GTM Live

RV 79 - 0 to 20MM Through Content Strategy | Game Changers Podcast

05 Jul 2023

Contributed by Lukas

Chris was invited onto the Game Changers webinar, hosted by Oana Manolache of sequel.io, to chat about his journey in building a $20 million business....

RV 78 - Refining & Redefining the Sales Game | Power Producers Podcast

01 Jul 2023

Contributed by Lukas

Chris was invited onto the Power Producers Podcast, hosted by David Carothers, to share his insights on marketing and sales as applicable to the insur...

RV 77 - Building High-Performing Teams and Maintaining Culture | Anna Gullstrand

28 Jun 2023

Contributed by Lukas

Chris got to sit down with Anna Gullstrand, Chief People and Culture Officer at Mentometer, about her extensive background in management and leadershi...

RV 76 - Creating vs. Capturing Demand: Metrics to Track for B2B Growth | B2B Podcast

24 Jun 2023

Contributed by Lukas

Chris sat down with George Boot and Justin Hanna of Acquired.com to chat about creating and measuring meaningful metrics. They cover the misalignment ...

RV 75 - The Future of B2B Event Marketing | Checked In With Splash

21 Jun 2023

Contributed by Lukas

Chris was asked to guest on Checked In with Splash, hosted by Camille White-Stern. They discuss the changing landscape of B2B marketing and how events...

RV 74 - Shifting Metrics for Better ROI | The Launch Pod

17 Jun 2023

Contributed by Lukas

Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. T...

RV 73 - Demand Generation Essentials | B2B Insiders

14 Jun 2023

Contributed by Lukas

Chris was asked to guest on the B2B Insiders podcast, hosted by Gabriel Barboza and David Costa Lima to chat about Demand Generation, and how companie...

RV 72 - The State of B2B Marketing | The A2B Series Podcast

10 Jun 2023

Contributed by Lukas

Chris was asked to guest on the A2B Series podcast, hosted by Isaiah Studivent and Chalique Seabron to chat through his experiences in B2B Marketing, ...

RV 71 - From Engagement to Revenue | Anthony Kennada

07 Jun 2023

Contributed by Lukas

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this ep...

RV70 - MUST LISTEN! Building a New Kind of Business | Sam Jacobs

02 Jun 2023

Contributed by Lukas

With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! First up w...

RV 69 - Be Bold, Act with Conviction | An Interview with Eddie Guevarra

31 May 2023

Contributed by Lukas

Eddie Asked Chris to sit for an interview to help with a project for his Master's program, and Chris was happy to talk him through some unique app...

RV 68 - HIRO Pipe Framework 101

27 May 2023

Contributed by Lukas

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast app...

RV 67 - Mindset, Metrics, and Execution | Salesforce Simplified with Mike Boyle

24 May 2023

Contributed by Lukas

Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing...

RV 66 - Split the Funnel 101

20 May 2023

Contributed by Lukas

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearance...

RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit

17 May 2023

Contributed by Lukas

Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit. Find out what Chris wanted to be when he grew up...

RV 64 - Pipeline Sources 101

13 May 2023

Contributed by Lukas

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearance...

RV 63 - Building Podcast Consistency: The Unseen Journey | Ryan Tabb – The B2B Podcast Podcast

10 May 2023

Contributed by Lukas

Chris was asked to come on the B2B Podcast Podcast, hosted by Ryan Tabb! In this chat they covered Chris’ own journey through podcasting as well as ...

RV 62 - Attribution 101

06 May 2023

Contributed by Lukas

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Attribution from Chris’ recent podcast appearances. Di...

RV 61 - Creativity Without Constraints | Modern Startup Marketing Podcast

03 May 2023

Contributed by Lukas

Chris was asked to come back for a second appearance on the Modern Startup Marketing Podcast, hosted by Anna Furmanov, for a focused discussion on Cre...

RV 60 - The Importance of Developing Message Fluency, The Impact of Social Posting, and More! | Kyle Coleman

29 Apr 2023

Contributed by Lukas

“If you’re talking about the problem, people are going to assume you’re the solution.”Chris gets to sit down with Kyle Coleman, SVP of Marketi...

RV 59 - Hit Your Revenue Goals | The Closing Show Live

26 Apr 2023

Contributed by Lukas

Chris was invited as a guest onto a special Tuesday edition of The Closing Show Live, hosted by Nadia Milani, VP of Marketing at Proposify! From The ...

RV 58 - Winning Over the Modern Buyer Using the Power of Dark Social | Winning the Challenger Sale Podcast

22 Apr 2023

Contributed by Lukas

“Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital a...

RV 57 - The #1 Way to Reduce Sales Cycles | Revenue Vitals Live #15

19 Apr 2023

Contributed by Lukas

Today’s Revenue Vitals Live marks the last in the public facing series, but we will still be holding the space weekly for exclusive Vault Customer s...

RV 56 - Understanding Dark Social and How to Measure It | Revenue Circle

15 Apr 2023

Contributed by Lukas

Chris was asked to speak with a group of thought leaders as they invest their time in growth. They kick off the conversation by discussing dark social...

RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14

12 Apr 2023

Contributed by Lukas

We had the chance today to dig deep into dialogues with audience members, tossing ideas back and forth, addressing follow up questions, and highlighti...

RV 54 - Winning Strategies for High Growth B2B Companies | Leadership Learns Podcast

08 Apr 2023

Contributed by Lukas

“Be Bold, Take Risks”Chris was asked to speak with Peter Rabey on the Leadership Learns Podcast, about his journey in leadership. They discuss pas...

RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13

05 Apr 2023

Contributed by Lukas

It was a global event today, with audience calling in from Chile, Australia, Denmark, and more to ask questions and chat with Chris!Some topics includ...

RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session

01 Apr 2023

Contributed by Lukas

Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the proces...

RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12

29 Mar 2023

Contributed by Lukas

Chris is back and had a productive hour of live chats with listeners where he addressed their questions, and got to chat back and forth through their ...

RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White

25 Mar 2023

Contributed by Lukas

Stephen White, of the Bitesize B2B Marketing Podcast invited Chris on to chat about some of Refine Labs’ recent research experiments, and how Chris ...

RV 49 - Structuring Event Content, Watchtower Insight, Creative Campaign Strategies, and More! | Revenue Vitals Live #11

22 Mar 2023

Contributed by Lukas

Kaylee Edmondson and Sidney Waterfall host this week, spending the hour having live chats with listeners, addressing their questions, and digging into...

RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis

18 Mar 2023

Contributed by Lukas

Chris was honored to be invited as the first interview guest on the inaugural episode of the B2B Content Podcast: Redefined, with Edward Purmalis. The...

RV 47 - Revenue R&D Exit Criteria, A Monumental Signal of AI impact, and More! | Revenue Vitals Live #10

15 Mar 2023

Contributed by Lukas

Chris and Kaylee spent the hour having live chats with listeners, addressing their questions and digging into their specific situations:Some extended ...

RV E46 - Enterprise Demand for Product-Led Growth (PLG) | Interview with Kyle Poyar

11 Mar 2023

Contributed by Lukas

Kyle asked Chris to sit down to an interview covering the current state and future of Product-Led Growth companies. They covered:What’s changed in t...

RV 45 - YouTube Branding, Trade Show Networking, and More! | Revenue Vitals Live #9

08 Mar 2023

Contributed by Lukas

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations:Some e...

RV E44 - What Makes an Entrepreneur | Bopcast with Ryan Sullivan

04 Mar 2023

Contributed by Lukas

Chris was asked to be on Bopcast, hosted by Ryan Sullivan, to chat through Chris’ journey into entrepreneurship. He offers encouragement and perspec...

RV 43 - Creativity and Consistency in LinkedIn Messaging, (un)Gating Content, and More! | Revenue Vitals Live #8

01 Mar 2023

Contributed by Lukas

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations:Some e...

RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA

25 Feb 2023

Contributed by Lukas

As we dive into weekly Revenue Vitals Live with listeners invited to come on, ask their questions, and talk through scenarios with Chris, we wanted to...

RV 41 - Another Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #7

22 Feb 2023

Contributed by Lukas

Back by popular demand, Chris and Kaylee reprised the full hour of audience discussion and questions!Some topics include:How to tactically enable Subj...

RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast

18 Feb 2023

Contributed by Lukas

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leader...

RV 39 - Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #6

15 Feb 2023

Contributed by Lukas

The normal playbook was thrown out this week for a full hour of your questions answered by Chris and Kaylee. Some topics included: Getting your cont...

RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava

11 Feb 2023

Contributed by Lukas

Earlier this week Chris jumped on the Unpopular Opinions podcast hosted by Ashley Sava. They chopped it about Chris's (many) unpopular opinions on...

RV E37 - New Experiment Data - Self Reported Attribution and Form Conversion Rates | Revenue Vitals Live #5

08 Feb 2023

Contributed by Lukas

Yesterday's fifth installment of Revenue Vitals Live was a barnburner of actionable data and insightful live audience questions around Self-Reported A...

RV E36 - How AI Will Impact B2B Content Marketing | B2B Content Strategist Podcast with Amy Woods

04 Feb 2023

Contributed by Lukas

Chris was asked to be on the B2B Content Strategist Podcast hosted by Amy Woods to detail his journey through building a personal content strategy fro...

RV E35 - Splitting the Funnel | Revenue Vitals Live #4

01 Feb 2023

Contributed by Lukas

Today, on the fourth installment of Revenue Vitals Live, Chris covers the concept of Splitting the Funnel, defining terms, explaining practical exampl...

RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

28 Jan 2023

Contributed by Lukas

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live,...

RV E33 - Demand 101 | Revenue Vitals Live #3

25 Jan 2023

Contributed by Lukas

“You can’t capture demand until it’s been created”. Today, on the third installment of Revenue Vitals Live, Chris covers Demand 101, defining ...

RV E32 - MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat

21 Jan 2023

Contributed by Lukas

“Learning is what powers earning and impact.”Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. The...

RV E31 - The Attribution Mirage & Hybrid Attribution | Revenue Vitals Live #2

18 Jan 2023

Contributed by Lukas

How can you use attribution data to close the gap on your measurement and make better decisions for your company, business, and team? That’s what Ch...

RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote

14 Jan 2023

Contributed by Lukas

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live,...

RV E29 - Revenue R&D Importance | Revenue Vitals Live #1

11 Jan 2023

Contributed by Lukas

Live zoom events are back!Join Chris Walker along with VP of Revenue R&D Kaylee Edmonson every Tuesday at noon central as they break down the barr...

RV E28 - Revisiting 2022’s Best: 6 Ways To Become A Top-Tier B2B Marketer | Demand Gen Live S2 x71

07 Jan 2023

Contributed by Lukas

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live,...

RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote

04 Jan 2023

Contributed by Lukas

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is a private keynote Chris delive...

RV E26 - Tips for Promotions, Personal Brands, Side Hustles, and more! | Best Of: TikTok Live

28 Dec 2022

Contributed by Lukas

As the year winds down, we’re collected some of the best moments of Chris’s past two months of TikTok Lives!Questions covered include:What are the...

RV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast Appearances

21 Dec 2022

Contributed by Lukas

As the year winds down, we’re collected some of the best moments of Chris’s podcast appearances over the last two months. Thanks to the hosts who ...

RV E24 - Reaching a Niche Audience, CMO Hiring Advice, Finding Strategic Clarity, and more! | TikTok Live 25

17 Dec 2022

Contributed by Lukas

In the 25th installment of our Tuesday open office hours on TikTok Live, Chris discusses the problems with measuring individual pieces of content rath...

RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly

13 Dec 2022

Contributed by Lukas

Chris sat down with Asher and Kelly of the Unlearn Podcast. Their mission is to challenge perspectives and create space to learn new versions of conce...

RV E22 - The B2B Buying Journey, Chris’ LinkedIn Post Process, Building Community, and more! | TikTok Live 24

10 Dec 2022

Contributed by Lukas

In the 24th installment of our Tuesday open office hours on TikTok Live, Chris gives advice for building a community through live events, and discusse...

RV E21 - The 4 Reasons “Demand Gen” is Failing B2B Companies | Performance Media Podcast with Pablo Ruiz

07 Dec 2022

Contributed by Lukas

Chris was invited onto the Performance Media Podcast, hosted by Pablo Ruiz, to discuss the present and future of B2B marketing. He shares insights int...

RV E20 - The Idea of Marketing is Broken | TikTok Live 23

03 Dec 2022

Contributed by Lukas

In the 23rd installment of our Tuesday open office hours on TikTok Live, Chris discusses building culture and how, as a CEO, he sets his team up to be...

RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen

30 Nov 2022

Contributed by Lukas

“When you find something that works, you need to make it work.” In an appearance on the Dominate Your Market Podcast with Michael Pedersen, Chris ...

RV E18 - The Importance of R&D Functions | TikTok Live 22

23 Nov 2022

Contributed by Lukas

In the 22nd installment of our Tuesday open office hours on TikTok Live, Chris discusses why having an R&D function is crucial to growth, customer...

RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt

16 Nov 2022

Contributed by Lukas

In an appearance on the Confessions of a B2B Marketer Podcast with Tom Hunt, Chris addresses some industry hot takes including:Dark social = word of m...

RV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast

13 Nov 2022

Contributed by Lukas

“You have to remove the idea of credit”: focusing on alignment and viewing revenue as a team sport, rather than splitting up department focus, wil...

RV E15 - Defining Your Own Success | TikTok Live 21

11 Nov 2022

Contributed by Lukas

In the 21st installment of our Tuesday open office hours on TikTok Live, Chris discusses growing confidence and a thick skin to focus on growth and yo...

RV E14 - LEAKED: Revenue Forecasting and Planning | Refine Labs Invite-Only Event

09 Nov 2022

Contributed by Lukas

In this exclusive, invite-only event, Chris discusses Revenue Forecasting and Planning principles to use for goal setting and planning He goes in dept...

RV E13 - Building Routine, Finding Confidence, Staying Adaptable, and more | CEO AMA

05 Nov 2022

Contributed by Lukas

This week, Chris sat down to answer some big picture questions from a CEO perspective on the direction of the Revenue Vitals podcast, setting yourself...

RV E12 - 2023 Planning Overview, Building Communities, and More | TikTok Live 20

02 Nov 2022

Contributed by Lukas

In the 20th installment of our Tuesday open office hours on TikTok Live, Chris describes some key details from the midst of 2023 planning. As always, ...

RV E11 - A Look Inside the Refine Labs P&L Statement, Getting Your Next Promotion, and More | TikTok Live 19

26 Oct 2022

Contributed by Lukas

In the 19th installment of our Tuesday open office hours on TikTok Live, Chris shows you the 2021 Refine Labs Profit and Loss Statement and how financ...

RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live

22 Oct 2022

Contributed by Lukas

We've been going live every Tuesday on Tiktok for the past 18+weeks now answering real-time questions from the audience. In this episode, we pulled so...

RV E9 - You Have to Win Before Google | Ryan Stewart

19 Oct 2022

Contributed by Lukas

Buyers are spending more time on LinkedIn. They’re spending more time on TikTok. Communities. Podcasts. They’re spending more time on channels whe...

RV E8 - Category Creation and Revenue R&D | Exit Five

16 Oct 2022

Contributed by Lukas

Category creation is something a lot of people talk about, but few execute it well. To truly create a category, you must move out of a category that t...

RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event

14 Oct 2022

Contributed by Lukas

In this exclusive, invite-only event, Chris discusses Pipeline Sources - a key concept to improve planning accuracy and GTM team alignment. With this ...

RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18

12 Oct 2022

Contributed by Lukas

This week's CEO Office Hours on Tik Tok Live brought about some timely questions around year end planning and 2023. Some viewers were curious about th...

RV E5 - Adapting Your Go-To-Market in an Unstable Financial Market | Sahil Mansuri

10 Oct 2022

Contributed by Lukas

When the economy is uncertain and budgets are being cut left and right, how do some companies continue to grow while others don’t? What’s the unlo...

RV E4 - Alternative Funding Options, Finding Mentorship, and C-Suite Alignment | Tik Tok Live 17

05 Oct 2022

Contributed by Lukas

Chris is back on our regularly scheduled programming of CEO Office Hours at 2PM CT, 3PM ET @chriswalker171. Moving forward he'll be bringing more busi...

RV E3 - Scaling Your Company, Career Advice, & Solopreneurship | Tik Tok Live 16

01 Oct 2022

Contributed by Lukas

Chris has returned with another round of CEO Office Hours on Tik Tok Live. This weekly installment brought a wide variety of questions from career adv...

RV E2 - LEAKED: Pipe™ Framework | Refine Labs Invite-Only Event

28 Sep 2022

Contributed by Lukas

A key component of Revenue R&D is the Pipe™ Go-To-Market Framework. The framework is focused on empowering independent buying journeys at qualif...

RV E1 - MUST LISTEN: The Pilot | Revenue Vitals

24 Sep 2022

Contributed by Lukas

In this private event to Refine Labs customers and Vault waitlist members, Chris lays out the groundwork for his new Revenue R&D framework. He wen...

327 - LEAKED: Revenue R&D | ABMLA Private Event

21 Sep 2022

Contributed by Lukas

Most companies have a very methodical approach to the way they roll out product features. However, when it comes to their go-to-market strategy, they ...

326 - Change the Goal to Change the Outcome | Social at Scale Podcast

16 Sep 2022

Contributed by Lukas

Chris joined Cameron Brain on the Social at Scale Podcast (by EveryoneSocial) to talk through: Determining where you should be focusing resources as...

325 - Revisiting Your In-Person Event Strategy with Nick Bennett

11 Sep 2022

Contributed by Lukas

Nick Bennett (Director of Evangelism & Customer Marketing @ Alyce) joined Chris live in the Boston studio last week to talk through what's cha...

324 - LinkedIn Deep Dive with Daniel Murray

09 Sep 2022

Contributed by Lukas

Daniel Murray (Head of Media @ Sales Impact Academy and Founder @ The Marketing Millennials) joined Chris live in the Boston studio this week during H...

323 - Why Marketers Need to Focus on Revenue | TikTok Live 15

07 Sep 2022

Contributed by Lukas

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he talked for an hour on some higher-level and business-growth topic...

322 - How to Develop and Communicate Your Unique POV | The Notorious Thought Leader Podcast

04 Sep 2022

Contributed by Lukas

Today's episode features a recording from Erin Balsa's The Notorious Thought Leader podcast. What is a thought leader? Someone with a large au...

321 - Finding The Right Information & Listening To It - Tik Tok Live 14

02 Sep 2022

Contributed by Lukas

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he went deep for over an hour on some high-level topics like develop...

320 - Building Your Revenue Engine With Dark Social | Podcast Advertising Playbook

31 Aug 2022

Contributed by Lukas

On this episode, our host Chris Walker sat down with Heather Osgood on the Podcast Advertising Playbook. They broke down every obstacle of today's mod...

319 - The Real Benefits of Self-Reported Attribution with Dave Gerhardt

27 Aug 2022

Contributed by Lukas

Friend of the program, Dave Gerhardt, joins Chris and Megan on what feels like a Demand Gen Live throwback. The driving discussion is about self-repor...

318: Companies Need to Be Investing in their Revenue Engine | TikTok Live 12

24 Aug 2022

Contributed by Lukas

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 12th installment: 3:18 - What is Revenue R&D and W...

317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast

20 Aug 2022

Contributed by Lukas

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:Wha...

316 - You Have to Be Able to Adapt to the Market | TikTok Live x11

18 Aug 2022

Contributed by Lukas

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 11th installment: 00:34 - Manufacturing Revenue &...

315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event

14 Aug 2022

Contributed by Lukas

Chris Walker hosted an invite-only event to share our proprietary Hybrid Attribution Framework, and we are leaking the audio here on the State of Dema...

314 - Optimizing for the Message, Not the Click | Exit Five Podcast

12 Aug 2022

Contributed by Lukas

Today's episode features a recording from Dave Gerhardt's Exit Five Podcast. Chris and Dave talk about articulating a company POV, refining yo...

313 - It's Not Brand vs. Demand, It's Create Demand & Capture Demand | TikTok Live x10

10 Aug 2022

Contributed by Lukas

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 10th installment: Self-reported attribution - 1:00 The...

312 - MUST LISTEN: Manufacturing Revenue | Flourish - In Pursuit of Eudaimonia Podcast

05 Aug 2022

Contributed by Lukas

Chris Walker joined Jacob Zangel on his soon to be released podcast to talk through not just manufacturing demand, but manufacturing revenue. It's...

311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11

03 Aug 2022

Contributed by Lukas

Every Tuesday at 3:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 11th installment, we covered:- How To Create Demand in Mature Cat...

310: Tips for a One-Person Demand Team (and more) | TikTok Live x10

24 Jul 2022

Contributed by Lukas

Every Tuesday at 3:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 10th installment, we covered:- Tips for a One-Person Demand Team-...

309: Vested - How To Navigate Your Stock Options | Ryan Walsh

22 Jul 2022

Contributed by Lukas

Stock options. It's something that SaaS startups love to give out as incentives, but it's something that employees generally know very little ...

308: Don’t Collect a Lead, Communicate a Message | AudiencePlus Podcast

20 Jul 2022

Contributed by Lukas

B2B marketing is stuck. The entire old-school marketing playbook is completely broken. Optimizing a revenue engine is a lot like optimizing processes ...

307 - Overcoming the Most Common Hurdles When Creating an Organic Content Strategy | TikTok Live 9

16 Jul 2022

Contributed by Lukas

Every Tuesday at 5:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 9th installment, we covered:- What to do when SDRs are underperfo...