Estheticians Earning More
Episodes
Episode 220: Holiday Burnout
22 Dec 2025
Contributed by Lukas
Today we're talking about the hard feelings you may be having during this busy time of year in your business. You're making the money, you'...
Episode 219: Highly Sensitive Business Owners
08 Dec 2025
Contributed by Lukas
In today's podcast Brittany talks about what to do if you are a highly sensitive person and you own an esthetician business. Learn more about work...
Episode 218: Soft vs Hard Sales
01 Dec 2025
Contributed by Lukas
In today's episode, I talk through soft vs hard sales and how you can sell like a human without being pushing.Learn more about working with me 1:1...
Episode 217: Black Friday Thougths
24 Nov 2025
Contributed by Lukas
In today's episode, I talk about what are profitable Black Friday promotions and what aren't. Let me know what you think!Learn more about work...
Episode 216: Expectations Vs Reality
17 Nov 2025
Contributed by Lukas
Do you often disappointed while going after your business goals? If so, I break down why that's normal and what to do about it. Learn more about w...
Episode 215: Are Estheticians Over Saturated?
10 Nov 2025
Contributed by Lukas
In today's episode, Brittany addresses a question she often gets: is the esthetician world over saturated?Learn more about working with me 1:1 to ...
Episode 214: Recapping the Face Reality Summit in Austin, TX
03 Nov 2025
Contributed by Lukas
In this episode of the Estheticians Earning More podcast, Brittany Hagemann shares her experiences at the Face Reality Summit in Austin. She reflects ...
Episode 213: An Stretegy Skill You Need To Do
27 Oct 2025
Contributed by Lukas
In today's episode, I talk about a strategy that often gets overlooked (or esthetician business owners avoid) that is so important to growing and ...
Episode 212: Burnout vs. Mental Blocks
21 Oct 2025
Contributed by Lukas
Are you burned out in your business? As someone who has experienced burnout a lot in my businesses, and coaches Estheticians on burnout, I'd thoug...
Episode 211: Behind The Scenes Of Building My Skincare Line
13 Oct 2025
Contributed by Lukas
In this episode, Brittany talks about how she's building her skincare business from the ground up, starting with in person events. Learn more abou...
Episode 210: ACTUAL Estheticians Earning More: Jess The Aesthetician
06 Oct 2025
Contributed by Lukas
Gear up today for such a fun episode from the incredibly funny and wise Jess Jewkes, aka @jess.the.aesthetician Jess shares all of her struggles to be...
Episode 209: Saving Money In Your Biz
25 Aug 2025
Contributed by Lukas
In this episode, I talk about how important it is to have a savings account in your business and how to figure out how to save your money.
Episode 208: Unfiltered Thoughts About The Esthetician Community
18 Aug 2025
Contributed by Lukas
In today's episode, Brittany talks about her thoughts about being "Esthetician Famous", what an actual Esthetician Community is, and how...
Episode 207: Creating Your Online Store
11 Aug 2025
Contributed by Lukas
In this episode of "Estheticians Earning More," Brittany Hagemann dives into the world of online stores, debunking common misconceptions tha...
Episode 206: Finding The Time To Increase Your Income
04 Aug 2025
Contributed by Lukas
In today's episode, I talk about mental shifts (and practical tips!) to find ways to increase your income.Learn more about working with me 1:1 to ...
Episode 205: Making Money Outside The Treatment Room
30 Jun 2025
Contributed by Lukas
In this episode, Brittany Hagemann discusses strategies for estheticians to increase their income outside of the treatment room. She emphasizes the im...
Episode 204: Building Confidence In Yourself
24 Jun 2025
Contributed by Lukas
In this episode, Brittany discusses the importance of confidence for estheticians and business owners, drawing parallels from her observations of real...
Episode 203: Private Labeling with Bay Area Skin Co Owner Shannon Carter Gascon
16 Jun 2025
Contributed by Lukas
In this conversation, Brittany and Shannon discuss the journey of becoming a successful aesthetician, the challenges faced in building a business, and...
Episode 202: Big Announcement
09 Jun 2025
Contributed by Lukas
In this episode, Brittany Hageman discusses her journey as an esthetician and entrepreneur, focusing on her new private label skincare line, Quickie G...
Episode 201: Thinking vs. Action
26 May 2025
Contributed by Lukas
In this episode, Brittany Hagemann discusses the challenges faced by esthetician solo business owners, particularly the struggle of overthinking versu...
Episode 200!!! A Compelling Reason
19 May 2025
Contributed by Lukas
In this episode of the Estheticians Ernie Moore podcast, Brittany Higginman celebrates her 200th episode by discussing the importance of having a comp...
Episode 199: Dove Soap Bar Clients
12 May 2025
Contributed by Lukas
Do you have clients that come every month for their facial but never want to buy products? If so, today's episode is for you.Learn more about work...
Episode 198: How To Work With Influencers To Grow Your Esthetician Business
05 May 2025
Contributed by Lukas
In this episode, Brittany Hagemann discusses the effective strategies for estheticians to work with influencers to grow their businesses. Learn more a...
Episode 197: Growth Mode vs Maintenance Mode
27 Apr 2025
Contributed by Lukas
In this episode, Brittany discusses the dual modes of business operation: growth mode and maintenance mode. She emphasizes the importance of understan...
Episode 196: ACTUAL ESTHETICIANS EARNING MORE - Melissa Miles
21 Apr 2025
Contributed by Lukas
In this episode, Brittany speaks with Melissa Miles, co-founder of the Skin Distillery, about her journey in the beauty industry, the challenges faced...
Episode 195: What Happens When You Raise Your Prices
02 Apr 2025
Contributed by Lukas
Do you feel nervous about raising your prices? If so, I explore the different things that can happen when you raise your prices in today's episode...
Episode 194: 7 Reasons People Aren't Coming In (Pricing Series)
24 Mar 2025
Contributed by Lukas
We often think that pricing is the reason that people aren't coming in to get a treatment or service in our esthetician business, but I find that ...
Episode 193: Marketing Mistakes with Shaylee Hancock from Glow Sis Social
17 Mar 2025
Contributed by Lukas
In today's episode I speak with Shaylee Hancock from Glow Sis Social. Shaylee has her degree in marketing and has helped thousands of estheticians...
Episode 192: How to Network In Your Community
10 Mar 2025
Contributed by Lukas
I recently had a request for a few podcast episode ideas, and this was one of them! I talk about how to Network in person. It's a great episode fu...
Episode 191: How to Make Money in This Economy
03 Mar 2025
Contributed by Lukas
Do you see other esthetician business owners making money in this uneasy economy but it feels like your business is hurting? If so, today's episod...
Episode 190: What is Failure?
24 Feb 2025
Contributed by Lukas
Do you feel like you can't figure out how to be a business owner and you fail all the time? If so, today's episode is for you.Learn more about...
Episode 189: Two Different Types of Working Hard
17 Feb 2025
Contributed by Lukas
One thing I've learned from working with estheticians over the past 5 years is that some estheticians work hard in a way that makes them money and...
Episode 188: How to do Sales in Your Esthetician Business
10 Feb 2025
Contributed by Lukas
If you've been listening to my podcast for sometime, you know I am not a fan of regular discounts. However, having sales can be great for your bus...
Episode 187: The Overwhelm Cycle
03 Feb 2025
Contributed by Lukas
Do you feel like you're constantly overwhelmed in your business? Do you feel like you are running from thing to thing feeling stressed all the tim...
Episode 186: Task Management Hurdles
27 Jan 2025
Contributed by Lukas
Do you struggle with task management in your esthetician business? If so, you're not alone. In today's episode, I talk through some of the way...
Episode 185: Paying Yourself
20 Jan 2025
Contributed by Lukas
Do you pay yourself monthly? If you are fully booked and paying yourself at least 5k before taxes? If not, today's episode is for you. Learn more ...
Episode 184: Should You Hire?
13 Jan 2025
Contributed by Lukas
Have you thought about hiring to help you out in your business? If so, today's episode is for you. Learn more about working with me 1:1 to Double Your...
Episode 183: The Ups and Downs of Being An Esthetician Business Owner
06 Jan 2025
Contributed by Lukas
Do you feel like you're either really happy in your business or really miserable? If so, today's episode is for you. Come to my free workshop, "5 Busi...
Episode 182: Word of 2025 & Reflections
30 Dec 2024
Contributed by Lukas
Last podcast of 2024! Register for my free workshop, "5 Systems to Double Your Esthetician Business in 2025" sign up here for free: https://www.thees...
Episode 181: The Qualities You Need to Double Your Esthetician Business
23 Dec 2024
Contributed by Lukas
In today's episode, I talk about the 3 qualities you need to double your esthetician business. I looked at what I did in 2019 to double my esthetician...
Episode 180: What I do
16 Dec 2024
Contributed by Lukas
Have you been curious about working with me, but not really sure what that looks like? If so, today's episode is for you! Learn more about working wit...
Episode 179: The Sales Cycle
09 Dec 2024
Contributed by Lukas
Do you ever wonder why some services are easy to book and others aren't? Well, there's actually a reason why this is! I explain it in today's podcast....
Episode 178: Ali Johnson (formerly Ali Acosta) - ACTUAL Estheticians Earning More
25 Nov 2024
Contributed by Lukas
In today's episode I talk to Ali Johnson (formerly Ali Acosta) owner of North County Skin in Encinitas, CA, Face Reality Ambassador, and cohost of the...
Episode 177: Getting Reviews For Your Business
11 Nov 2024
Contributed by Lukas
Do you have a hard time getting reviews for your esthetician business? If so, today's episode is for you. Do you want to work with me? Click here to g...
Episode 176: How To Deal With Judgment In Your Esthetician Business
04 Nov 2024
Contributed by Lukas
Are you afraid of being judged by others in your esthetician business? Do you find yourself regularly judging your clients? If so, today's episode is ...
Episode 175: Is Your Business Unique?
28 Oct 2024
Contributed by Lukas
Are you an esthetician business owner and you feel like there are tons of estheticians around you, and you don't stick out? If so, today's podcast epi...
Episode 174: 3 Reasons You Aren't Selling Products in Your Esthetician Business
21 Oct 2024
Contributed by Lukas
Do you have a hard time selling products in your esthetician business? Are you afraid of being pushy? Do you only make money from services? If so, tod...
Episode 173: Know, Like and Trust
14 Oct 2024
Contributed by Lukas
Have you ever heard the marketing term, "know, like and trust" before? It's a way to build relationships with potential clients. If esthetician busin...
Episode 172: Burnout at An Esthetician Business Owner
07 Oct 2024
Contributed by Lukas
Do you feel so burned out from your esthetician business? You are not alone. I talk to estheticians everyday that are overwhelmed. In today's episode,...
Episode 171: From Almost Quitting Her Business To Loving It Again - Tiffany McCarthy
30 Sep 2024
Contributed by Lukas
Have you ever wanted to quit your solo esthetician business? Do you spend more money that you make? If so, today's episode is for you. I talk to my fo...
Episode 170: Rejection & Being an Esthetician Business Owner
24 Sep 2024
Contributed by Lukas
Do you take everything as rejection in your business? You feel rejected if if you get 3 likes on a post, or you feel rejected if you tell someone abou...
Episode 169: What Is Coaching?
16 Sep 2024
Contributed by Lukas
In today's episode, Brittany talks about what coaching is - How it first changed her life in 2018 - and how she just hired a non business coach and th...
Episode 168: From $0 to Multiple Six Figures in 3 years - ACTUAL Esthetician Earning More - Cecia Ferrin
09 Sep 2024
Contributed by Lukas
In today's episode, I talk to Cecia Ferrin, owner of CC Skin Studio in AZ. On Instagram: @ccskinstudo Cecia is a former client of mine who has built ...
Episode 167: The Personal Growth Journey of an Esthetician Business Owner
02 Sep 2024
Contributed by Lukas
In today's episode I talk about how owning your own esthetician business is a crash course into personal growth. The challenging parts of being an est...
Episode 166: The Daily Journaling to 100k (Part Two)
26 Aug 2024
Contributed by Lukas
There are many aspects of building a 100k+ esthetician business. One is building connections with people, marketing, and perfecting your skills. The o...
Episode 165: My Path to 100k in Revenue in My Solo Esthetician Business (Part One)
19 Aug 2024
Contributed by Lukas
I'm so excited to tell the behind the scenes - in more detail than I ever have publicly before - about my esthetician journey. About how it lead to op...
Episode 164: The Right Content For You with Samantha Siffring
12 Aug 2024
Contributed by Lukas
In today's episode, I talk to my personal coach and business mentor, Samantha Siffring. Among many of her talents, Samantha is a marketing expert and ...
Episode 163: Hating Social Media as an Esthetician Business Owner
05 Aug 2024
Contributed by Lukas
Do you hate social media? Do you feel like you're "not good at it" or "it's not your thing?" If so, today's episode is for you. Do you want to work wi...
Episode 162: Embracing Discomfort
29 Jul 2024
Contributed by Lukas
Do you feel like it's really hard to post on social media and network for your business because it's so uncomfortable? If so, today's episode is for y...
Episode 161: The Reason You Aren't Booking New Clients
22 Jul 2024
Contributed by Lukas
Do you feel like you have tried every strategy, and you still aren't getting booked? If so, today's episode is for you. Do you want to work with me? C...
Episode 160: Working with Influencers & Networking - ACTUAL Estheticians Earning More - Brittany Wood
15 Jul 2024
Contributed by Lukas
Do you have a hard time networking and telling people about your business? Do you want to work with local influencers but don't know how to get starte...
Episode 159: Talking to People About Your Esthetician Business
08 Jul 2024
Contributed by Lukas
Do you feel like it's super awkward or hard talking to people about your Esthetician business? Do you feel shy, overwhelmed or a afraid of being j...
Episode 158: Reinvesting Product Sales Money
01 Jul 2024
Contributed by Lukas
So often we sell products to our clients and then it's time to order more and we don't have the money. If you are in this situation, this epis...
Episode 157: The Summer Slump
24 Jun 2024
Contributed by Lukas
Does your esthetician business slow down in the summer? It can feel like a lot and can create panic and scarcity. If that's the case for you, toda...
Episode 156: Not "Doing Enough"
17 Jun 2024
Contributed by Lukas
Do you ever feel like you're not doing enough in your esthetician business? Does it feel like marketing and putting yourself out there is always o...
Episode 155: Self Evaluation
10 Jun 2024
Contributed by Lukas
One of my best business tools in self evaluation or business evaluation. It's the ability to look at what is working and what isn't working in...
Episode 154: The Power Of Perseverance
03 Jun 2024
Contributed by Lukas
One of the key requirements of being a small business owner is perseverance. But what if no matter how much you persevere, you still feel stuck in you...
Episode 153: Overcoming Doubt
27 May 2024
Contributed by Lukas
Do you have doubt in yourself and/or in your skills as an esthetician? Do you doubt your business will work and you feel like you'll never figure ...
Episode 152: A Strong Business Foundation
20 May 2024
Contributed by Lukas
Is your business not making money? If so, it's likely you are missing one (if not all three) of the these business foundations. Book a free Dis...
Episode 151: An Easy Way To Sell
13 May 2024
Contributed by Lukas
Do you feel like no matter what you do, you have a hard time selling higher priced services and products? Do you feel like it's so much money and ...
Episode 150: From 6k to 13k Months - Olivia Murray - Actual Estheticians Earning More
06 May 2024
Contributed by Lukas
In today's episode, I talk to Olivia Murray who grew her solo esthetician business from 6-7k months in October 2023 to 13k months in April 2024. O...
Episode 149: {a personal story} my postpartum experience
01 May 2024
Contributed by Lukas
In honor of today, (first Wednesday in May) being Maternal Mental Health day, I talk about something that I struggled with personally after having my ...
Episode 148: Difficult Clients
29 Apr 2024
Contributed by Lukas
Do ever have clients that are difficult? Maybe they are always late, or always rescheduling and then frustrated that they can't get in? If so, tod...
Episode 147: Esthetician Business Debt
22 Apr 2024
Contributed by Lukas
Do you have debt in either your esthetician business or personal life? Or maybe both? If so, you are not alone. In today's episode Brittany is goi...
Episode 146: Education and Earning Money
15 Apr 2024
Contributed by Lukas
Do you value education in your business? Do you feel like you don't have the right education, so that's why you aren't making money? If so...
Episode 145: Problem Solving
08 Apr 2024
Contributed by Lukas
Do you feel like you panic if your client has a reaction to a product or a service? Do you not know how to get your client to use their homecare? If s...
Episode 144: Skincare + Investment
01 Apr 2024
Contributed by Lukas
Do you ever feel like talking about skincare being an "investment" can be a turn off for your potential clients? If so today's podcast i...
Episode 143: David Valenzuela & the Microbiome from WISH Skin Health
25 Mar 2024
Contributed by Lukas
In today's episode, we have such a treat! We have David Valenzuela the CEO of WISH Skin Health to talk about the microbiome of the skin. This podc...
Episode 142: The Most Generous Interpretation
18 Mar 2024
Contributed by Lukas
In today's episode, I'm going to walk you though how to reframe aka have the "most generous interpretation" of frustrating things th...
Episode 141: When No One Cares About Your Posts
11 Mar 2024
Contributed by Lukas
Social media can be so hard and discouraging. It feels like so much work to get a post out, and then it falls flat. In today's episode, I talk abo...
Episode 140: Three Ways to Stop Working 24/7
04 Mar 2024
Contributed by Lukas
Do you feel like you are always working in your business? You have a constant to do list, always worrying about your business? If so, today's podc...
Episode 139: Why You Need To Take a Profit In Your Business
26 Feb 2024
Contributed by Lukas
Do you take a profit in your esthetician business? If not, today's episode is for you. I talk the three reasons why it's so important to take ...
Episode 138: Marketing Mistakes
19 Feb 2024
Contributed by Lukas
Do you feel like you post the same things over and over again on social media, and you aren't getting any bookings or engagement? If so, today'...
Episode 137: The Vulnerability of Marketing
12 Feb 2024
Contributed by Lukas
Do you feel super vulnerable every time you post on social media? Does it prevent you from showing up? If so, today's episode is for you. Book...
Episode 136: Niching is Boring
05 Feb 2024
Contributed by Lukas
Are you afraid to niche down in your business because you get bored easily? Or, have you already niched down and feel like you need to add something t...
Episode 135: You Don't Get Paid By The Hour
22 Jan 2024
Contributed by Lukas
Recently I held a workshop and one of the estheticians was talking about how she didn't feel that raising her prices was fair because the client d...
Episode 134: Being At The Top Of Your Client's Budget
15 Jan 2024
Contributed by Lukas
In today's episode I share three ways I always ensured I was at the top of my client's monthly budget - and how you can apply them to your bus...
Episode 133: Doing Something Different (+ my word of the year for 2024)
08 Jan 2024
Contributed by Lukas
Are you trying to grow your business but no matter what, it feels like nothing works? If so, today's episode is for you. I break down the key chan...
Episode 132: Your Accomplishments in 2023
01 Jan 2024
Contributed by Lukas
Today's episode I give you a pep talk going into 2024. No matter how much money your business made in 2023, I talk about how to propel yourself in...
Episode 131: Three Things I Teach My Clients
18 Dec 2023
Contributed by Lukas
For my last episode of 2023, I wanted to talk to you about the three things I teach my estheticians clients and why it's so important for you to l...
Episode 130: Connecting with Clients
11 Dec 2023
Contributed by Lukas
Do you feel confused about how to connect with clients in a authentic way? Then this episode is for you! Thank you so much for listening to this podca...
Episode 124: Your Strategic Business Plan
06 Dec 2023
Contributed by Lukas
Most of my clients fall into one of the three groups: 1. you do alllll the esthetician services and don't have a niche. 2. you have a niche, but...
Episode 126: "Specials" in Your Business
06 Dec 2023
Contributed by Lukas
Do you have packages, discounts or monthly specials in your business? Are you not sure if it's profitable? I get it. If so, today's episode i...
Episode 127: How to Pivot In Your Business?
06 Dec 2023
Contributed by Lukas
Do you want to make a pivot in your business? Maybe drop a service or speciality. Maybe do something completely different? It can tricky to do, and y...
Episode 128: Three Reasons Your Aren't Making Money In Your Biz
06 Dec 2023
Contributed by Lukas
Do you feel like you're doing all the things you're supposed to do, but you're still not making money? If so, today's episode is for ...
Episode 129: Navigating Esthetician Trends
27 Nov 2023
Contributed by Lukas
Do you ever feel like there's always a new modality or skincare line you have to have in your business? In today's episode, I walk you through...
Episode 125: Looking At Your Numbers
30 Oct 2023
Contributed by Lukas
Does looking at your business numbers totally terrify you? If so, today's episode is for you. I walk you through what numbers are important to kno...
Episode 123: Estheticians Earning More - Megan Wade
16 Oct 2023
Contributed by Lukas
Meet Megan Wade, owner to Simply Sugaring in Lafayette, Indiana. She grew her sugaring business from barely being able to pay her bills to a multiple ...
Episode 122: Selling Skincare Without Being Salesy
09 Oct 2023
Contributed by Lukas
Do you know you should be selling skincare products to your clients but you're afraid of coming across as pushy or salesy? If so, today's epis...
Episode 121: Overwhelming Clients
02 Oct 2023
Contributed by Lukas
Do you ever feel like you overwhelm your clients with information? But, don't know how to tell them what they need to know without going into the ...