This week on the show Kathryn and Kristi are chatting with cyclist and marketing guru Jill Nazeer. Jill is the Marketing Director for the Alta Cycling group, the parent company for Diamondback Bikes. Diamondback has been rolling full steam ahead into the world of gravel, and in 2020 they partnered with their sponsored athlete Rach McBride to develop the Eat My Dust gravel scholarship. The goal of the scholarship was to bring more self-identifying female, trans and non-binary folks into gravel cycling, and the winner of the scholarship received a complete gravel rider starter pack including a Diamondback bike. Through this scholarship Jill & Rach’s aim is to lower the barriers of entry for folks looking to be part of the gravel cycling community. They want to make folks of all identities feel welcome in the gravel space. Nominations for 2021 will open in mid-October and can be found on the Diamondback website at www.diamondback.com. Follow @diamondbackbike on Instagram to learn more about the brand and stay up-to-date on all of the great things they are doing in the cycling community. **Support the Girls Gone Gravel Podcast** Joje Bars: get 15% of with code gravellove15 at https://jojebar.com InsideTracker: get 25% off at insidetracker.com/girlsgonegravel

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