He quit Apple to sell honey jars and learn sales | Ep- 64
episode
Funds and Founders: Untold Journeys Behind Their Breakthroughs
1h 0m
1 speaker
8 chapters
transcribed 13 days ago
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What motivated the guest to quit Apple and start selling honey jars?
Where I s hear so many people saying, I build this, the product is great, but I'm like who told you they want this? Like you could have built the best product in the world. But if no one cares about it or if it doesn't solve someone's problem where they're willing you to pay you for it because I feel like that's a big thing about entrepreneurship which is there's not a lot of validation unless you like hit it on the head and like you have the perfect idea and you're scaling and everything. I wanna say that after Ben Shorts comes on for like India now. But they basically did headline. Like they turned news articles into like the five second headlines and it became a feed just to like read news. They ballooned from like zero to sixteen million users really fast.
I don't know what they're at right now, but pretty big app.
I aligned with more of like authentic content creation, so I don't wanna put out There's gonna
be human in the loop, even though it's semi-automated.
Build a personal brand on LinkedIn because that's how I was able to to get all my customers
if Hey guys. Welcome back to Funds and Founders. We have Suk on today. He's had an extensive career as a dev across various companies. I'm not gonna go and name all these. And I wanna say we met Jan of last year at OD, one of the on deck cohorts where you were giving a couple talks. What struck me was you mentioned you had worked on 31 ideas and you're on to the next one, right? So I just wanted to dive into that. Why don't you give a quick quick intro into to the audience of sort of your background and your journey so far and then we'll head into it from there.
Um, hey everyone, so I am a developer from Toronto. I've worked at uh IBM and Apple and a couple other places as well. But I was never a good employee. Like I would always have like side products being built out, just like an itch that I've always had. The thing with like the the number of projects really is I always have uh like every technical developer, you would like come up with an idea, you build it out, and then you're like, Okay, how do I sell it? And I would just never have the answer. So I did this like, you know, twenty eight, twenty nine different times. Eventually it was like I need to stop doing this and learn how to sell because I clearly know how to code. And then the last part of my for the last couple of years now, I've been really like just hungry about learning sales skills and like founder led the sales, uh social, like what kind of works there.
So I'm like a mix of like technical, but like very s somebody who can sell as well. And I kinda want everybody, tech founder, to have that skill.
Hundred percent. Yeah. It's so it's one of those things where I s hear so many people saying, I build this, the product is great but I'm like, Who told you they want this? Like you could have built the best product in the world. But if no one cares about it or if it doesn't solve someone's problem where they're willing you to pay you for it, what is the point of that kind of software?
Yeah, and and it's not even a product, right? Because a product should actually have a user on the other side. If it's a it's a software, I guess it's like a lines of code is what it really is. Yeah. But that's pretty funny. I hear that all the time. And I I get into that sort of motion as well, which is like, I think at the beginning I did user interviews and I think I want to build this and I build this out and I'm like, Oh, it's beautiful, but
Like nobody wants to use it. Taking a quick step back, where would you say your journey started, your entrepreneurial journey? W would there be a moment in time where you could pinpoint and say, you know, that's where I felt like sort of put me on this path, or was it just a gradual shift?
No, I actually um in grade ten was when I first started coding. I didn't actually know what coding was. My buddy in shop class like pulled up a program. He was writing a po Python program because he was in a computer science class. And the it was very simple.
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Chapters
8 chapters
1
What motivated the guest to quit Apple and start selling honey jars?
0:00–3:46
2
How did the Best Buy Android‑app hack help the guest learn about ad revenue?
3:46–7:56
3
Why did the “Spotify for News” app fail and what was learned from it?
7:56–12:12
4
When should a founder decide to kill an idea and move on?
12:12–16:35
5
How did selling blueberry honey become a hands‑on sales training experiment?
16:35–22:22
6
What are the pros and cons of SaaS versus service‑based business models?
22:22–33:37
7
Why does the guest focus on a $5 K / month rule instead of chasing larger funding?
33:37–44:17
8
Which AI tools (Cursor, Claude, Replit, etc.) does the guest rely on for building products?
44:17–59:54
Speakers
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