Instead of chasing scale, the Witte family leaned into trucking, building a nationwide refrigerated logistics company. Then in the mid-2000s, they made another shift—this time back to cattle, but with a completely different focus: quality over quantity. Today, Witte Beef Co. is built around producing Prime-grade beef comparable to top steakhouses across the country—while maintaining control over nearly every input along the way. In this episode, we cover: The history of the Witte family operation from the 1940s to today Lessons learned from scaling up—and scaling back Why they shifted from commodity cattle to premium beef production How feeding, genetics, and environment impact marbling and taste Their monoslope barn system and low-stress cattle philosophy Growing 90%+ of their own feed and controlling input costs The finishing vs. breeding program strategy How trucking and logistics tie into their overall business And what it takes to build a vertically integrated, quality-focused beef brand This is a masterclass in adapting to markets, controlling your system, and building a premium product in agriculture. www.johndeere.com Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.