Podcast Description: Welcome back to the "Future of UX" podcast with your host, Patricia Reiners. In this episode, we're joined by the prolific Jeff Gothelf, author of the influential book "Lean UX" and many others. Jeff is not just an author but a fountain of knowledge, channeling his expertise through workshops, consultancy, newsletters, and a strong presence on LinkedIn. Today, our conversation revolves around the pivotal concept of OKRs (Objectives and Key Results). As UX designers, understanding the strategic positioning through goals and key performance indicators of products is essential. OKRs define the success of a product from its inception, and in this enlightening episode, Jeff and Patricia delve deep into what makes an effective OKR statement, its advantages, and the urgent need to transform our approach to goal setting and success measurement. What You'll Learn: The fundamentals of OKRs and their significance in product success. Crafting a compelling objective statement. Discovering and articulating powerful key results. A glimpse into the anatomy of a good OKR statement. The necessity to evolve our methods of goal setting and evaluating success. Key Learnings: The Art of OKRs: Learn the intricacies of writing good objective statements and how to pinpoint impactful key results. Balancing Act: Understand how OKRs aid in harmonizing business goals with user needs without compromising on user empathy. UX Designers & OKRs: Grasp the importance of UX designers in the OKR writing process and how they can influence it for a user-centric approach. Challenges & Benefits: Jeff shares the top benefits of implementing OKRs and the hurdles one might face during its adoption. 👉 Find Jeff Gothelf: Jeff Gothelf on Linkedin Jeff Gothelf Website 📚 Resources Mentioned: ⁠⁠ AI for Designer ⁠⁠Course (Launching in January) 💌 Newsletter ⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠Instagram @ux.patricia⁠⁠⁠ 🐦 ⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠ 🎨 ⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠ 📝 ⁠⁠⁠My UX Design Blog ⁠⁠⁠ 🎥 ⁠⁠⁠Youtube ⁠

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