I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Marketing channels come and go, but email is, for the moment, here to stay.My guest today will tell you how to use emails to increase customer retention and establish trust.This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn.Topics covered:Why email will still be relevant in 5,10, and 50 yearsHow customers can be your “free marketing team”How to segment your customers for surveyWhy customer research is the foundation of great email campaignsThe top 3 questions Val asks in customer surveysSigns that you need an onboarding and retention email sequenceWhy you should check-in with customers from time to timeWhy onboarding sequence is an excellent place to put a referral/affiliate programResources mentioned:André Chaperon: How to Send Emails w/ 83%+ Open RatesFix My ChurnPodiaBufferStripeInVisionAppCuesHow To Use Jobs To Be Done to Read Your Customers’ MindsHow to Use the Jobs-To-Be-Done Framework to Create Better ProductsDripQuickBooksFreshBooksCustomer.ioOutdoor VoicesKlaviyoNeil PatelThe Jobs-to-be-Done HandbookEmail Marketing RulesNonviolent CommunicationVal Geisler’s website***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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