289. You're Networking Wrong (What to Do Instead) with Danielle Robay

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Financial Feminist 51 min 3 speakers 8 chapters transcribed 2 months ago
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What is the main topic discussed in this episode?

Tori Dunlap 0:00
I know you, you're ambitious.

Why do ambitious women network constantly but still not earn more?

Tori Dunlap 0:01
You're trying to find the right person to talk to. You're trying to network while also hating the word network. You're going to events, you're sending DMs, you're buying coffees, and maybe it's not really working out for you. Today, we're talking about why. And before you hit send on that, can I prick your brain email, please, for the love of God, listen to this episode. Danielle Robay is someone I absolutely love and is one of my good friends. And it's funny because our friendship started in a work relationship. She was a guest on our show. I had never met her before. And that's kind of the whole point of today's episode. She's a TV host, journalist, the host of Question Everything on iHeart Podcasts, co-executive producer of Bookmarked alongside Reese Witherspoon, and a Gloria Steinem fellow.
Tori Dunlap 0:41
No big deal. She has spent over 8,000 hours in professional conversation and has turned curiosity and connection into an actual career. The first time Danielle was on the show, we talked about asking better questions and becoming the most interesting person in the room. And I highly recommend listening to that episode because today we're talking about how to turn relationships into your next career, your next business, or your next friendship opportunity and what to stop doing immediately if you actually want to earn more money. And also, I'm going to ask something of you today. I need you to send this episode to another woman in your life, especially someone who is in transition, who is graduating college, who is changing careers, who's trying to get that business off the ground.
Tori Dunlap 1:22
Because this information is so good. And I have seen firsthand how it has the ability to absolutely change the trajectory of someone's life and career. Do not gatekeep this episode because when one of us gets ahead, we all do. So let's get into it. But first, a word from our sponsors.

How did Danielle’s relationship to networking change as her platform grew?

Tori Dunlap 1:42
This podcast is brought to you by Squarespace. One of the things that so many business owners believe they need is a custom bespoke website that they have hired somebody to code for them. And I'm here to tell you that, yeah, you need a website that's functional and beautiful, but you don't need to pay somebody to code. This is where Squarespace comes in. When I first started her first 100K, I turned to Squarespace. They were the first investment I ever made in our business to start and grow. And they had so many incredible tools baked in. You can buy domains on Squarespace. They have SEO tools that you can use to get seen. And they have cutting edge design tools that don't require you to know anything about code.
Tori Dunlap 2:18
Head on over to squarespace.com for a free trial. And when you're ready to launch, use offer code FFPOD to save 10% off your first purchase of a website or domain.
Tori Dunlap 2:42
So Danielle. Yes. Why do so many smart, ambitious women network constantly, but still not make any more money?

What makes a bad networking ask and how do you craft a better one?

Danielle Robay 2:50
This is such a good question. And I actually have a very simple answer. So I'm going to start by telling you what networking is not before I tell you what it is. Networking is not transactional. It should not feel forced. And networking is really three easy things. The first is asking more and better questions. The second is listening deeply. And the third is playing the long game. And we can get into that more. But I think the long game is where people get tripped up. The more that you show up as your consistent, authentic self... add value, share without asking for something in return and keeping score. The more you build trust, which then builds reputation, and then opportunities will quite literally show up at your doorstep without trying and friction and all the stuff that you just mentioned.
Tori Dunlap 3:38
So you have been on Financial Feminist many times now and are a good friend of mine. Love your pot.

Why does the ‘why’ matter more than the ‘how’ when building relationships?

Tori Dunlap 3:44
Thank you. Love yours. You were talking about how to ask better questions and build real relationships. Yeah. Since then, you have scaled your platform. You've joined iHeart. You host the Reese's Book Club podcast. You have this whole new level of influence.

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