Founder's Story

What COVID Exposed—and DealMagik Fixed—for Local Businesses | Ep 265 with Pavitra Anakru Founder of DealMagik

01 Oct 2025

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Pavitra describes commuting from New Jersey to New York before remote work existed, holding client meetings while deciding whether to miss a school play, and starting her first company in 2008 when Wall Street was on fire. She didn’t set out to be a CEO; clients from a collapsing firm pulled her into entrepreneurship, and a former CFO wrote the first check. Years later, COVID grounded her flights and exposed how fragile main street really was. A talk with her hairdresser—a friend and mother in her son’s circle—revealed the gap: local merchants were juggling siloed tools while big-box stores thrived on integrated tech. DealMagik was her answer: unify the messy stack and give mom-and-pop shops enterprise-grade capabilities without enterprise-grade pain. Key Discussion:Pavitra reframes “mom-guilt” as an incomplete story: presence matters, but so does modeling problem-solving at home. Her son, now a PhD student, grew up in the spillover of dinner-table debriefs about customers, product choices, and resilience; that, she says, was its own kind of presence. She walks through the real leap from employee to owner: writing every check yourself, discovering that scaling requires constant storytelling and sales, and learning that credibility in SMB land is won delivery by delivery, not pitch by pitch. As an immigrant founder, English wasn’t her first language, and she names the cultural and linguistic adjustments that fed years of self-doubt. The antidote was curiosity—the habit of asking how trades settle on Wall Street and, later, how salons, florists, and restaurants actually run their days. Curiosity led to competence; competence quieted the doubt. On AI, she’s optimistic: technology will change jobs, shorten the week, and rewire work, but it will also open new doors if we choose to walk through them. For founders considering a leap, she offers a grounded rule: get to the basics of the problem, solve it in small circles, and let trust compound. Takeaways:Ambition and family aren’t opposites when you bring your learning home. The difference between corporate and founder life is owning every line item and every outcome. Local business tech doesn’t fail for lack of tools; it fails for lack of integration and trust. Curiosity is a founder’s renewable energy; self-doubt loses to evidence. The future of work will be different not just in tools but in tempo—and platforms like DealMagik show how that future can reach the corner shop as surely as the Fortune 500. Closing Thoughts:Pavitra’s story isn’t a victory lap; it’s a field manual. She built through crisis twice, turned guilt into grit, and is now arming small businesses with the rails they lacked when the world shut down. If you want to see what practical optimism looks like, watch where DealMagik shows up next—and who it keeps in business. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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What COVID Exposed—and DealMagik Fixed—for Local Businesses | Ep 265 with Pavitra Anakru Founder of DealMagik

This episode hasn't been transcribed yet

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