I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.Topics covered:Why most companies struggle to develop a system for attracting leadsThe costly mistake marketers make when it comes to their website designHow auditing is the first step new marketers should take in demand generationThe unexpected reason why promotion is the last thing you should think aboutWhy small teams should go after key objectives vs. individualsWhat marketers miss when it comes to communication and small winsHow we set expectations along the customer journey and why they matterWhy we need to become comfortable with video and public speakingResources mentioned:SaaS Monetization - Episode 24 with Patrick CampbellDan MoyleToastmastersDale Carnegie - Public Speaking TrainingPatrick Campbell: ProfitWell BlogPatrick Campbell: Price Optimization Blog@mvolpe - Mike Volpe on TwitterSales experience for marketers book or another podcast episode@JeanneHopkins - Jeanne Hopkins on TwitterJeanne Hopkins on LinkedInMarketing vs. Communications: The Surprising DifferenceBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related