In this special episode from Feisty Media's Business of Fitness Podcast, host Molly Hurford talks with Zwift’s Kate Veronneau about the upcoming second Tour de France Femmes avec Zwift, what it means for women’s sport, how more companies are entering the world of women’s sponsorship, and how you can use this to your advantage! Why does this matter? Because a rising tide lifts all boats, and the better supported women’s pro racing is, the more women we’ll see coming into cycling and endurance sport… and that’s good for business.Follow us on Instagram:@girlsgonegravel @feisty_media Girls Gone Gravel Website:https://www.girlsgonegravel.com/ Feisty Media Website:https://livefeisty.com/ Support our Partners:Previnex: Get 15% off your first order with code GIRLSGONEGRAVEL at https://www.previnex.com/ Feisty’s Lift Heavy Guide: Get your guide to lifting heavy plus a 4-week training plan at https://www.womensperformance.com/lift-heavy

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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