I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.Topics covered:The reason why the only difference between most companies is the logoHow differentiation can be achieved by one strong thing or a combination of lots of smaller thingsThe consequences of sameness in your businessWhich differentiations are not worth the investmentHow to define a position in the marketWhy you want to attract a certain group and repel anotherUsing differentiation to give potential customers a reason to choose youThinking actively about how you are influencedResources mentioned:CXL InstituteCopytestingOptimizelyVWOConvert.comSiteGainerDifferentiate or Die - Jack Trout and Steve RivkinPositioning - Al Ries and Jack TroutObviously Awesome - April DunfordPlay Bigger GainsightCodeacadamyLinkedin LearningUdemyReforgeHotjarAhrefsWhiteboard FridayMozSEMrushBasecampDriftSquadcastHow Brands Grow - Byron SharpMonday.comCrunchbaseTrelloAirtableAsanaClickupRoad Less Stupid - Keith J Cunningham22 Immutable laws of Marketing - Al Ries and Jack TroutThe Brand Gap - Marty NeumeierZag - Marty NeumeierBrand Flip - Marty NeumeierCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Branding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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