82% of businesses fail due to cash flow mismanagement, often mistaking profit for cash flow. In this episode of the Habits and Hustle podcast, I interview Melissa Houston, author of Cash Confident, who shares her unique five-step framework for mastering business finances. The framework starts with developing a positive money mindset, understanding the difference between profit and cash flow, creating a business financial plan, and the importance of being proactive with cash and forecasting financial outcomes for at least six to eight weeks in advance to prepare for any financial shortages. We also discuss specific financial hurdles that women often face, including mindset issues around money, the intense competition in the online coaching world, and the importance of understanding and managing cash flow effectively. What we discuss: 01:10 - What does it mean to be cash confident? 02:34 - Number 1 reason businesses fail 03:55 - Tips for being more aware of cash flow 05:36 - 5 step framework for mastering business finances 09:00 - How to shift your money mindset 11:53 - Financial confidence for women 16:12 - How to determine the strengths and weakness of a business? 17:46 - What businesses are more profitable and cash flow positive than other ones? 22:50 - The truth behind online coaching 25:13 - When does a company need to hire a CFO? Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements Find more from Melissa: Website: https://melissahoustoncpa.com/ Instagram: www.instagram.com/melissahoustoncpa

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“What did the council decide on item 42?” — answered with the speaker and the moment.