The AWP: The Sales Mindset Every Comprehensive Optometrist Needs

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Recorded25 Jun 2026

Publisherfeed.podbean.com ↗

Handlerec:19058303

Show notes

After listening to Dr. Chris Wolfe’s discussion on the dangers of becoming a specialist at the expense of comprehensive care, Aaron explores a different challenge facing optometry: the reluctance to embrace sales. Drawing on Daniel Pink’s To Sell Is Human, he argues that ethical selling is simply helping patients trade time, money, effort, and trust for a better outcome. Through real-world examples, from contact lenses and IPL to restaurant servers and his own dentist, he explains why conviction, communication, and trust often matter more than clinical knowledge alone, and why becoming a better communicator may be one of the most valuable skills any healthcare professional can develop. Chris Wolfe Podcast: The Danger of the Specialist to the Comprehensive Optometrist (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000773685759) ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

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