In this episode of Funds and Founders, we sit down with Moby, a seasoned paid ads specialist who helps startups and established businesses alike accelerate their growth through strategic advertising. Moby shares his journey and dives deep into:Determining the right time to start running paid ads—and why timing is crucialChoosing between Google, LinkedIn, Facebook, and other platforms based on your audienceUnderstanding key metrics like CTR and conversion rates to gauge campaign successCrafting compelling offers, landing pages, and funnels that convertAvoiding common pitfalls and maximizing ROI with a data-driven approachWhether you’re looking to launch your first campaign or refine your existing strategy, Moby’s insights on funnel design, audience targeting, and the art of testing are not to be missed!Timestamps0:00 – Introduction and Moby’s paid ads background1:16 – When is the right time to invest in paid ads?2:36 – Finding product-market fit vs. message-market fit6:09 – The 80/20 of setting up your first paid ads campaign8:36 – Paid search vs. paid social: Key differences and considerations14:03 – Defining search intent and picking the right keywords18:05 – Budgeting for ads and what metrics to watch22:05 – Understanding funnels and lead qualification26:45 – Tracking ROI: Cost per lead, cost per meeting, and RoAS31:30 – Crafting offers and packaging: Why it matters36:55 – Common mistakes to avoid when running ads39:56 – Brand awareness campaigns vs. direct response tactics43:09 – The importance of creative testing and ad copy47:15 – Why landing page experience can make or break conversions50:42 – E-commerce vs. B2B: Ad strategy differences54:03 – Overcoming qualification hurdles with leads56:31 – Final tips to refine your paid ads funnel59:27 – Conclusion and wrap-up

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.