AWP: Sales, Conviction, and the Patient Journey

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Recorded08 Jul 2026

Publisherfeed.podbean.com ↗

Handlerec:19224642

Show notes

Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.

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“What did the council decide on item 42?” — answered with the speaker and the moment.