Employer Branding Podcast

How a Global Brand Promotes Its EVP to International Talent, with Jona Gjini of Vodafone

11 Dec 2019

Contributed by Lukas

Staying competitive within an international talent pool is no small feat for global brands. Learn how this telecommunications company handles strategy...

Making Your Company Culture a Key Feature of Your Talent Strategy with Grant Policar of Rally Health

04 Dec 2019

Contributed by Lukas

Here’s how one employer and talent branding team in the well-being and health space attracts and retains the best talent by showcasing its exception...

Why Attracting the Best Employees Means Cultivating Good Chemistry, with Anne McCarthy of Evonik

27 Nov 2019

Contributed by Lukas

For this chemicals company, cultivating a strong EVP means prioritizing good chemistry among both its products and its people. Anne McCarthy is Globa...

Expert Strategies for Showcasing Your Region to New Talent, with Natalie MacArthur of Invest Ottawa

20 Nov 2019

Contributed by Lukas

Attracting talent to a region—in this case, Ottawa—rather than an individual company requires a unique approach and special attention to your regi...

How to Use your Brand Story to Attract New Talent, with Kerry Noone of CVS Health

13 Nov 2019

Contributed by Lukas

Today we are talking to an American health care company, quite a big one, and we get to learn how they work their brand story into their talent attrac...

EVP, Sports Fans and Technology with Jason Jones of DraftKings

06 Nov 2019

Contributed by Lukas

Today we are talking to a global sports technology and entertainment company and learn how they are using technology and other strategies to attract t...

EVP Veteran Johnny Torrance Nesbitt Shares His Success Tips and Pitfalls

30 Oct 2019

Contributed by Lukas

This week we are speaking to a veteran in our industry who will be sharing a lot of tips and a couple of pitfalls as well from his years of running bi...

Showcasing Your EVP Through LinkedIn with Jaclyn Majarich of Optus

23 Oct 2019

Contributed by Lukas

Today we speak with an Australian company in the telecommunications space, and we learn how they use LinkedIn very effectively to spread their employe...

Strengthen your EVP Through Continuous Learning, with Liane Bilicki of Deloitte

16 Oct 2019

Contributed by Lukas

Today we are talking to a professional services firm with over 300,000 employees and will learn about talent challenges, strategy, EVP metrics, and mo...

How to Create a Strong EVP in the Middle East and Africa, with James McFadzean of Nestlé

09 Oct 2019

Contributed by Lukas

Today we talk with one of the largest corporations in the world about some of the challenges they need to overcome while operating in regions like the...

The Holistic Approach to Employer Branding, with Tricia Goose from Appian

02 Oct 2019

Contributed by Lukas

Today we are chatting to an east coast tech company which takes a holistic approach to employer brand, a very people-oriented organization from top to...

Talent Attraction in the Healthcare Industry, with Theresa Mazzaro of Suburban Hospital

25 Sep 2019

Contributed by Lukas

Are you struggling with nursing talent? Today we talk with a community hospital which is part of a large-scale healthcare system. We'll learn about th...

Enjoying a Great Beer While Developing Your EVP, with Claire Anderson of Camden Town Brewery

18 Sep 2019

Contributed by Lukas

Today we are speaking to a company from Camden Town, North London. We will learn how the city history and its culture have a significant influence on ...

The Present and Future of Employer Branding with Allison Dunsmore of American Airlines

11 Sep 2019

Contributed by Lukas

Today we speak with a Talent Attraction veteran in the United States. She is going to share some of her insights, trends, patterns, and thoughts about...

Customizing Your EVP to The Candidate Journey, with Kyle Thompson of 3M

04 Sep 2019

Contributed by Lukas

Today we are talking to a company that operates with over 93,000 employees around the globe, has a median employee tenure of 10 years, and launches ap...

Innovating to Attract the Best Talent, with Austin Graff of The Washington Post

28 Aug 2019

Contributed by Lukas

Where do you get your news fix daily? Have you ever consider working for a news organization? Today we speak with an American global leader in this sp...

Creating Chemistry Between New Talent and Your Brand, with Kate Klingman of BASF

21 Aug 2019

Contributed by Lukas

Today we are chatting with a large chemical products company about talent attraction and what they do to overcome common challenges that arise while i...

Five Key Promises of an EVP, with Dario Paolini of Flight Centre Travel Group

14 Aug 2019

Contributed by Lukas

Today we speak with one of the largest travel agency groups who has taken a slightly different approach developing and activating their EVP internally...

How to Prepare your Organization for The 100 Year Life, with Emma Birchall

07 Aug 2019

Contributed by Lukas

Today our guest talks about how to prepare your organization to attract, and develop talent in a context where people has longer life expectancy than ...

Trends and Challenges of Employer Brand, with Bryan Chaney and Will Staney of Talent Brand Alliance

31 Jul 2019

Contributed by Lukas

Today we are chatting about definitions, trends, challenges, and resources with Bryan Chaney and Will Staney of Talent Brand Alliance. Bryan Chaney i...

Implementing an Employer Brand in North America, with Tanya McNabb and Ally Brown of Continental

24 Jul 2019

Contributed by Lukas

Today we are speaking with a global company with over 40,000 employees, and we will learn how they are implementing an employer brand strategy in the ...

Building a Great Employer Brand to Win the Talent War, with Jared Nypen of Great Clips

17 Jul 2019

Contributed by Lukas

Today we are talking to the world's largest and fastest growing salon brand with over four thousand salons throughout USA and Canada. Jared Nypen is t...

Shifting your EVP Strategy to Improve New Talent Attraction, with Tennille Folk of Stryker

10 Jul 2019

Contributed by Lukas

Today we are speaking to a medical device company shifting its talent focus towards technology. Tennille Folk is the Director of Talent Attraction at ...

Successfully Implementing a Global EVP by Keeping it Simple, with Ted Meulenkamp of Banco Santander

03 Jul 2019

Contributed by Lukas

Today we’re talking to a financial institution that has implemented EVP across many countries focusing on understanding the challenges and opportuni...

How to Attract Top Talent by Creating Excellent Candidate Experiences, with Sophie Holmes of Sky

26 Jun 2019

Contributed by Lukas

Today we speak with a broadcasting media company that has recently gone through an EVP strategy refresh. Sophie Holmes is the Interim Head of Employer...

Using Best Marketing Practices to Activate your Employer Brand, with Brandon Linn of Accolade

19 Jun 2019

Contributed by Lukas

Today we are talking to a health tech company offering on-demand healthcare concierge for employers, health plans, and health systems. Brandon Linn ...

How to Grow your Employer Brand From the Inside, with Erik Rivas of Grant Thornton UK

12 Jun 2019

Contributed by Lukas

Today we're talking to a professional services firm that’s built its employer brand from the inside by promoting authenticity, transparency, diversi...

How to Build a Robust EVP, with Shannon Allen and Allison Bonner Bogart of SAS

05 Jun 2019

Contributed by Lukas

Today we’re speaking with a B2B tech company that's been doing employer branding for years before most organizations were concerned with employer re...

Employer Branding From a Senior Executive Perspective, with Paul Wolfe of Indeed

29 May 2019

Contributed by Lukas

How do you attract talent to an organization known primarily as a job search engine? Today we interview Paul Wolfe, SVP of Global Human Resources and ...

Attract Talent by Adding Humanity and Purpose to Your Brand, with Ariel Jolo of Medallia

22 May 2019

Contributed by Lukas

Today we have a very interesting and dynamic interview with Ariel Jolo, Global Employer Brand Manager for Medallia, an enterprise customer feedback ma...

How to Develop an EVP to Attract Talent from Around the World, with Kumari Williams of Harman Int.

14 May 2019

Contributed by Lukas

Today we are talking with a global leader in connected car technology, lifestyle audio, innovation design, and analytics. We will learn how this compa...

Building Brands People Want to Work for, with Ellen Kapoor of ITW

08 May 2019

Contributed by Lukas

The Employer Branding Podcast - Episode 199 Building Brands People Want to Work For with Ellen Kapoor "At the end of the day, there is only one bran...

The DIY Guide to EVP Development, with Susannah Sack

25 Apr 2019

Contributed by Lukas

Today we’re going to talk about creating an EVP - the DIY (do it yourself) approach. At the time of this interview, Susannah Sack was leading emplo...

Balancing Hyper Growth and Company Culture, with Sue Olson of Course Hero

11 Apr 2019

Contributed by Lukas

The public eye has recently cast a spotlight on company culture, leaving several companies wondering: how do you strike a balance between building a h...

How Wells Fargo Invests in Employer Brand, with Aaron Kraljev

27 Mar 2019

Contributed by Lukas

This week we’re chatting with a large American bank that has been in the news a fair bit over the last few years. Today, we'll find out how they do ...

How SurveyMonkey Attracts the Curious, with Becky Cantieri

09 Mar 2019

Contributed by Lukas

Today we’re talking to a tech company doing some very interesting things in HR and employer brand. Curious? Perfect, that’s what they’re all abo...

Who Owns Recruitment Marketing? With Kathleen Back of NCR

22 Feb 2019

Contributed by Lukas

Today we’re going to attempt that age-old question causing sleepless nights across the world. Does recruitment marketing belong in talent acquisitio...

Making the Employer Brand Obvious, with Tisha Leslie of T-Mobile

11 Feb 2019

Contributed by Lukas

Today we’re talking to an American wireless voice and data provider that you have probably heard of. Is it a blessing or a challenge to be a well-kn...

How UMB Banks on Employee Storytelling, with Riana Maus

24 Jan 2019

Contributed by Lukas

Today we’re talking to an American financial services company that’s based its employer brand on storytelling, life-cycle mapping, being present a...

The Journey of HomeAway's Employer Brand, with Kayla Chance

10 Jan 2019

Contributed by Lukas

Today we’re speaking to a tech company in the travel industry, which surely makes for interesting subject matter in terms of employer branding. But ...

Why Everyone Owns the Employer Brand, with Julian Placino of Bottle Rocket

26 Dec 2018

Contributed by Lukas

How do you do employer branding when you’re the only recruiter or talent person in your company? Today we can speak to a digital services company to...

Powering Up Your Employer Brand, with Neil Daly of EDF Energy

13 Dec 2018

Contributed by Lukas

EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity, producing around one-sixth of the nation'...

Bring Your Whole Self to Work, with Andres Traslavina of Whole Foods Market

30 Nov 2018

Contributed by Lukas

This week we’re talking to an American supermarket chain that specializes in selling organic products. It has some 500 stores in North America and...

Making Marketing Your Best Mate, with Ben Hutchings of ForgeRock

16 Nov 2018

Contributed by Lukas

This week we’re talking to an employer branding pioneer inside a growing tech company. We'll learn why making the marketing department your best fri...

The Transformation of Informatica's Employer Experience, with Alex Her

25 Oct 2018

Contributed by Lukas

Today we're speaking with Alex Her, currently working at Informatica. Alex provides employer branding, marketing and solutions for Informatica's world...

How Strong Values Can Attract and Retain, with Devin Rogozinski of Atlassian

17 Oct 2018

Contributed by Lukas

Do you value values? How about values such as: - Open company, no bullshit - Build with heart and balance - Don’t #@!% the customer Devin Rogozins...

Attracting Truckers with Employer Branding, with Jason Crowell

09 Oct 2018

Contributed by Lukas

How do you attract & retain talent for a specialist role that is threatened by the march of the robots and one that is probably not the first career t...

How EY Does Employer Branding in Ireland, with Caroline McAniff

02 Oct 2018

Contributed by Lukas

Today we’re heading to the emerald isle and speaking to one of the Big 4 accounting firms. How do you balance being a global enviable employer with ...

The Employer Brand of Macy's, with James Marable

25 Sep 2018

Contributed by Lukas

Today we’re speaking to an American department store chain founded in 1858 in Cincinnati Ohio. How do they manage employer branding? All shall be re...

The Employer Brand of a Top Law Firm, with Tarek Dawas of Allen & Overy

19 Sep 2018

Contributed by Lukas

Today we’re speaking to one of the biggest law firms in the world, we’ll learn how they take a federal approach to employer branding and even have...

Improving the Workplace for Women, with Romy Newman of Fairygodboss

12 Sep 2018

Contributed by Lukas

Does the world need another employer review site? Perhaps if it's tailored to a specific audience. Romy Newman is the co-founder and President of Fair...

How the FBI Does Employer Branding, with Peter Sursi

04 Sep 2018

Contributed by Lukas

How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hir...

How Leadership Brand Affects Talent Attraction, with Morgan Hoogvelt

28 Aug 2018

Contributed by Lukas

How Leadership Brand Affects Talent Attraction, with Morgan Hoogvelt by Jorgen Sundberg

How Southwest Airlines Puts Employees First, with Shari Conaway

21 Aug 2018

Contributed by Lukas

What's the secret sauce behind the enviable employer brand of Southwest Airlines? We'll get the answers in this week's interviews. Shari Conaway is t...

The Evolution of Campus Recruitment, with Nicole Dorskind

15 Aug 2018

Contributed by Lukas

What's hot and what's not in terms of campus recruitment? Today we'll find out, with the expertise of Nicole Dorskind, who is leading the ThirtyThree ...

How Employee Experience Impacts Employer Brand, with Rayanne Thorn

07 Aug 2018

Contributed by Lukas

Subscribe to this podcast: https://employerbrandingpodcast.com Connect with Rayanne on LinkedIn: https://www.linkedin.com/in/rayannethorn/ HR Latte ...

How Storytelling Can Humanize Your Employer Brand, with Lauryn Sargent

31 Jul 2018

Contributed by Lukas

Ever heard of the power of storytelling? Of course you have. Want to know how to apply effective storytelling to employer branding and/or recruitment ...

How Unilever Created a New EVP and Employer Brand, with Anuradha Razdan

24 Jul 2018

Contributed by Lukas

Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consum...

A Guide to Branded Candidate Experience Design, with Russell Miyaki

18 Jul 2018

Contributed by Lukas

According to McKinsey, 90% of major brands are making it a top priority to focus on branded customer experiences as their main differentiator. Hence i...

A Guide to User-Generated Video Content for Employer Branding, with Alykhan Rehmatullah

10 Jul 2018

Contributed by Lukas

Creating employer brand films is costly and the lifespan of videos are not what they used to be. Hence today we’re going to chat about user-generate...

The Employer Brand of Defense & Aerospace Giant Lockheed Martin, with Charlotte Jones

03 Jul 2018

Contributed by Lukas

This week, we’re chatting with an American global aerospace, defense, security and advanced technologies company with worldwide interests. Charlot...

How Diversity & Inclusion Impacts Employer Brand, with Tayo Rockson

26 Jun 2018

Contributed by Lukas

In this week's episode, we’re going to chat about Diversity & Inclusion, a hugely important topic, and how it impacts your organization’s employer...

The Employer Brand of Hypergrowth Tech Company Turbonomic, feat. Chris McMahon & Justin Graci

19 Jun 2018

Contributed by Lukas

Today we’re going to chat with a growing tech company battling it out over talent with the usual behemoths. Lots of tips on how to go about winning ...

The Employer Brand of Insurance Giant Aviva, with Jonny Briggs

12 Jun 2018

Contributed by Lukas

Today we’re going to chat with a global insurance company based in London that can trace its history back to 1696. Does this heritage help when tryi...

Bringing Recruitment + Marketing Together, with Lori Sylvia

05 Jun 2018

Contributed by Lukas

This week we're discussing how to bring recruitment and marketing together to lead the future of talent acquisition. Lori Sylvia is the Founder & CE...

How Groupon "Deals" with Employer Branding, feat. James Ellis

31 May 2018

Contributed by Lukas

Today we’re talking to a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent wi...

Why Good Recruitment Marketing Starts with Listening, feat. Katrina Kibben

22 May 2018

Contributed by Lukas

Effective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares h...

How Dell Manages a Global Employer Brand Function, with Jennifer Newbill

15 May 2018

Contributed by Lukas

Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, includ...

Maximizing Employer Branding for Small & Medium-sized Companies, with Brad Owens

08 May 2018

Contributed by Lukas

For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at al...

The Employer Brand of American Airlines, with Carrie Corbin

01 May 2018

Contributed by Lukas

After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in ...

Communicating the Employer Brand from the Inside Out, with Kristin Dudley

24 Apr 2018

Contributed by Lukas

How do you communicate an employer brand from the inside out? Kristin Dudley is a producer of stories that attract and engage, as well as the Founde...

How Merck Trusts Employees to Activate the Employer Brand, with John Graham Jr.

17 Apr 2018

Contributed by Lukas

What’s the best source of of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant...

The Power of Purpose for Employer Brands, with Markus Kramer

11 Apr 2018

Contributed by Lukas

The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. ...

The Design and Science of Workplaces that Inspire, with Kursty Groves

03 Apr 2018

Contributed by Lukas

Today we’re discussing the power of the physical environment as a strategic tool for unlocking the keystones of innovation: creativity, productivity...

How Inclusion Drives Employee Advocacy, with Charu Malhotra

27 Mar 2018

Contributed by Lukas

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy pr...

The Power of Storytelling in Employer Branding, with Bryan Adams

20 Mar 2018

Contributed by Lukas

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard a...

How Philips Built an Employer Brand Function from Scratch, with Lisa Chartier

13 Mar 2018

Contributed by Lukas

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the ...

How Virgin Group Defined a Global Employer Brand, with Amy Sawbridge

06 Mar 2018

Contributed by Lukas

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? T...

How thyssenkrupp Engineers Employer Branding, with Stefan Schmitt

27 Feb 2018

Contributed by Lukas

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150...

How HP Uses Video for Employer Branding, with Ovidiu Voina

20 Feb 2018

Contributed by Lukas

Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of t...

Creative Trends of 2018, with Robyn Lange of Shutterstock

13 Feb 2018

Contributed by Lukas

Today, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to reson...

How Australia Post Delivers Employer Branding, with Quila Israelson

06 Feb 2018

Contributed by Lukas

Today we’re speaking to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson i...

How EY Attracts Young Talent with Employer Brand, feat. Steve Keith

30 Jan 2018

Contributed by Lukas

Today we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many scho...

How SAP Attracts Gen Z with Employer Branding, feat. Jenn Prevoznik

23 Jan 2018

Contributed by Lukas

Another week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte ...

How CA Technologies Uses Employee Advocacy for Talent Attraction, with Craig Fisher

16 Jan 2018

Contributed by Lukas

This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of em...

How Allianz Drives Employer Brand Change with a New Set of Values, feat. Angelika Inglsperger

09 Jan 2018

Contributed by Lukas

This week we’re heading into the world of insurance and finance - we’re chatting to a company with some 140k worldwide employees and that’s in a...

How Siemens Changes Employer Brand Perception, with Chris Knorn

02 Jan 2018

Contributed by Lukas

This week we’re speaking to the largest industrial manufacturing firm out of Europe, with over 300,000 employees globally. The company has a little ...

How Deutsche Bahn Keeps Employer Brand on Track, with Kerstin Wagner

26 Dec 2017

Contributed by Lukas

This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees glo...

How Citizens Bank Invests in Employer Brand, with Debbie Celado

19 Dec 2017

Contributed by Lukas

This week we're speaking to a nearly 200-year old bank that’s gone through some serious transition of late and we learn how important having a clear...

The Employer Brand of Engineering Giant ABB, with Sarah Dovlo

13 Dec 2017

Contributed by Lukas

Grüezi! Sarah Dovlo is the Head of Employer Branding Europe at ABB, a great Swedish-Swiss combination and one of the largest engineering companies in...

Localizing Your Employer Brand, with Dalhia Rodriguez of Dell

06 Dec 2017

Contributed by Lukas

Today we're going to learn how a global tech company localizes and activates its employer brand across countries, languages and a couple of continents...

Socially Engaged Recruiting on LinkedIn, with Eamon Collins of PageGroup

29 Nov 2017

Contributed by Lukas

Apparently, London sends the most traffic and activity onto LinkedIn every day. Why you ask? Maybe because there are more recruiters here than you can...

Breaking Boundaries with Video in Employer Branding, with Audra Knight of Tenable

21 Nov 2017

Contributed by Lukas

It’s the year of video... again. No, really… video is seriously the channel to use for employer brand campaigns. I mean I like a podcast, but when...

Using Employer Brand to Attract Young Talent, with Lane Sutton

15 Nov 2017

Contributed by Lukas

Gen Y, Gen Z, millennials - who out there is trying to get these folks interested in joining your company? Wouldn’t it be interesting to chat with s...

Why Research Will Make or Break Your Employer Brand, with Susan LaMotte of exaqueo

07 Nov 2017

Contributed by Lukas

Why is it time to reset your approach to talent attraction? What's the role of research in employer brand management? How does EVP relate to employer ...

How HubSpot Does Inbound Recruiting, with Hannah Fleishman

31 Oct 2017

Contributed by Lukas

Inbound recruiting is HubSpot's approach to employer branding and candidate experience. Hannah Fleishman heads up inbound recruiting at the tech compa...

How to Redecorate Your Employer Brand, with Ana Harris Padley of Houzz

24 Oct 2017

Contributed by Lukas

Is it time to redecorate your talent attraction strategies? Tech company Houzz is all about home design and in this episode, Ana Harris Padley tells u...

The Warts and All Approach to Employer Branding, with Dee Murphy of Jobbio

17 Oct 2017

Contributed by Lukas

Let's face it, your company isn't the right workplace for everyone. Instead of trying to be everything to every candidate - how about presenting your ...

Leveraging Your Employees for Employer Branding, with Ruth Penfold of Shazam

10 Oct 2017

Contributed by Lukas

Ruth Penfold is the Director of Talent Acquisition at Shazam, a service that connects more than 500 million people in 200+ countries to the music, TV ...

TUI Group's Employer Brand Journey, with Sibylle Reiss

03 Oct 2017

Contributed by Lukas

TUI is the world's largest tourism company and Sibylle Reiss heads up HR across DACH & Poland. She is also in charge of group-wide employer branding. ...