Employer Branding Podcast

Employee Engagement is Dead, Long Live Employee Experience! Feat. Cliff Ettridge

05 Sep 2017

Contributed by Lukas

I love a bold statement. "Employee engagement is dead" is up there, and I had to have a chat with Cliff Ettridge to learn more. Cliff is a partner a...

How Microsoft's Purpose Drives Employer Brand, with Paul Davies

30 Aug 2017

Contributed by Lukas

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose. What's the company? What...

How Salesforce Drives Employer Brand Through Culture, with Jennifer Johnston

22 Aug 2017

Contributed by Lukas

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who i...

How to Optimize the Right Corporate Culture, with Ryan Kellogg

15 Aug 2017

Contributed by Lukas

Ryan Kellogg is veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong cu...

A Guide to Employer Reviews & Transparency, with Moritz Kothe of kununu

09 Aug 2017

Contributed by Lukas

Moritz Kothe is CEO of kununu and Senior Vice President International for XING AG. kununu is breaking out of the DACH region and launching in the Unit...

How Staff Perks Impact Employer Brand, with Shaun Bradley of Perkbox

25 Jul 2017

Contributed by Lukas

This episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no le...

How Vodafone Dials Up Employer Brand, with Catalina Schveninger

25 Jul 2017

Contributed by Lukas

Catalina Schveninger heads up global employer brand for British telecoms giant Vodafone. We recently had a chat, here are some of the questions: Who ...

Ericsson's Employer Brand, with Lisa Smith-Strother

18 Jul 2017

Contributed by Lukas

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The compa...

Why Employees Are the Best Storytellers of Your Employer Brand, with Bryan Chaney of Indeed

11 Jul 2017

Contributed by Lukas

How can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up emp...

A Short Introduction to (Employer) Branding, with Robert Jones of Wolff Olins

04 Jul 2017

Contributed by Lukas

Robert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leadi...

How Royal Bank of Canada Invests in Employer Brand Management, with Estela Vazquez Perez

28 Jun 2017

Contributed by Lukas

Royal Bank of Canada (RBC) is Canada's most valuable brand. What could possibly be its talent challenges? Estela Vazquez Perez is the Director of Empl...

The State of Employer Brand Management, with Simon Barrow

21 Jun 2017

Contributed by Lukas

The phrase ‘The Employer Brand’ gets over 400,000 Google searches a year (check this for latest) and is known to management teams globally. What’...

The Secret Sauce to a Brilliant Employer Brand, with Adam Glassman of Alorica

13 Jun 2017

Contributed by Lukas

Adam Glassman is the global Recruitment Strategies Manager at Alorica, a multi-national organization of 100,000+ employees. He is also a featured auth...

When Bad Employer Reviews Happen to Good Companies

07 Jun 2017

Contributed by Lukas

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate ...

How HomeServe Puts Employees & Customers First, with Greg Reed

30 May 2017

Contributed by Lukas

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were h...

The Value of Culture to an Employer Brand, with Brian Evje

23 May 2017

Contributed by Lukas

Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. He does a lot of work with...

Why Employees Are Your New Marketers, with Michael Brenner

16 May 2017

Contributed by Lukas

40 is the new 30, orange is the new black and HR is the new marketing. You what now? Michael Brenner is the CEO of Marketing Insider Group and belie...

How Fortune 500 Organizations Attract Top Talent, with John Wilson of WilsonHCG

10 May 2017

Contributed by Lukas

The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. I had a chat with John Wilson ...

Creating Employer Brand Content that Moves People, with Will Staney

03 May 2017

Contributed by Lukas

This week we chat with Will Staney of Proactive Talent all about engaging content for employer branding. Questions for Will: Tell us about Proactive ...

Analysing the Digital Footprint of Your Candidates, with Fiona McLean of The Social Index

28 Apr 2017

Contributed by Lukas

This episode is sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also...

How Walmart Builds Employment Brand at Scale, with Michael Smith

14 Apr 2017

Contributed by Lukas

Think your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn h...

How GE Blends Consumer & Employment Branding, with Shaunda Zilich

04 Apr 2017

Contributed by Lukas

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has rein...

Recruit Fans, Not Candidates! Feat. Steve Ward

23 Mar 2017

Contributed by Lukas

Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who ha...

A Guide to Candidate Experience, with Kevin Grossman of Talent Board

14 Mar 2017

Contributed by Lukas

With most candidates being rejected in a recruitment process, plenty of people will have things to say about your company. One way to make sure they'r...

Do Start-Ups Really Need Employer Branding? feat. Erin Wilson of hirepool

07 Mar 2017

Contributed by Lukas

Let's face it, start-ups have plenty of priorities and surely employer branding isn't one of them? I've spoken to Erin Wilson of Hirepool.io, who thin...

A Dummy's Guide to Employer Branding, with Lars Schmidt of Amplify Talent

01 Mar 2017

Contributed by Lukas

You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief ...

How to Develop an Effective EVP, with Maren Hogan of Red Branch Media

21 Feb 2017

Contributed by Lukas

What is an employer value proposition? Do you need one? To find out, I've spoken to Maren Hogan who is the Chief Marketing Brain at Red Branch Media i...

A Guide to Human Insights for Employer Brands, with Jonas Fischer of PeerCulture

15 Feb 2017

Contributed by Lukas

Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. Questions for Jonas: First, off w...

A Guide to Creative Trends in 2017, with Terrence Morash of Shutterstock

07 Feb 2017

Contributed by Lukas

It's time to check in with our friends at Shutterstock to see what is trending in the creative world. I've spoken to Terrence Morash, Creative Directo...

Building Employer Brand Through the Voices of Your Employees, with Phil Strazzulla

01 Feb 2017

Contributed by Lukas

Phil Strazzulla's LinkedIn headline reads "Helping HR become Marketers” - I wanted to ask him a few questions around this and how we can build emplo...

A Model of Candidate Experience, with Ben Gledhill

25 Jan 2017

Contributed by Lukas

Candidate experience. Everyone's talking about it. Someone made a really useful model that we can all learn from. That someone is Ben Gledhill who lea...

The State of Content Marketing in 2017, with Joe Pulizzi of CMI

17 Jan 2017

Contributed by Lukas

What's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progress...

A Guide to Recruitment Marketing, with Lisa Jones of BarclayJones

12 Jan 2017

Contributed by Lukas

How can agency recruiters market themselves, their companies and ultimately their candidates? The secret lies with recruitment marketing. I've spoken ...

How to Get More Conversions on Your Career Site, with Filip Matous

03 Jan 2017

Contributed by Lukas

Does your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, di...

The Virgin Media Way to Candidate Experience, with Neil Chivers

28 Dec 2016

Contributed by Lukas

When you put "Making candidate experience and employer brand the best in can be" as your LinkedIn headline, you pretty much know I'm going to approach...

Employer Branding is Broken and Here's How to Fix it, with Hung Lee of Workshape

13 Dec 2016

Contributed by Lukas

Hung Lee thinks employer branding is broken and candidate experience is crap. As the founder of Workshape.io and a prolific recruitment pundit, I'm wi...

How SEO and Social Should Work Together, with Jo Turnbull

07 Dec 2016

Contributed by Lukas

How can you optimise both SEO and social? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some insi...

How Hays Became the #1 Staffing Firm on LinkedIn, with Catherine Gutsell

28 Nov 2016

Contributed by Lukas

Haysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you w...

Why Millennials Don’t Exist, with Brenda Wong of Debut

23 Nov 2016

Contributed by Lukas

Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. She recen...

How to Create Content that Gets Shares AND Backlinks, with Steve Rayson of BuzzSumo

15 Nov 2016

Contributed by Lukas

Yo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our conten...

Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

08 Nov 2016

Contributed by Lukas

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand mast...

A Guide to Social Selling on LinkedIn, with Brynne Tillman of PeopleLinx

31 Oct 2016

Contributed by Lukas

Selling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Sell...

How Arsenal F.C. Manages 50+ Million Social Followers, with Chris Harris

17 Oct 2016

Contributed by Lukas

Arsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of Eng...

The Gradual Decline of Twitter, with James Tozer of The Economist

10 Oct 2016

Contributed by Lukas

Twitter, the social network that offers real time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do t...

How Enterprise Holdings Drives Employer Branding, with Ashley Hever

03 Oct 2016

Contributed by Lukas

When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price ra...

Employee Advocacy: It's a Methodology, not a Tool, with Elizabeth Jurewicz of Rackspace

26 Sep 2016

Contributed by Lukas

Employee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud...

How to Use Slack for Recruiting, with Angela Bortolussi

19 Sep 2016

Contributed by Lukas

Slack. Do you use it? Great way of making people communicate within organisations. But did you realise it can also be used for recruiting? I’ve spok...

How HSBC Banks on Employee Advocacy, with Camila Romuld

13 Sep 2016

Contributed by Lukas

Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoke...

The Evolution of Employer Branding, with Claes Peyron

06 Sep 2016

Contributed by Lukas

The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it s...

A Guide to Personal Branding for Business, with Jennifer Holloway

31 Aug 2016

Contributed by Lukas

Personal Branding. What exactly does that mean and how can people and the organisations they represent benefit from have a strong personal brand? To...

Why Content is King for Employer Branding, with Todd Wheatland

23 Aug 2016

Contributed by Lukas

There are great people out there are considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read u...

How Vodafone Dials Up Employee Advocacy, with Kimberley Harcombe

17 Aug 2016

Contributed by Lukas

Vodafone. World’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practice what you preach. So wh...

How Social Customer Service Helps Commuters in Greater Manchester, with Justin Clark

12 Aug 2016

Contributed by Lukas

Public transport is a great invention right? Especially when it runs like clockwork. Which isn't always the case. How can transport authorities delive...

How SAS Does Employee Advocacy, with Alli Soule

02 Aug 2016

Contributed by Lukas

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a globa...

How Cisco Uses Snapchat for Talent Branding, with Carmen Collins

26 Jul 2016

Contributed by Lukas

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carm...

How Cision Innovates on Social, with Michelle Dziuban

19 Jul 2016

Contributed by Lukas

How can a global leader of PR software use social media innovation to cut through the noise? I’ve spoken to Michelle Dziuban, Social Media Manager...

A Guide to Social Selling, with Tim Hughes

12 Jul 2016

Contributed by Lukas

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, thi...

How to Promote Audio Content on Social, with Delaney Simmons of WNYC

30 Jun 2016

Contributed by Lukas

How are Radio Stations and Podcasters using Social Media, and Just What are Audiograms? To find the answers, I spoke to Delaney Simmons from WNYC, th...

A Marketer’s Guide to Mobile Live Video, with Krishna De

24 Jun 2016

Contributed by Lukas

Mobile live streaming – what are the benefits to brands and individuals? And which tools should they use? We have had a chat with Krishna De who i...

How Pitney Bowes Uses Social Selling, with Paul Lewis

15 Jun 2016

Contributed by Lukas

How does a global technology company that powers billions of transactions – physical and digital make use of social selling? To find out, I had a g...

A Guide to Effective Company Websites, with Keren Lerner of Top Left Design

08 Jun 2016

Contributed by Lukas

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have...

How Xchanging Uses Social Selling, with Sophie Barnes

02 Jun 2016

Contributed by Lukas

How is social selling changing the way B2B organisations engage with decision makers? To get some answers, I've had a chat with Sophie Barnes of Xcha...

The State of Employee Advocacy, with Ed Terpening of Altimeter Group

24 May 2016

Contributed by Lukas

How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done ...

How to Use Snapchat for Social Storytelling, with Victoria Taylor

18 May 2016

Contributed by Lukas

Have you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing a...

How Employers Can Embrace Transparency, with Diarmuid Russell of Glassdoor

11 May 2016

Contributed by Lukas

Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy....

How to Transform Your Employees into an Online Marketing Engine, with Glenn Gaudet of GaggleAMP

05 May 2016

Contributed by Lukas

How can you transform your employees into an online marketing engine? Employee advocacy! We speak to Glenn Gaudet, Founder and President of GaggleAMP ...

How Zurich Insurance Uses Social Media, with Keith Lewis

27 Apr 2016

Contributed by Lukas

Did you ever wonder how the heavily regulated and traditional insurance industry can make use of social media? I speak to Keith Lewis of Zurich Insura...

How to Use LinkedIn for Social Selling, with Mike Davies of Santander UK

20 Apr 2016

Contributed by Lukas

How do you implement social selling in a B2B organisation? What social networks should you use? How can you visualise your product offering? To get s...

Social Media: A Guide for Bluffers, with Susie Boniface

13 Apr 2016

Contributed by Lukas

Why is social media really nothing new? Why is Twitter king and LinkedIn boring? How do you deal with trolls and monsters on social media? What’s a ...

A Guide to Social Media for Employer Branding, with David Brudenell of Universum

06 Apr 2016

Contributed by Lukas

How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? Jorgen speaks t...

How to Humanise Your Content Marketing, with Chris Marr

30 Mar 2016

Contributed by Lukas

Isn’t there enough content out there already? How can business owners find time for social? What does “letting go” of content actually mean? How...

How to Become a Listening Brand, with JR Little of Carat

22 Mar 2016

Contributed by Lukas

How can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfall...

How to Spring Forward with a New Brand, feat. Ian Grundy of Adecco Group

17 Mar 2016

Contributed by Lukas

We speak to Ian Grundy, Head of Marketing & Communications - Adecco Asia Pacific about launching a new professional staffing brand across the region. ...

A Guide to Creative Trends in 2016, with Jordan Roland of Shutterstock

09 Mar 2016

Contributed by Lukas

Jorgen speaks to Jordan Roland of Shutterstock about what creative trends. With information gathered from millions of searches and downloads, Shutte...

How Fashion Brands Use Social Commerce, with Richard Jones of Wayin

03 Mar 2016

Contributed by Lukas

We speak to Richard Jones, founder and CEO of EngageSciences (acquired by Wayin) to find out how fashion brands and retailers make use of social media...

The Myth of Social Media, with Scott Monty

23 Feb 2016

Contributed by Lukas

We speak to Scott Monty, of Scott Monty Strategies, author of the Full Monty newsletter and erstwhile Head of Social Media at Ford Motor Company. We a...

How to Turn Employee Stories into Brand Equity, with Lisa Cervanka and Jason Seiden

16 Feb 2016

Contributed by Lukas

To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden...

How to Use Instagram for Recruiting, with Angela Bortolussi

10 Feb 2016

Contributed by Lukas

We speak to Angela Bortolussi of Recruiting Social, all about marketing and recruiting on Instagram. Angela answers the following questions: Why shou...

How to Be a Social CEO, with Leslie Gaines-Ross of Weber Shandwick

02 Feb 2016

Contributed by Lukas

We speak to Dr. Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick about how to be a social CEO. Some of the questions in this episod...

How LinkedIn Has Changed Business in Britain, with James Caan et al.

25 Jan 2016

Contributed by Lukas

LinkedIn has hit a major milestone in the UK - the professional network now has 20 million active users in the country. I decided to ask five leaders ...

How to Increase Community Engagement, with Richard Millington of FeverBee

20 Jan 2016

Contributed by Lukas

We speak to community management Richard Millington of FeverBee and ask him the following questions: Tell us about FeverBee and what you do there? Wh...

How L’Oréal Uses Transparency to Drive Employer Brand, with Alexander Onish

12 Jan 2016

Contributed by Lukas

How do you innovate in digital employer branding? One company that keeps innovating in this space is L'Oreal, the French beauty giant. I've had a chat...

How to Be an Engaged Leader on Social Media, with Charlene Li of Altimeter Group

05 Jan 2016

Contributed by Lukas

How can leaders be engaged on social and digital platforms? How do you measure ROI on being an engaged leader? What leaders can we learn from? To get...

A Guide to Social Intelligence, with Catriona Oldershaw of The Insights Distillery

17 Dec 2015

Contributed by Lukas

What is social intelligence and why do you need it? What are the best social data and listening tools out there? How can you calculate ROI on social m...

How Employee Engagement Drives Employee Advocacy, with Dave Hawley of SocialChorus

10 Dec 2015

Contributed by Lukas

Why is employee engagement critical to boosting employee advocacy? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at Soci...

How Booking.com Created a Kick-Ass Company Culture, with Brendan Bank

04 Dec 2015

Contributed by Lukas

How can you create a kick-ass culture to hire tech talent from all around the world? How can you create a kick-ass culture to hire tech talent from a...

How King Brought its Employer Brand to Life, with Natalie Mellin

27 Nov 2015

Contributed by Lukas

How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? ...

How Capgemini Uses Social Media to Recruit, with Sarang Brahme

18 Nov 2015

Contributed by Lukas

What are the best social channels for recruiting globally? How do you differentiate yourself from talent competitors? How do you calculate return on i...

A Guide to Community Management, with Christie Fidura

28 Oct 2015

Contributed by Lukas

Why do brands need community management? Why should your social media manager NOT be your community manager? And how does Phil Collins fit into it all...

A Guide to Social Media in the Workplace, with Julia Jachmann of Adecco Group

20 Oct 2015

Contributed by Lukas

What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help ...

A Guide to Employer Brand Management, with Richard Mosley of Universum

14 Oct 2015

Contributed by Lukas

What’s the difference between employer branding and employer brand management? What social media channels are best to attract talent? How did one wo...

How to Boost Your Employee Advocacy Program, with Mikael Lauharanta of Smarp

30 Sep 2015

Contributed by Lukas

Why is employee advocacy important to your organisation? According to the Finnish employee advocacy service Smarp, there are 6 clear benefits of empl...

How to Boost Your Employer Brand on LinkedIn, with Chris Brown

17 Sep 2015

Contributed by Lukas

What can a company do to increase its employer brand on LinkedIn, social media and beyond? We've had a chat with Chris Brown is the Director of UK Tal...

A Guide to E-mail Marketing, with Tamsin Fox-Davies of Constant Contact

09 Sep 2015

Contributed by Lukas

Emails. Love them or loathe them, they are very effective for marketers both in B2C and B2B. What are the elements of a successful email marketing str...

A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo

03 Sep 2015

Contributed by Lukas

A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo by Jorgen Sundberg

Do Brands Still Need Agencies for for Social Media? With Rylan Holey of Hootsuite

27 Aug 2015

Contributed by Lukas

Social media is maturing and becoming a core part of business for many organisations. Should it managed by an agency or is it better looked after in-h...

A Guide to Growth Hacking, with Kieran Flanagan of HubSpot

29 Jul 2015

Contributed by Lukas

You may have heard of growth hacking but like many others you may not know what it means. To learn what it’s all about and how one can hack some gro...

A Guide to Social Collaboration and Learning, with James Tyer of Kellogg Company

17 Jul 2015

Contributed by Lukas

What is social collaboration and learning? How can organisations benefit from using these? To find out we've had a chat with James Tyer who is the Glo...

How to Use Periscope for Social HR, with Lars Schmidt of Amplify Talent

02 Jul 2015

Contributed by Lukas

How on earth can you use Twitter's live streaming app Periscope for social HR and employer branding? In this chat with Lars Schmidt we find out what H...

A Guide to Social Media Recruitment with Andy Headworth

26 Jun 2015

Contributed by Lukas

Why is social media a vital part of any organisation's recruitment strategy? What are the eight steps to success in social recruiting? What are the pi...