James Brewer hacked his way into the founding team | Ep 69
episode
Funds and Founders: Untold Journeys Behind Their Breakthroughs
1h 8m
1 speaker
7 chapters
transcribed 13 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
How did James Brewer go from being Import Yeti’s third user to a co‑founder?
What's one side of entrepreneurship that's lesser talked about that you sort of maybe don't enjoy as much?
As much stuff as you put out there around, hey, you know, we can't do this or we can't do why, you'll always get those questions.
Once it starts making money, it becomes more realistic. There's an actual path. Once you're doing two, three, four, five million dollars a year, it becomes a lot more realistic. So
I immediately changed my entire sales picture to around heavy research, very data driven. Here's how I can actually help your business.
What tools are you using for cold email sales outreach CRMs?
We have overarching goals, overarching projects that we're constantly working on, new tools, new data sets, etcetera.
What's the difference if you want to use big numbers of like before you went data driven to after you went data driven?
We always look at ROI, right? I think ROI is always my number one calculator when it comes to these kind of things. Where did your entrepreneurial journey start? I remember being entrepreneurial
Hey guys, welcome back to Funds and Founders. We have James on today. I have this bit where I say that retention on YouTube is three minutes. So why don't you plug whatever you need to plug right now? We'll plug you again at the end, we'll link everything. Just tell folks who you are, where they can reach out and what you're here about.
Absolutely. So my name is James Brewer. I'm one of the co-founders at Import Yeti. Uh we use import and export data uh to do analysis. There's really three main categories of uh clientele that you'll see from us. Uh first and foremost, if you're in logistics, obviously seeing where containers move, where they go throughout the US, very helpful for all modes of transportation. If you're in purchasing or uh you know buy raw materials overseas, we're a fantastic way to figure out where people are getting goods or to find new suppliers. Uh, especially in current times. That's a pretty big topic for most people. Sort of the third category what we work in is risk analysis. So if you're, you know, somebody who works in finance, somebody who uh needs to analyze, hey, if we go to war with China tomorrow, what happens to the stocks I've invested in?
That's also another area. So how you can find us, importyeti.com. My email is james at importyeti.com. You can use the free version of our website, kind of get an idea what we do. And then we're more than happy to give a free trial out to anybody who emails me or emails the team. mentions this podcast. But thank you for coming on the show.
Of course, thank you for having me.
Yeah.
But what I wanted to get started with and what I like asking everyone is where did your entrepreneurial journey start? When, where, is there a moment in time where you can recollect and say, Hey, that's where this got implanted? I know. I watched a
couple of episodes. I I I came somewhat prepared for that and I tried to think hard about it. And the first time that I remember being entrepreneurial was in elementary school.
Okay.
Me and my buddies would draw like comic books, like just straight up from like original storylines, and we tried to like sell them in elementary school. That got shut down because they were they said, Hey, none of this revenue can go to you. It has to go to school. But that's the first time I can legitimately remember trying to start a business. But I think the full time I fully executed it was actually in college. Um I worked for uh the Crimson Heart Foundation. Um basically Mal Moore was a athletic director at Alabama. He's famous.
Yeah.
What kept you going? What what do you enjoy about entrepreneurship?
Oh man. I think, you know, the beauty of entrepreneurship is you find a problem and you're you say this doesn't have a sol have a solution that fits what I need. That's how Import Yeti started, but that's how I feel most really good businesses start is you are your c own customer. You're somebody who sees the problem. You're like, I want somebody to solve this. I want there to be a tool. You realize that there's nothing in the marketplace that solves that or meets those needs, and so you make it yourself.
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Chapters
7 chapters
1
How did James Brewer go from being Import Yeti’s third user to a co‑founder?
0:00–10:27
2
What cold‑email pitch mistake taught James the real art of selling?
10:27–20:42
3
How does Import Yeti use import/export data to land million‑dollar clients?
20:42–31:09
4
Why is global logistics so inefficient and how can data fix it?
31:09–42:01
5
How did James negotiate a sweat‑equity deal and turn it into real ownership?
42:01–53:50
6
What automation stack saves James 10+ hours a week and how does it work?
53:50–1:04:36
7
What is the North Star metric that drives growth at Import Yeti?
1:04:36–1:08:14
Speakers
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