Welcome to episode 188 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roux Advertising's President, Eric Morgan to discuss the importance of building a winning marketing strategy. As the President/CEO of Roux Advertising, Eric takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrahs Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 28 years of strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola Universitys Communications Department and is a fellow of Loyolas Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs Organization and the Tulane Association of Business Alumni. What you'll learn about in this episode: Learn how to make your law firm stand out Understanding your brand and your unique value proposition What it means to create a Brand Strategy Learn what "Strategy" is not Why building long-term relationships is crucial for your law firm Resources: https://rouxadvertising.com/ https://www.facebook.com/RouxAdvertising/ https://twitter.com/RouxAdvertising https://www.linkedin.com/company/rouxadvertising/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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