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Everyday Business with Aidan Donnelly

55: Una Herlihy and Rebekah Brooks, The Indie List

26 Jun 2025

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In the shifting landscape of modern work, freelancing has become a global movement. While digital marketplaces connecting businesses with freelance talent are emerging worldwide, Ireland has its own distinctive answer: The Indie List. Born during the uncertainty of the 2020 pandemic, what founders Úna Herlihy and Peter McPartlin created, has grown into a sophisticated talent platform hosting over 1,500 marketing freelancers that has channelled more than €5M directly to independent professionals across Ireland. The Indie List has now entered an exciting new chapter with a refreshed leadership team. Úna Herlihy continues as co-founder and CEO, but is joined by Rebekah Brooks as Managing Director, bringing new energy and vision to the company's ambitious plans. Úna Herlihy is a marketing strategist, entrepreneur, and champion of independent talent. With a career spanning over three decades across agency and consultancy roles, she has helped countless businesses successfully navigate the evolving marketing landscape. Rebekah Brooks is a seasoned entrepreneur with over 25 years of experience, having founded three successful businesses spanning SaaS and marketing agencies. Her entrepreneurial mindset and growth-focused approach make her the ideal leader to guide The Indie List through its next phase of expansion. This is the 55th episode in the Davy podcast series ‘Everyday Business with Aidan Donnelly’ with special guests Una Herlihy and Rebekah Brooks, The Indie List.

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