most amazing 'Oh my God' split testing results we have seen. Use these results to maximize your own e...
Early Black Friday Trading Update
07 Nov 2024
Contributed by Lukas
This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results? P.S. ...
Ecommerce: Stop Split Testing?
25 Oct 2024
Contributed by Lukas
In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the be...
Ecommerce: What Ecommerce Sites To Copy
18 Oct 2024
Contributed by Lukas
In this episode, Ian and Mark dive into which ecommerce sites to emulate and which ones to avoid. How to tell if they know what they are doing and h...
The Hammersley Brothers Ecommerce Model
10 Oct 2024
Contributed by Lukas
Ian and Mark distill ecommerce down to what actually matters when building a profitable, scaling ecommerce brand. P.S. Whenever you’re ready... h...
Ecommerce: SMS Ecommerce Secrets
26 Sep 2024
Contributed by Lukas
Today we unpack the amazing power of SMS in ecommerce. Use it to push your peaks and augment profits. P.S. Whenever you’re ready... here are 3 wa...
Ecommerce: Get Ready For Black Friday 2024
19 Sep 2024
Contributed by Lukas
Everything you need to know to have a successful Black Friday and Holiday Season in 2024 P.S. Whenever you’re ready... here are 3 ways Ian and...
Ecommerce: Profitable Products
12 Sep 2024
Contributed by Lukas
This week, we dive into a profitable product mix for ecommerce. Looking at recruitment products, back-end products, and how to choose the right produc...
Ecommerce New Trends
04 Sep 2024
Contributed by Lukas
In this podcast, we look at the new trends in ecommerce that allow our sites to achieve exponential revenue and profit growth. P.S. Whenever you’...
Ecommerce: Why Ecommerce Has Fundamentally Changed
29 Aug 2024
Contributed by Lukas
In this podcast, Ian and Mark talk about why ecommerce is the way it is today. How we got here and what that means for the future. P.S. Whenever ...
Ecommerce: Simple Things Scale
22 Aug 2024
Contributed by Lukas
The focus of today's podcast is how simple things scale. How we often see complexity as the answer and avoid the simple answers that can grow our ecom...
How To Buy The Right Ecommerce Site
16 Aug 2024
Contributed by Lukas
In this episode, Mark and Ian talk about the types of ecommerce businesses we like to invest in or own. What we look for and what we try to avoid. Enj...
Listeners Questions Podcast Part 2
08 Aug 2024
Contributed by Lukas
Mark and Ian answer listeners' questions on Google Ads not scaling, Headless Shopify, AI Impacts in SEO and Google Ads, and more. P.S. Whenever you...
Ecommerce: Listeners Questions Podcast
26 Jul 2024
Contributed by Lukas
This week, we posted a request for questions on our Facebook groups and answered them on our podcast. We cover Klaviyo flows, email marketing, and how...
Should I Sack My Ecommerce Team? Part 2
19 Jul 2024
Contributed by Lukas
This week, Mark and Ian discuss what types of people to hire, what the process should be, and what kinds of tools to use to optimize your teams! ...
Should I Sack My Ecommerce Team?
11 Jul 2024
Contributed by Lukas
In this podcast, Mark and Ian dive into how to build the perfect team for your ecommerce business. When to hire, who to hire, and what tools to use to...
The Hunt For The Ultimate Ecom Benchmark
04 Jul 2024
Contributed by Lukas
In this episode, Ian and Mark talk through their hunt for the ultimate benchmarking KPI for an ecommerce site. One that works regardless of market, co...
Get Rid Of Your Advertising Budget
27 Jun 2024
Contributed by Lukas
In this podcast, we look at how the concept of an advertising budget can harm results. Why brands don’t scale even if they can and how to spot wheth...
Behind the Brand: Unpacking Grenade’s Online Strategy
20 Jun 2024
Contributed by Lukas
Join Ian Hammersley and Cameron Goldie, Head of E-Commerce at Grenade, as they chat about the smart choices and new ideas used to quickly grow the glo...
Ecommerce: Maximising Your Ecommerce Engine
13 Jun 2024
Contributed by Lukas
In this podcast, Mark and Ian dive into optimising the performance of the ecommerce engine you already have. Learn how to maximise the profits from yo...
Ecommerce Profits
31 May 2024
Contributed by Lukas
In this podcast, Mark and Ian dive into the cost ratios that are optimal for an ecommerce business. How the top ecommerce businesses structure their c...
Is Your Ecommerce Agency Any Good?
24 May 2024
Contributed by Lukas
In this episode, Mark and Ian dive into ecommerce agencies. How should they report, is it them or is it you? What good agencies do and what bad ones o...
Ecommerce: Facebook Ads Or Google Ads?
14 May 2024
Contributed by Lukas
In this podcast, Ian and Mark talk about which channel to use to scale your business. Facebook Ads, Google Ads, Pinterest and Tiktok. Which channel ...
Ecommerce Success Stories
10 May 2024
Contributed by Lukas
This week, Ian and Mark talk through some of the most exciting businesses that have been through our mentoring programs. How they found success, what ...
Ecommerce: What To Do When Sales Stall
01 May 2024
Contributed by Lukas
This week, Ian and Mark dive into the thinking process to use when the sales go flat. We look at how to dissect the data, work out a solution, and how...
Bonus - Interesting Thoughts On International Expansion
27 Apr 2024
Contributed by Lukas
We cut this discussion out of the main podcast because it was an interesting piece on international expansion. It's a model that you can use to expand...
Ecommerce: Getting The Ecommerce Basics Right
26 Apr 2024
Contributed by Lukas
In this episode, Ian and Mark talk through the fundamentals of ecommerce that 99% of people miss. They cover the true cost of these mistakes and the...
Ecommerce: Chloë Thomas Interview
19 Apr 2024
Contributed by Lukas
Ian interviews famous e-commerce expert Chloë Thomas about e-commerce trends and her predictions about where the industry is going. P.S. Whenever...
The Dominos of Selling High Value Products
11 Apr 2024
Contributed by Lukas
This week, Mark and Ian talk about how their system has changed recently to effectively scale high value products. P.S. Whenever you’re ready.....
Gift Shop Ecommerce to 20 Million
03 Apr 2024
Contributed by Lukas
In this podcast, we talk through a gifting ecommerce business, scaling to 20 Million profitably. P.S. Whenever you’re ready... here are 3 ways Ia...
Scaling Women’s Clothing Sales To 10M
28 Mar 2024
Contributed by Lukas
In this episode, Mark and Ian dive into a case study on women's clothing, home decor and building revenue to the 10 million milestone. P.S. When...
Ecommerce Case Study: Cosmetics
21 Mar 2024
Contributed by Lukas
This week, we talk through the dominoes of an ecommerce sale relating to a cosmetics business. Scaling to 10 million plus. P.S. Whenever you’r...
Using The Dominos To 70 Million
14 Mar 2024
Contributed by Lukas
In this podcast, Ian and Mark run through a couple of case studies, showing how they used the dominos to help build ecommerce site revenue and busines...
The 6th Domino Of An Ecommerce Sale
06 Mar 2024
Contributed by Lukas
This week, Ian and Mark cover the 6th and final domino of an ecommerce sale, 'The Reason To Buy Today'. This covers offer architecture, scarcity and...
The 5th Domino: Trust & Credibility
28 Feb 2024
Contributed by Lukas
In this podcast, we dive into the fifth domino of the ecommerce sale, adding trust and credibility. Understand what you need to add to move forward ...
3rd Domino Of Ecommerce: The Job To Be Done
14 Feb 2024
Contributed by Lukas
In this episode, Mark and Ian dive into the third domino of an ecommerce sale, the job to be done. How to uncover what the customer actually wants to ...
Ecommerce: The 2nd Domino Of Ecommerce
07 Feb 2024
Contributed by Lukas
This week, Ian and Mark discuss the 2nd domino of an ecommerce sale, the navigation flow. Align your website with the way people shop and see your con...
Ecommerce: 1st Domino The Busy Restaurant Test
31 Jan 2024
Contributed by Lukas
In this podcast, Mark & Ian talk about the first domino of ecommerce, the busy restaurant test. This is the first in a series of podcasts coveri...
Ecommerce: Finding Your Next Big Thing
23 Jan 2024
Contributed by Lukas
This week, Ian & Mark talk about how to find the next big thing that's going to give you growth. They talk about some of the ecommerce sites they ...
Ecommerce: Ecommerce Email For First Time Customers
17 Jan 2024
Contributed by Lukas
In this podcast, Ian and Mark dive into the myth that email is only for repeat business. Uncovering the magic bullet that is first time customers fr...
Ecommerce: Facebook Ads Finally Unlocked
19 Dec 2023
Contributed by Lukas
In this podcast, Ian and Mark spill the beans on the method they use to cut months out of the process to find successful, scalable facebook ads for an...
Ecommerce: Ecommerce Predictions for 2024
07 Dec 2023
Contributed by Lukas
In this podcast, Ian and Mark dive into how 2023 has treated us, trends we see continuing in 2024 and what's in store for us all next year. P.S....
Ecommerce: Listener’s Questions
24 Nov 2023
Contributed by Lukas
This week, Ian and Mark answer the questions as posted by listeners in the Facebook Group. P.S. Whenever you’re ready... here are 3 ways Ian and ...
Ecommerce: The 10,000 Foot View
17 Nov 2023
Contributed by Lukas
This week, Ian and Mark dive into the bi-annual and quarterly reviews we do to make sure our ecommerce sites are on track and hitting targets. Enjoy! ...
E-commerce: Must Do Monthly Ecommerce
10 Nov 2023
Contributed by Lukas
This week, Ian and Mark dive into the monthly ecommerce checks that make sure you are on track. Cut through the noise and stay on target with this sim...
E-commerce: Superstar Weekly Ecommerce Checks
02 Nov 2023
Contributed by Lukas
This week, Ian and Mark talk about the second stage of the flying bridge methodology. This is what to check weekly on an ecommerce site to make sure y...
E-commerce: What To Look At Daily On An Ecommerce Site
26 Oct 2023
Contributed by Lukas
This is part 1 of a series of podcasts on the Hammersley Brother's Flying Bridge ecommerce management process. Part 1 goes into what we focus on daily...
E-commerce: Black Friday Is Different In 2023
19 Oct 2023
Contributed by Lukas
In this podcast, Mark and Ian dive into Black Friday for 2023, what's different, what to expect and how to get the most traction during this important...
Hammersley Brothers & Sweet Analytics
12 Oct 2023
Contributed by Lukas
In this podcast, Mark, Ian and Oliver from Sweet Analytics launch a special package for podcast listeners. All the Hammersley Brothers tools and stati...
E-commerce: Stop Messing About, Work On What Matters First
29 Sep 2023
Contributed by Lukas
In this episode, Ian and Mark talk about finding the lever within the lever that moves the needle the most. Stop running around thinking hard work alo...
E-commerce: The No BS Guide To Raising Ecommerce Lifetime Customer Value
20 Sep 2023
Contributed by Lukas
This week, Mark and Ian cut through the noise and talk about practical ways to increase lifetime customer value. As mentioned in our intro, you can ...
E-commerce: Essential Ecommerce Positioning 101
13 Sep 2023
Contributed by Lukas
In this episode, Mark and Ian cover how to position your ecommerce business to resonate with your market. Get your positioning right and everything ...
E-commerce: The Most Interesting Ecommerce Questions Of 2023
06 Sep 2023
Contributed by Lukas
This week Ian and Mark answer some of the most interesting questions they have been asked about ecommerce in 2023. Digging into the good, the bad an...
E-commerce: What’s it Actually All About?
30 Aug 2023
Contributed by Lukas
In this podcast, Ian and Mark talk about "What It's All About" cutting through some of the 'one size fits all' myths that surround ecommerce. Giving y...
E-commerce: E-commerce - The Three Horsemen Of Average Order Value
23 Aug 2023
Contributed by Lukas
In this episode Ian and Mark delve into maximising order value. Looking to maximise the three parts ‘unique items’ , ‘total quantity’ and ‘i...
E-commerce: Ecommerce Sites You Couldn’t Pay Us To Own
16 Aug 2023
Contributed by Lukas
This week Ian and Mark break down the types of ecommerce sites they like to invest in or own and which ones they like to avoid. As mentioned in our...
E-commerce: Ecommerce Sales - When To Panic & When To Chill
11 Aug 2023
Contributed by Lukas
In this episode, Mark & Ian delve into the art of distinguishing when it's time to panic and when a sales dip is merely a passing storm, much like...
E-commerce: Google Shopping’s Darkest Secrets Revealed
02 Aug 2023
Contributed by Lukas
In this week's podcast, Ian & Mark take a deep dive into the world of Google Ads! Uncover the hidden secrets within your Google Ads account and le...
Ecommerce: The Big Welcome Email Mistake
27 Jul 2023
Contributed by Lukas
In this week's podcast, we discuss welcome emails. The big mistakes most ecommerce sites make and how to actually make sales from these important emai...
E-commerce: Unveiling Ecommerce Success: Decoding Homepage Conversions
19 Jul 2023
Contributed by Lukas
In this week's episode, Mark and Ian dive into the homepage of an e-commerce site. Uncover the secrets to achieving a high conversion rate and ensure ...