Event Marketing: Redefined
Episodes
Ep 4 | Designing bad ass immersive brand experiences with Chief Creative Officer Jeff Ocasio
28 Sep 2022
Contributed by Lukas
Everyone craves creativity and wants incredible design, but how does creativity really come about for a project? But more importantly, once you get th...
Ep 3 | Brand Activation Review of the American Express US Open Sponsorship with Mollie Stahl
21 Sep 2022
Contributed by Lukas
Sponsorships AND brand activations have to be customer centric. Why? We need to understand why the customer is there, what they need, what they value,...
Ep 2 | Event Marketing Redefined World Premiere
14 Sep 2022
Contributed by Lukas
Introducing the world premiere of Event Marketing Redefined!Face-face marketing is not taught. Brands create events based on what they want, instead o...
Ep 1 | Breaking down Gym Sharks incredibly successful brand activation in London with Mollie Stahl
07 Sep 2022
Contributed by Lukas
People often think of brand activations as complex, multi-faceted affairs that require a lot of planning and coordination. But the truth is, they can ...
Introducing Event Marketing Redefined
15 Aug 2022
Contributed by Lukas
Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-fa...