Viral Article Book Club: The Death of the Feed (with Jenny Hagel)
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What is the main topic discussed in this episode?
Welcome to Glamourous Trash. This is a podcast that book clubs viral articles, celebrity memoirs, and trashy discourse to elevate your life. I'm your host, Chelsea Devantez. I'm a TV writer, comedian, filmmaker, author, and sometimes I'm in stuff too. And today we're doing a viral article episode on the article, The Feed is Fake. That viral song, movie, meme, influencer, and celebrity drama was probably the product of a stealth marketing campaign by Lane Brown, a features writer for New York Magazine. This article lit up all the feeds. A lot of discourse has happened around it, and I think we need to take it even further. This is like why I started this series is to talk about articles like this that really have a huge, huge impact on our lives.
So let's dive in. My guest today is Jenny Hagel. Jenny is an Emmy Award-nominated writer and comedy performer from Late Night with Seth Meyers. But most importantly, she's a very dear friend of mine. I absolutely adore her. I've been begging her to come on this podcast for six years, and it's finally happened because she has written her debut book, It is so good. And here is the title, Advice No One Asked For. And it comes out today, June 2nd. And we have put a link to it in the show notes. And I talk on this podcast a lot, Jenny, about how the wrong people are giving out advice and you should not take advice from people whose lives you don't want. And to that, I want to let everyone know that I always ask Jenny for advice.
Jenny has the best advice. This book is so funny. It's so well written.
How does stealth marketing shape social media discourse?
It's such a good ride. It's perfect for like graduates or someone who needs just like a fresh start, just move to a new town, a road trip where you're changing your life. Play this as audio book. Jenny, what do you think?
I had never thought of that as a setting for this audio book. And I think that's exactly right.
Yeah. I feel like that's what the book was. It's made for like, you can do this, but it's also really funny. And it's not, it's not like, I don't know. Sorry. Sorry to shade. I won't name names, but it's not like believe in love yourself. It's like, I've been there and here's how you do it.
Oh, that's a great impression of me.
Oh my God. Thank you. It sounds exactly like you.
Yeah, you're right. It's not schmaltzy. It's really just like, here are some ways I've messed up, and if this helps you... And it does.
It's so good, and it's so funny. And also, Jenny is... I mean, we came up with the second city, and Jenny is just like the funniest, most wonderful person I know. Okay, so Jenny, before we dive into this very serious and important viral article... I want to first play a little game with you where I have pulled from the top of my head three pieces of advice that I remember from celebrity memoirs we have read on this podcast. Advice that has always stuck with me. And so I'm going to have you go toe-to-toe with three celebrities and ask you your advice on a topic and then reveal what they said. And the game is we just do that and then I go... Great, great job. Okay, Ginny, the first one, real tough.
What impact did the blogosphere have on internet conversations?
If you want to cheat on your spouse and get away with it, what is the best advice you would give someone for how to cheat?
This is a great question. It's a trick question. You can't. You cannot get away with cheating. You cannot. We live in an age with a thousand different digital footprints. Not to, it wasn't years ago. Who was it? Was it General Petraeus? It was somebody who was like in charge of like the CIA.
Oh yeah, Petraeus got into some stuff.
Right. He got caught because him and his mistress were... leaving each other messages. They thought the way they would do it is they would open a Gmail account and then leave each other messages in the drafts folder and never send the messages. He got caught. If this man can't do it, you cannot do it. Also human beings are not made to hold secrets. Human beings cannot hold big secrets. It does not work.
Okay. Now let me give you Gabrielle unions advice. Are you ready? You cheat with someone who has more to lose than you do.
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:05–1:44
2
How does stealth marketing shape social media discourse?
1:44–3:07
3
What impact did the blogosphere have on internet conversations?
3:07–7:48
4
What is clipping and how does it manipulate narratives?
7:48–25:43
5
How do celebrity smear campaigns affect public opinion?
25:43–31:49
6
What are the implications of AI on content creation?
31:49–45:41
7
Where can we find authentic conversations online?
45:41–46:07
Speakers
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