Your child's data profile doesn't start when they get their first phone. It starts before they're born, the moment a parent emails a gynecologist or visits a fertility clinic website. That's the core argument behind Born Private, Proton's new initiative that lets parents reserve an email address for their child at birth, anchoring their digital identity in a privacy-preserving ecosystem before the profiling machine gets started. Craig Smith sits down with Eamonn Maguire, Engineering Director, Machine Learning & AI at Proton, who has spent his career at the intersection of data, security, and visualization to explore what's really happening to our data and what, if anything, we can do about it. The conversation covers the mechanics of how just three email sign-ups can allow Google to infer your age, politics, and religion; why OpenAI and Anthropic have shown "not much regard for the law" when it comes to training data and copyright; and why social media platforms are operating like unregulated gambling companies - engineering addiction with no structural incentive to stop. It's one of the most grounded, specific, and genuinely alarming conversations about digital privacy you'll hear, and it ends with a simple, actionable proposition: privacy should be a decision you make at birth, not a problem you try to solve after the damage is done. Subscribe to Eye on A.I. for weekly conversations with the people building and deploying the future of AI.

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“What did the council decide on item 42?” — answered with the speaker and the moment.