Ken Hardison has fought for people's rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina's most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the "Millionaire Maker" due to his coaching clients doubling and quadrupling their law practices and income following Ken's practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices. What you'll learn about in this episode: Why a lack of strategy on getting to your goals is a problem many law firms experiences and how to overcome it Why law firms need to have a clear vision on what they hope to accomplish, and how to define your vision Why putting the right systems in place is critical for achieving the results your firm is looking for Ken shares the major "aha!" moments he experienced that opened his eyes to the importance of systems and processes What tools PILMMA uses to streamline their processes and systems, and how systems help keep your employees from "holding you hostage" Why it is important to set benchmarks and deadlines, and why accountability for meeting those goals is vital Why you need to meet the highest and best use of your time, focusing only on what is relevant and delegating the things that don't matter as much Why focusing on one thing is more effective and productive than attempting to multitask and divide your attention Why good management, accountability, proper feedback, and giving your team the right tools are important for success Why a lack of effective marketing is a problem for many firms, and why firms need to have a differentiator that sets them apart from their competition Additional Resources: Website: www.pilmma.org Email: [email protected]

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