Pia Mance Founder of Heaven Mayhem on Building a $10 Million Dollar Brand
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What is the main topic discussed in this episode?
Hello and welcome back to Fashion Founders the Podcast. My name is Victoria Smith, and this week I'm joined with Pia Mance, the founder of Heaven Mayhem. This episode officially kicks off season five of the podcast, and I feel like it's the best time to do it in September during New York Fashion Week. Just a couple weeks before we filmed this, Vogue Business did a feature article on Heaven Mayhem announcing that they hit $10 million in sales in just three years. And Pia Dives into how she started with $900 handmaking jewelry on her bedroom floor to creating a $10 million go-to accessories business. And you can very much tell that she's nowhere near done yet and reaching Heaven Mayhem's potential. And she shares some really exciting announcements.
Something I really appreciated during this interview was how honest and transparent Pia was. She wasn't over-glamorizing being an entrepreneur. Or working in fashion. She was very honest about the real hard work that goes into it and how things can look great on social media. But in real life, she's also just figuring it out as she goes along, building her business. She truly has amazing advice to share for business owners, especially in marketing with her background as an influencer. She really has an intuitive eye for what works with gifting, content, and events. We also cover how to go about a partnership. Whether you're a brand that wants to collaborate with Heaven Mayhem or someone looking to network or find a job at Heaven Mayhem, Pia talks about what actually gets her attention in an email and the do's and don'ts of reaching out to founders.
I also have to say, these are now some of my favorite earrings that I own. I'm wearing these gorgeous wine earrings. In the podcast, and I truly think they're gonna be my go-to staple for the entire fall. And something that I think if I'm wearing like a plain white t-shirt, now all of a sudden I'm in an elevated outfit. And I so appreciated the transparency that she came to this interview with. I'll let her take it from here. So let's get into the episode. And this week's spotlight is on Bed, a sleepwear brand created to elevate one of the most essential rituals we all share: bedtime. Bed was Founded by best friends Brooke and Amy, whose early careers as the first two employees at a high-growth fashion tech startup were defined by long, grueling weeks that always ended the same way: collapsing into bed.
Those late nights sparked a bigger idea. When they later moved to Paris for their masters, they took that shared passion for comfort and design and turned it into a brand dedicated to making bedtime feel elevated. The result is sleeper that feels indulgent. It looks effortlessly chic and moves seamlessly from pillow to pavement. Their signature set is crafted in Zadin designed to adapt to you. Cinchable sleeves that stay out of the way during your skincare routine, and adjustable pant legs you can style long for lounging or rouche up when you're on the move. Comfortable enough for bed, stylish enough for the street. At its core, bed is about turning sleepwear into more than just a routine. It's about creating a lifestyle where comfort, style,
And self-care belong together. You can discover more at bedsleepwear.com and follow along on socials at Maison Bed Sleepwear. That's M-A-I-S-O-N. And just for the podcast listeners, enjoy 10% off your first order with code in all caps founder 10. I think as you can tell from the pictures here, these look actually luscious to fall asleep in. And I was definitely one of those people before that would go to bed. In like an old camp t-shirt and some random pair of shorts that I had. And I really didn't put a lot of effort into a nighttime routine. And my sleep 100% suffered. And then really only in the past year, I started getting like matching sleep sets and just really cute pajamas. And it makes going to bed more fun.
I've also just really noticed that a trend I've been seeing, not only in fashion. but also health, wellness is sleep as a luxury and really indulging in it as a ritual that you really love and design just for you.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:05–6:51
2
How did Pia Mance turn $900 of handmade jewelry into a $10 million accessories brand?
6:51–15:16
3
What were the early days like for Heaven Mayhem and how did the business grow from a bedroom floor?
15:16–21:22
4
How did Heaven Mayhem decide on its first product drops and scale production?
21:22–28:35
5
What marketing tactics does Pia use to make her brand feel organic and authentic?
28:35–35:53
6
How does Heaven Mayhem approach collaborations and partnerships with other founders?
35:53–37:19
Speakers
1 identifiedMore from Fashion & Founders The Podcast
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