Show notes
If you’ve listened to the last couple of shorty episodes, you’ll know we’ve been talking about structure. What should be on your website. What can go. And how clarity does far more work than cleverness.
So today, I want to talk about what often happens next. Once your website is clear, calm, and coherent, something interesting starts to happen. Sales begin to trickle in. Enquiries land in your inbox. Commissioners get in touch. Brands reach out. Often quietly, often weeks or months after someone first visited your site.
Your website is always working in the background, even when you don´t think anything is happening.
KEY TAKEAWAYS
Curators, collectors, commissioners, art advisors. They don't always announce themselves when they're browsing, but they browse repeatedly, and your website is where momentum turns into confidence
Most people don't land on your website necessarily ready to buy. They arrive curious. Your website's job at that moment is not to persuade it's to reduce friction, clear work, clear information, clear invitations enable people to find out more.
When a public art commissioner lands on your site, they’re not just thinking “Is this interesting?”—they’re scanning for proof you can deliver at scale: images that show your work in the world, a handful of clearly documented projects, and obvious next steps to contact you.
Available works pages often outperform full e commerce shops. They feel human. They feel conversational. They invite inquiry rather than demanding commitment.
BEST MOMENTS
“Your website is not just selling artwork, it's selling readiness, readiness to be commissioned, readiness to work at scale, readiness to collaborate with brands or institutions.”
“If someone has to hunt for how to engage you, they often won't, not because they're not interested, but because friction kills intent.”
“If you are open to collaborations, say so.”
EPISODE RESOURCES
1st episode of the Artist´s website series - https://podcasts.apple.com/gb/podcast/why-artist-websites-still-matter-and-how-to-make/id1709105337?i=1000751657709
Lakwena episode - https://podcasts.apple.com/gb/podcast/in-between-worlds-lakwena-maciver-s-journey-through/id1709105337?i=1000739050767
Marianna Simnett episode - https://podcasts.apple.com/gb/podcast/embracing-the-unconventional-marianna-simnett-on/id1709105337?i=1000658388496
HOST BIO
With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She has sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.
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