Founder's Story

The Talent Manager: 'Gen Z Doesn't Know Brad Pitt—But They Know Every TikToker' | Ep. 293 with Devain Doolaramani Founder of Friends In Reality

18 Dec 2025

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Devain Doolaramani shares how Friends In Reality evolved into a next-generation digital talent management company, representing elite creators like Brooke Monk while helping creators transition from brand deals to long-term, scalable businesses. Drawing from years inside the creator economy, he explains why digital creators have replaced traditional celebrities in the eyes of younger audiences and how that shift is reshaping marketing, commerce, and influence. Key Discussion Points Devane breaks down how celebrity has shifted from red carpets to phone screens, explaining why Gen Z recognizes TikTokers and YouTubers more than traditional actors. He shares why creators don’t need massive followings to launch successful products—only a deeply connected core audience—and why trust is built through engagement, not fame. The conversation explores the two-year process of building Brooke Monk’s upcoming product, emphasizing quality, storytelling, and patience over rushed launches. Devane also reveals how creators should think like operators, not influencers, expanding beyond platforms into real businesses. He closes by explaining why LinkedIn has become an unexpected but powerful channel for creators to build credibility, partnerships, and long-term value. Takeaways Creators are businesses, not just personalities. Trust and community drive sales more than audience size. The best creator brands come from products creators genuinely use. Digital talent has surpassed traditional celebrities in influence for younger generations. Long-term success comes from thinking beyond platforms and building real companies. Closing Thoughts This episode highlights a quiet but massive shift happening in real time: creators are no longer just marketing tools—they’re founders, operators, and brand builders. As Devane shows, the future belongs to those who treat influence as infrastructure, not attention, and who build with intention rather than chasing quick wins. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The Talent Manager: 'Gen Z Doesn't Know Brad Pitt—But They Know Every TikToker' | Ep. 293 with Devain Doolaramani Founder of Friends In Reality

This episode hasn't been transcribed yet

Other episodes from Founder's Story

The Truth About Founder Wealth | Ep 302 with Julian Metcalfe Founder of Pret a Manger and itsu

Why Applying for Jobs Is a Waste of Time (And What Actually Works Instead) | Ep 301 with Julia Arpag Founder of Aligned Recruitment

The Testosterone Myth That’s Costing Men Years of Their Lives | Ep 299 with Shalin Shah CEO of Marius Pharmaceuticals

The Founder Who Turns Your Body Heat Into Healing Light: 'It Goes 2 Inches Deep' | Ep 295 with Seth Casden Founder of Hologenix

Side Hustle With a Heart: How One Founder Makes Giving Frictionless | Ep 289 with Stuart White Founder of We Are Our World

He Found $500B Hidden in Healthcare Waste — And Built the AI to Fix It | Ep 283 with Raheel Retiwalla Co-Founder and Chief Product Officer at Boost Health AI

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