GTM Live

Identifying Your Marketing Levers When the CRM Data Isn’t Perfect (data trust, finding leverage fast, AI analytics hallucinations)

27 Apr 2026

Contributed by Lukas

📹 NEW on YouTube: 5 Quick Ways to Fix Your B2B Marketing Tracking In this episode, Carolyn and Amber get into the data paralysis that's stallin...

Why Marketing Can't See Its Own Impact (The Answer is in Your RevOps Setup)

15 Apr 2026

Contributed by Lukas

🗓️⁠ ⁠REGISTER⁠ for our April 22 webinar “The Rise and Fall of the MQL” with guest Jon Miller (cofounder of Marketo)In this live communi...

What a SaaS CMO and VP of RevOps Found Hiding in Their Own Data

09 Apr 2026

Contributed by Lukas

🗓️ REGISTER for our April 22 webinar “The Rise and Fall of the MQL” with guest Jon Miller (cofounder of Marketo)In this episode, Carolyn and ...

Why Most Marketing Leaders Can't Prove Their Revenue Impact [Workshop Recording]

23 Mar 2026

Contributed by Lukas

Many marketing leaders struggle with being measured against revenue. That’s because the status quo measurement model doesn't capture everything ...

Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It

04 Mar 2026

Contributed by Lukas

Jon Miller co-founded Marketo, the company that helped turn MQLs, lead scoring, and the demand waterfall into the operating system of B2B marketing. N...

What 4 Days in Florida Taught Us (AI, SEO, Product Marketing, Brand Investments & More)

02 Mar 2026

Contributed by Lukas

This one's a little different. No guest, no agenda. Just Carolyn and Passetto co-founder Amber, recording live from Pompano Beach after four days ...

“If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella

24 Feb 2026

Contributed by Lukas

In this episode of GTM Live, Carolyn sits down with Matthew Sciannella, VP of Innovation at Refine Labs, for a candid conversation about the flaws of ...

Why Sales + Marketing Credit Wars Are a Scorecard Problem (Not a People Problem) — with Matt Green

06 Feb 2026

Contributed by Lukas

🎟️ Join our Live Workshop on Feb 11: The KPIs every marketing team needs to measure to understand their real influence on pipeline. Save your sea...

Q&A: Your Biggest GTM Questions Answered (Attribution, Executive Buy-In, Change Management & More)

26 Jan 2026

Contributed by Lukas

You asked, we're answering. In this listener Q&A episode, Amber and Carolyn tackle the hard questions GTM leaders are wrestling with behind cl...

The 5 Stages of Revenue Transformation – Stage 4: Architecting Transformation

16 Jan 2026

Contributed by Lukas

Most marketing and revenue leaders know their data model is flawed. The elite ones actually architect something new. This is how.This episode is part ...

How a $25M SaaS Company Discovered a $3.5M Blind Spot in its Revenue Engine

08 Jan 2026

Contributed by Lukas

In this episode, Carolyn and Amber break down a real-world case study of a $25M ARR enterprise SaaS company in a highly regulated industry that came t...

The 5 Stages of Revenue Transformation – Stage 3: The Breaking Point (The Model Collapse)

28 Dec 2025

Contributed by Lukas

When you’re working harder than ever and still getting questioned, most leaders assume they’re the problem. But what if the real reason you're...

The 5 Stages of Revenue Transformation – Stage 2: Surviving the QBR Fire Drill

23 Dec 2025

Contributed by Lukas

You launched the experiments. You spent the budget. And now leadership wants answers. And suddenly every QBR feels like a fire drill.This is Stage 2 o...

What a $500M SaaS Company Saw When Their Full Funnel Became Visible

09 Dec 2025

Contributed by Lukas

In this episode, Carolyn and Amber pull back the curtain on a $500M cybersecurity company that came to Passetto stuck in last-touch reporting, declini...

MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop

21 Nov 2025

Contributed by Lukas

🔓 LEAKED: 45 minutes from our invite-only workshop for B2B GTM leaders.We recently held a live workshop for 100+ marketing leaders, CROs, and RevOp...

AI-Powered GTM Build Using Only ChatGPT in Under ONE HOUR (with Jordan Crawford)

17 Nov 2025

Contributed by Lukas

In this HANDS-ON episode of GTM Live, we're ditching theory and building a real go-to-market strategy live—using AI, public data, and a complete...

The 5 Stages of Revenue Transformation – Stage 1: Escaping the Panic Response

11 Nov 2025

Contributed by Lukas

When pipeline starts slipping and targets go up, most revenue leaders do the same thing: they panic. They launch new experiments, adopt the latest AI ...

The Hidden Power of Rejection Data in GTM (with Steve Armenti)

13 Oct 2025

Contributed by Lukas

On this episode of GTM Live, Carolyn and Amber sit down with Steve Armenti, CEO & Founder of Twelfth Agency and former demand gen leader at Google...

Building a Modern Growth Engine with Ashley Lewin

03 Oct 2025

Contributed by Lukas

Ashley Lewin has audited 30+ companies in her career and seen the same pattern: marketing teams stuck chasing MQLs while revenue stalls. In this episo...

How to Shift from ‘Marketing-Sourced Pipeline’ to Real Visibility

26 Sep 2025

Contributed by Lukas

If your board asks “Why is pipeline down?” and your opportunity dashboards only say marketing-sourced vs. SDR-sourced (AKA the four-funnel model),...

Engineering Pipeline You Can Predict

22 Sep 2025

Contributed by Lukas

In this episode of GTM Live, Carolyn joins the Growth Activated Podcast as a guest to unpack one of the biggest blind spots in GTM today: what actuall...

The Attribution Mirage & Why Chasing MQLs Keeps You Stuck

12 Sep 2025

Contributed by Lukas

Most GTM teamstoday are missing targets because they're simply measuring the wrong things. In this episode, Carolyn and Amber unpack why attribution i...

Breaking Open the Pipeline Black Box in GTM

01 Sep 2025

Contributed by Lukas

Most companies are flying blind at the most important stage in revenue creation. Decisions get made on gut feel, data lives in silos, and leaders can’...

RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase)

06 Aug 2025

Contributed by Lukas

This week on GTM Live, Carolyn and Trevor sit down with Mark Turner, VP of Revenue Operations at Demandbase, to break down how RevOps leaders can buil...

How to Build Mindshare in the New SEO Era (With Sam Dunning)

23 Jul 2025

Contributed by Lukas

This week on GTM Live, Carolyn sits down with Sam Dunning, SEO leader and B2B growth expert, to unpack how SEO has dramatically evolved and what top-p...

Designing GTM Like a System with Dave Boyce of Winning by Design

07 Jul 2025

Contributed by Lukas

This week on GTM Live, Carolyn sits down with Dave Boyce, Executive Chair at Winning by Design and longtime SaaS builder, to explore why GTM systems a...

GTM Masterclass: How to Actually Measure GTM Performance in B2B SaaS

27 Jun 2025

Contributed by Lukas

This week on GTM Live, Carolyn and Trevor walk through a practical, step-by-step breakdown of how companies should be measuring GTM performance—beyo...

Ditch “Who Sourced the Deal”: 5 Data-Driven KPIs to Measure GTM Success

16 Jun 2025

Contributed by Lukas

This week on GTM Live, Carolyn unpacks one of the most deeply ingrained—but damaging—habits in B2B go-to-market: measuring success based on which ...

How to Get Real ROI from Paid Media (with Megan Bowen)

06 Jun 2025

Contributed by Lukas

This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media,...

MUST LISTEN: The 9 Biggest GTM Dysfunctions in B2B SaaS

29 May 2025

Contributed by Lukas

This week on GTM Live, Carolyn and Trevor unpack the 9 go-to-market dysfunctions quietly derailing growth at even the most ambitious B2B companies.The...

The Ugly Truth About Pipeline (Real Talk for GTM Teams Running on Broken Systems)

22 May 2025

Contributed by Lukas

This week on GTM Live, Carolyn sits down with Nick Flamini, host of the Sales Architecture Podcast, to explore the real reasons most go-to-market team...

The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush)

12 May 2025

Contributed by Lukas

Most SaaS teams claim they’re “doing PLG,” but very few are doing it well. This week on GTM Live, Carolyn and Trevor sit down with Wes Bush, CEO...

Exposing the Attribution Lie That’s Costing You Millions

01 May 2025

Contributed by Lukas

Everyone’s analyzing win rates, but too few teams are asking the harder question: how did that opportunity even begin?This week on GTM Live, Trevor ...

Inside the GTM Black Hole: Why Marketing Can't Prove Impact

22 Apr 2025

Contributed by Lukas

Everyone’s trying to grow pipeline, but only few companies are measuring the part of GTM that actually creates it.This week on GTM Live, Trevor and ...

Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics)

10 Apr 2025

Contributed by Lukas

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why ...

RV240 - The End Of An Era (And Beginning Of A New One) - Go To Market Live Episode 45

04 Apr 2025

Contributed by Lukas

After a month-long sabbatical that took him across Australia, New Zealand, and Fiji, Chris Walker returns to Revenue Vitals with a life-changing annou...

RV239 - The Bootstrap Advantage (My CEO Consulting Call)

04 Mar 2025

Contributed by Lukas

In this unique episode, Chris shares the unfiltered audio from a consulting call with an entrepreneur. Chris offers advice from his personal experienc...

RV238 - How To Outcompete $100M Giants (Live Fireside Chat)

25 Feb 2025

Contributed by Lukas

Today’s episode is a live fireside chat recorded at Warmly’s office, where Chris covers why smaller software companies can move faster than larger...

RV237 - Stop Overcomplicating Marketing Measurement | Go To Market Live Episode 44

18 Feb 2025

Contributed by Lukas

When Chris Walker looked at his bank account in 2019, he had $3,000 and student loan debt. In this week’s GTM Live episode, he shares an overview of...

RV236 - The Role of Finance Leaders in GTM Success

11 Feb 2025

Contributed by Lukas

In this episode, Chris joinsFP&A Tomorrow host Paul Barnhurst (a.k.a.The FP&A Guy) to talk about the intersection of finance and GTM. Chris s...

RV235 - Create A High Performing GTM Engine | with Sangram Vajre

07 Feb 2025

Contributed by Lukas

How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine? This episode is a live event that Chris Walker did with Sangram V...

RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43

04 Feb 2025

Contributed by Lukas

Why do so many companies struggle to generate pipeline efficiently? In this episode, Chris shares exactly why (and new and more effective GTM strategi...

RV233 - My Lessons From Scaling to $22 Million

28 Jan 2025

Contributed by Lukas

Chris joined Brad Zomick’s show (LinkedIn Famous), where he shared insights on personal growth as a founder, his learnings from executing on LinkedI...

RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42

21 Jan 2025

Contributed by Lukas

This is the first GTM Live episode of 2025, and Chris shares his most recent GTM strategies to help you win. These lessons are especially crucial for ...

RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing

14 Jan 2025

Contributed by Lukas

This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast...

RV230 - MUST LISTEN: 2025 GTM Predictions (and Beyond)

07 Jan 2025

Contributed by Lukas

In this episode, Chris Walker talks with hosts Mikkel Kiærulf Plæhn and Toni Hohlbein about the GTM challenges B2B companies face. He shares common ...

RV229 - The 2025 B2B Content Playbook

31 Dec 2024

Contributed by Lukas

In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content...

RV228 - The Portfolio Approach to GTM Investments | Go To Market Live Episode 41

24 Dec 2024

Contributed by Lukas

In this episode, Chris Walker shares how GTM teams can achieve better results. He breaks down the steps revenue and marketing leaders can take to unde...

RV227 - MUST LISTEN: Solving GTM Efficiency | Go To Market Live Episode 40

16 Dec 2024

Contributed by Lukas

In this episode, Chris Walker shares why many companies have GTM efforts that fail to deliver the expected results, which can often result in missing ...

RV226 - How To Fix The Broken Revenue Factory

10 Dec 2024

Contributed by Lukas

In this episode, Chris Walker talks with host Nick Flamini about practical ways to improve go-to-market strategies, strengthen the connection between ...

RV225 - The Future of AI in GTM | Go To Market Live Episode 39

06 Dec 2024

Contributed by Lukas

In today's episode, Chris shares how AI will completely redefine GTM strategies over the next 18 months, including its impact on RevOps, marketing...

RV224 - Listen To My Coffee Meeting (Advice For Founders)

26 Nov 2024

Contributed by Lukas

Today’s episode is possibly the most unique episode ever published on Revenue Vitals. It's the audio from a private coffee meeting I had with a...

RV223 - Evolving The CMO Role (Art vs. Science)

19 Nov 2024

Contributed by Lukas

In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like:Being Misunderstood on Linke...

RV222 - Attribution is the problem (not the solution) | Go To Market Live Episode 38

12 Nov 2024

Contributed by Lukas

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like ...

RV221 - My POV and Messaging Framework (to 10x Growth)

07 Nov 2024

Contributed by Lukas

Chris Walker joins Erik Jacobson (CEO at Hatch.fm) to talk through Chris's recent update to his strategic narrative, POVs, and messaging at Passet...

RV220 - Who Owns GTM? | Go To Market Live Episode 37

05 Nov 2024

Contributed by Lukas

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital De...

RV219 - MUST LISTEN: How Your Pipeline Problem Costs You $50MM+/Quarter | Go To Market Live Episode 36

25 Oct 2024

Contributed by Lukas

In this week’s live event, Chris discusses the insights he gained from attending the Pavilion Go-To-Market 2024 conference. He critiques the prevale...

RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35

15 Oct 2024

Contributed by Lukas

In this week’s live event, Chris is joined by Tom Wentworth, CMO of Recorded Future, to discuss the intricate collaboration between marketing leader...

RV217 - MUST LISTEN: How to Fix Your Pipeline Problem via Marketing ROI | Go To Market Live Episode 34

11 Oct 2024

Contributed by Lukas

In this week’s live event, Chris is focused on reinforcing the importance of unified metrics and financial acumen. He also covers marketing efficien...

RV216 - GTM Efficiency | Go To Market Live Episode 33

08 Oct 2024

Contributed by Lukas

In this week’s live event, Chris is joined by finance expert David Spitz to dig into the intricacies of go-to-market efficiency, a crucial metric fo...

RV215 - Fixing Your Broken Marketing ROI | Go To Market Live Episode 32

04 Oct 2024

Contributed by Lukas

In this week’s live event, Chris starts by discussing the misconceptions surrounding marketing ROI within the B2B space. He criticizes the conventio...

RV214 - Marketing Strategies to go From $1MM to $10MM ARR | Team8 Accelerate Founders Workshop

01 Oct 2024

Contributed by Lukas

Chris joined moderator Asaf Azulay and a group of founders and CEOs on Team8 Marketing’s Acceler8 Workshop.Chris covers the most common B2B Marketin...

RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31

24 Sep 2024

Contributed by Lukas

In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market...

RV212 - From Solo Consultant to Industry Leader: Chris Walker on the Leader Leverage Podcast

17 Sep 2024

Contributed by Lukas

Chris joined Andrew Kappel, host of the Leader Leverage Podcast, to talk about his transition into a leadership role and how that’s affected his per...

RV211 - MUST LISTEN: The Complete Go-To-Market KPI Stack | Go To Market Live Episode 30

10 Sep 2024

Contributed by Lukas

In this week’s live event, Chris covers the optimization of go-to-market efficiency, presenting practical examples using realistic data. He explores...

RV210 - How GTM Efficiency Impacts Revenue Multiple and Enterprise Value | Go To Market Live Episode 29

03 Sep 2024

Contributed by Lukas

In this week’s live event, Chris shares invaluable insights into how SaaS companies can strategically optimize their marketing and sales spend to en...

RV209 - High-Efficiency Outbound Strategy Secrets | TLDR: The B2B SaaS Growth Podcast

30 Aug 2024

Contributed by Lukas

Chris joined Ishaan Shakunt, founder @ Spear Growth, on the TLDR podcast to talk about outbound marketing, offering a stark contrast to traditional hi...

RV208 - Revenue Planning and KPIs for 2025 | Go To Market Live Episode 28

27 Aug 2024

Contributed by Lukas

In this week’s live event, Chris covers revenue planning for 2025, the fundamental differences between KPI metrics and attribution, and the importan...

RV207 - Chris Walker’s LinkedIn Playbook

23 Aug 2024

Contributed by Lukas

Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chr...

RV206 - Enhancing Unit Economics for Optimal Revenue Growth | Go To Market Live Episode 27

20 Aug 2024

Contributed by Lukas

In this week’s live event, Chris discusses the complexities of unit economics, pipeline coverage, and go-to-market efficiency. He starts the session...

RV205 - Building Content Momentum

16 Aug 2024

Contributed by Lukas

Chris joined Adam Kitchen live to talk about building momentum with content marketing in the B2B space. Chris shares his expert insights on setting th...

RV204 -The 12 Revenue Breakpoints | Go To Market Live Episode 26

13 Aug 2024

Contributed by Lukas

In this week’s live event, Chris starts with detailing essential strategies for sustaining business growth and optimizing go-to-market efficiencies....

RV203 - B2B Essential Mindset

09 Aug 2024

Contributed by Lukas

Chris joined David LaCombe to talk about essential mindsets for B2B marketers. David applauds Chris for his insightful teachings and delves into the c...

RV202 - MUST LISTEN: Your GTM is a Revenue Factory | Breaking Down GTM for CEOs and CFOs| Go To Market Live Episode 25

06 Aug 2024

Contributed by Lukas

In this week’s live event, Chris started by covering the complexities and nuances of go-to-market strategies for B2B companies, focusing on the pivo...

RV201 - B2B Marketing Evolution | Scaleup Valley Podcast

02 Aug 2024

Contributed by Lukas

Chris joined Mike Dias on the Scaleup Valley podcast to explore his career journey and the founding of Refine Labs and Passetto. He begins by discussi...

RV200 - Strategic Revenue Growth and GTM Efficiency | Go To Market Live Episode 24

30 Jul 2024

Contributed by Lukas

Thank you all so much for listening to B2B Revenue Vitals as we hit our 200th episode!!In this week’s live event, Chris explores the intersection of...

RV199 - Expert Session: GTM Programs & Marketing ROI

26 Jul 2024

Contributed by Lukas

Chris was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers ...

RV198 - Content Strategy AMA

23 Jul 2024

Contributed by Lukas

Chris Walker joins Erik Jacobson, CEO at Hatch, to host a full hour AMA on Content Creation. This session dives deep into the nuances of content strat...

RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23

19 Jul 2024

Contributed by Lukas

In this week’s event, Chris talks marketing budgets, unit economics, and go-to-market strategies. Kicking off with a company update from Passetto, C...

RV196 - Maximizing Go-to-Market Strategies for Enhanced Business Growth | Go To Market Live Episode 22

16 Jul 2024

Contributed by Lukas

In this week’s event, Chris shares his recent reflections and insights following a rejuvenating vacation in Italy. He emphasizes the importance of t...

RV195 - LinkedIn Strategy and B2B Trends | Good Content

09 Jul 2024

Contributed by Lukas

Chris joined Peter Conforti on the Good Content series to discuss a range of critical topics in B2B Marketing and SaaS. From dissecting LinkedIn’s a...

RV194 - Mastering Marketing for Startups | GTM Cheat Code

02 Jul 2024

Contributed by Lukas

Chris joined Josh Wagner and Justin Gray on the Cheat Code podcast to explore transformative marketing strategies and the critical role of customer un...

RV193 - Signal Based Sales Strategy

28 Jun 2024

Contributed by Lukas

Chris joined Alan Zhao on a live event for Warmly.ai for a discussion on Signal-Based Sales. Chris provides an in-depth exploration of what signal-bas...

RV192 - Marketing Budget Myths & Data Insights | Go To Market Live Episode 21

25 Jun 2024

Contributed by Lukas

In this week’s event, Chris discusses the recently released 2024 Gartner CMO Survey and its implications for marketing budgets, strategies, and benc...

RV191 - Expert Session: Marketing in Competitive Categories

21 Jun 2024

Contributed by Lukas

Chris was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need t...

RV190 - Q2 Wrap-Up & Strategic Budgeting | Go To Market Live Episode 20

18 Jun 2024

Contributed by Lukas

In this week’s event, Chris discusses crucial aspects of a B2B marketing strategy, planning for fiscal years, and the importance of reevaluating bus...

RV189 - Why Organic Social Media Content Needs to be Your #1 Priority

14 Jun 2024

Contributed by Lukas

Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack th...

RV188 - Marketing with a Growth Mindset | Product Market Fit Show

11 Jun 2024

Contributed by Lukas

Chris joined Pablo on the Product Market Fit show, to talk about scaling growth with the right mindset in marketing. Chris discusses his journey from ...

RV187 - Market Trend Deep Dive | Go To Market Live Episode 19

09 Jun 2024

Contributed by Lukas

In this week’s event, Chris discusses recent market developments, particularly focusing on Salesforce's Q1 earnings report, and their implicatio...

RV186 - B2B Marketing Evolution

07 Jun 2024

Contributed by Lukas

Chris Joined Omri Hurwitz to talk about the evolution of his experiences in B2B Marketing. Their conversation goes into the shifts in B2B marketing ov...

RV185 - Optimizing B2B Go-to-Market Strategies

04 Jun 2024

Contributed by Lukas

Chris Joined Artem Gladkikh, CEO of Signum.Ai, to talk through Chris's career and ideas on go-to-market strategies and AI’s impact on marketing....

RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast

31 May 2024

Contributed by Lukas

From the FounderVideo Podcast:“Chris Walker discusses the average CAC payback period at private SaaS companies, which is between 48 and 60 months. H...

RV 183 - The Disconnect Between Revenue Leadership and Finance in B2B | Go To Market Live Episode 18

28 May 2024

Contributed by Lukas

In this week’s event, Chris discusses the intricate world of B2B marketing, sharing his latest insights on content creation, the contrasting objecti...

RV182 - Expert Session: Demand Creation that works requires Messaging Validation

21 May 2024

Contributed by Lukas

Chris was joined by Peep Laja for an in-depth conversation on messaging. Dedicated to unraveling the significance of target customer insights, the dis...

RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17

19 May 2024

Contributed by Lukas

In this week’s event, Chris discusses issues in the B2B tech sector, focusing on go-to-market bloat. He explains that both public and private SaaS c...

RV180 - Achieving Objective Attribution Measurement | Attribution Nation

17 May 2024

Contributed by Lukas

Chris joined Drew Smith on the Attribution Nation podcast to unravel the complexities of marketing attribution and strategy. The conversation sheds li...

RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast

14 May 2024

Contributed by Lukas

Chris joined Justin Norris on RevOps FM to discuss new perspectives on B2B marketing and evolving go-to-market strategies. Chris introduced the idea o...

RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16

12 May 2024

Contributed by Lukas

In the latest episode of "Revenue Vitals," Chris talks through changes in B2B finance and the impact to GTM strategies. He outlines the impo...

RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies

10 May 2024

Contributed by Lukas

Chris joined Alan Zhao to talk about the evolution of B2B Go-To-Market tactics. Chris offers an insightful analysis of contemporary, data-oriented go-...

RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker

07 May 2024

Contributed by Lukas

Are skyrocketing CAC, decreasing LTV, and over-spending on ineffective demand generation tactics causing bloat in your go-to-market engine?You're ...