Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing.And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuableTopics covered:Defining the voice of your customerUsing VoC to shape your copyDigging into the raw and messy elements of customer researchBeing smart about customer surveysThe value of VoC when done the right wayTips for creating more enticing customer surveysFiltering negative responses in order to write positive copyHow your mental state can impact your copywritingResources mentioned:Value Proposition: What Is It And How To Create OneKantanRespondlyBufferAT&TBase CRMConversion Excel InstituteHotjar3 Steps to Write Copy That Converts with Joanna WiebeCourseraJohns Hopkins University at CourseraNgram analyzerMechanical TurkTaskArmyExcel Pivot TablesPet DoorsCopy HackersLunaMetrics blogNarrative Design: Craft a Story Using Conspiracy Principles***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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