I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place.In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.Topics covered:The definition of a value propositionThinking about people first and understanding what they wantExamples of value propositionsThe three mistakes businesses make with their value propositionUnderstanding how people see your business in order to understand your value propositionWhy the value proposition is in the eye of the beholderThe first step to defining your value propositionEnsuring you able to deliver on your value propositionThe importance of keeping what you do simple to understandWhy you should consider the most unique thing that your business doesResources mentioned:Use FYICrazy EggKissmetricsCategory Creation: 4 Reasons to NEVER Do It***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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