In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social media challenged the term guaranteed coverage. What began as a few confused comments quickly grew into a public discussion about ethics, transparency and how PR teams work behind the scenes. Chris explains how two members of his team were unexpectedly named online, why the situation became so stressful for everyone involved, and how a lack of clarity around their processes helped fuel the reaction. He also shares the steps 72 Point took in response, including bringing in industry expert Stuart Bruce to carry out a six-week review of their methods. The findings surprised many people and led to important changes in how the company communicates its approach. This episode offers valuable lessons on communication, expectation setting and how to respond when a story takes on a life of its own. Click on this link to listen to the full episode.Send us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

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“What did the council decide on item 42?” — answered with the speaker and the moment.